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  • Ted Vrountas

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Why Programmatic Advertising May Be the Future of Media Buying

Looking to get your ads seen by the right eyes at the right time? Programmatic advertising can optimize your ad targeting and timing to precision...
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By understanding and improving your Google Ads Quality Score, you can optimize your ads for better performance, get higher click-through rates, and increase ROAS. While...
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Landing pages are versatile. They can be used across industries, teams, and services to convert people on a particular offer. But their usefulness doesn’t end...
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Whether it’s encouraging visitors to make a purchase, subscribe to your newsletter, or download valuable resources, understanding the anatomy of a landing page is key...
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How Demand-Side Platforms Enable Wider Reach & Ad Buying

Demand-side platforms (DSP) and supply-side platforms (SSP) make the process of publishing an ad efficient and near-instantaneous. Gone are the days when ad buying and...
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One of the few elements to survive every stage of the web over the last 30 years, banner ads are still the pillar of many...
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From product development to marketing, the guiding light for your long-term strategy should be your “ideal customer.” But that term means something different to everyone....
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Last week I decided to disregard everything I know about fast food and order a Big Mac for the first time in my life. I...
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Want people to pay more for your product? New research shows you should promote it with user-generated content (UGC). User-generated content can potentially impact many...
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How to Create the Perfect Omnichannel Marketing Strategy

Miss Scarlet, in the kitchen, with a mobile device. Professor Plum, in class, with a laptop computer. It’s like today’s marketers have to play their...
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