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Seth Godin
Posts
Analyzing the last move
When the deal falls apart, or the team loses the game, or a partnership hits the rocks, it’s easy to focus our energy on what...
Jevons paradox is not surprising
When a resource can be used more efficiently, we end up using more of the thing, not less. So, when cars get better gas mileage,...
Non-fatal errors
Most of our errors are in this category. Yesterday, The New York Times sent this newsletter to a million people or so: I’m sure it...
Responsibility and blame
It’s tempting to hand it to other people. If someone else takes the blame, if they accept the responsibility, then we get satisfaction and we’re...
“This time will be different”
Why is that? The new diet. The fundraising after a natural disaster. The relationship. The hype cycle of a new technology or the media frenzy...
Generosity and fear
Fear is self-focused. Day to day, our fear is about us. What will happen if we give that speech, launch that project, get stuck in...
Kinds of courage
Courage is a generous act that involves risk. It’s not courageous to hang out with friends and make a crank phone call. The risk involved...
Putting up the big numbers
Some people go to the gym for health and energy. Some go to lift more weight than they did yesterday (or more than the person...
Boyle’s Law
There’s no such thing as work life balance. There’s simply life. And you spend part of your life at work. One way to change the...
The B2B questions
Questions people ask themselves when looking at a web page aimed at businesses (B2B). They are rhetorical, but should give you a place to begin:...
