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  • Seth Godin

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The Massie Effect

Put this one next to Dunning Kruger, which shows that people of low ability traditionally overrate how talented they are. The Massie Effect is the...

Expertise

In a competition between someone who knows the most and someone who is willing to learn the most, the edge usually goes to the curious...

When we look in the mirror, who do we see? [A note I sent to a young friend.] The person we see when we look...

Confidence doesn’t help win the lottery

It doesn’t matter how sure you are that this is a winning ticket, the ticket doesn’t care. And there are lots of lotteries in our...

Every small business needs a bookkeeper, but few take appropriate advantage of accounting. Accounting is a way to turn organized books into insight. Particularly:

Even with the powerful Ecosia engine, but especially with Google and Amazon, it’s getting rarer and rarer that a search feels as though it finds...

Books for your solstice

In the Northern Hemisphere, it gets dark in December. And worldwide, people buy gifts for whatever holidays they celebrate, and a lot of them are...

The problem with winning all the marbles is that the game is then over. And owning all the marbles is not really worth the effort...

Culture shifts. But it’s held in place by norms, and those are driven by status and affiliation. No one actually needs a car that can...

Hurry, sure. We need to hurry. Hurry puts it up on our priority list. Hurry gives us urgency and focus. But rushing is something that...

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