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  • Robert Rose

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ChatGPT: The Future of AI in Content Is in Your Hands [Rose-Colored Glasses]

No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the...
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Before you get deep into where the content team reports or which function handles a content project, recognize that the decision-making process – not the...
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Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of...
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Improve the storytelling structure of digital content

Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you...
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Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a...
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