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  • Robert Rose

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Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this...
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Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales...
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Don’t Waste AI and Human Potential – Push Them Both To Do Better

How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content. Continue...
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Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference [Rose-Colored Glasses]

The ideal content optimization framework considers intent, authority, internal context, and external context. Here's how to build one that works for the way audiences find...
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To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig...
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What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you...
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3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]

You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line....
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When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s...
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Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you...
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Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s...
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