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Robert Rose
Posts
What is your opinion about content marketing?
You should equate your job with your passion. If that’s not possible, you must direct your passion into a side hustle vocation that can become...
7 Core Roles for a Content Marketing team
How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.
Will AI make marketing teams stronger or cover their weaknesses?
Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to...
How to Create a Career Path in Content Marketing (So you don’t lose your star talent)
Too many organizations lose employees because they fail to create a content career ladder. Consider this framework the starting point to becoming a differentiator in...
Revolutionize Content Creation by Overcoming These Antiquated Beliefs
You spend too much time focused on the antiquated ideas about content performance, distribution, and outcomes and not enough time on how you arrived at...
How Storytelling Gives You the Best of Both Worlds in B2B Product Marketing
You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert...
How a Subscribed Audience Can Draw a Crowd for Your Next Content Product
Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too....
