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Robert Rose
Posts
Think Like a Director To Build a Scalable Employee Content Network
Recent research finds that almost nine out of 10 C-suite B2B marketers believe tapping employees as influencers holds immense value. But how do you scale...
How To Produce a Podcast in 2024 (From Someone Who’s Done 400+ Episodes)
This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and...
Manage Your Content Budgets With ‘Bottle’ Episodes
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your...
Does AI Do ‘More’ Or ‘Less With More’ in Your Content Strategy?
Being asked to use AI to “do more with less” isn’t as easy as it sounds. It all rests on whether you emphasize “more” or...
Classic Content Isn’t Necessarily Evergreen: Why Marketers Should Know the Difference
Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why?...
Attention vs.Trust: Which Should Content Marketers Prioritize?
Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the...
How Technology Marketers Lead the Way in AI Experimentation [New Research]
Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in...
Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)
Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But...
‘Playing Around’ With Generative AI Won’t Lead To Innovation
Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And...
How To Help Your Internal Teams Fall in Love (or in Line) With Innovative Ideas
You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org...
