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  • Madelyn Gardner

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Everything You Need To Know About GA4 Engaged Sessions

GA4 engaged sessions are one way to measure website activity and visitor intent. Learn how to use this metric for your marketing with this guide.

Use audience insights to create marketing initiatives.

A vital lesson every marketer must learn at some point is this: Pay attention to your audience insights to learn what your customers want. Do...

Is Threads the New Twitter (or X)? What Marketers Need To Know About the Latest Social Trend

Threads is a shiny, new social platform that was released in July. Want to find out if all that glitters is gold? Consider this your...

Decoding the Mystery of Third-Party Cookies: How They Work and Impact Users’ Online Experience

Discover the inner workings of third-party cookies, from how they’re created to their impact on your audience’s online experience.

Measuring Success With Google Analytics: A Guide

Google Analytics can be a vital tool when measuring your site’s success. With this, you can turn the metrics it measures into actionable insights.

Mastering Content Marketing Management in 2023: Survey Results

We polled over 120 marketing professionals to find out how they conduct their content marketing management. See the results for yourself!

61% of B2B Marketers Are Using TikTok: Survey Results

We asked 100 B2B marketers about their TikTok use (or lack thereof) to discover if it’s the right move for advertising professionals. Here’s what they...

Improve Delivery — What is a Bounce Email? How can you fix it?

If your emails haven’t been delivered to your clients successfully, you may have a bounce email problem. Learn how to improve deliverability by fixing your...

Your Guide To Using Multichannel Marketing Tools

Interact with your customers both directly and indirectly by using multichannel marketing tools to boost communication.

Google SERP Feature: A Visual Guide for 2023(Infographic)

SERP never stays still for long, and we’ve gathered the best optimization tips for every feature you’ll use this year.

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