-
Louisa McGrath
Posts
Retargeting campaigns: 25 tips from marketing experts
Retargeting is an essential piece of every well-run digital marketing program. It helps you get the one that got away, as well as boost...
How to share links on social media: URL optimization for marketers
Sharing links is how marketers get the word out about a product, service or brand. Whether you’re posting to social media, sharing links in...
The Best Digital Marketing Books, According to Marketers
Digital marketing is ever-changing. New tools are constantly being created, search engine algorithms are frequently changing and new social media platforms are coming online...
HTTPS for custom short URLs – Why it’s so important for your brand
If your brand is concerned with protecting customer data and preventing things like phishing attacks, it’s likely that your website has set up SSL...
