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Jodi Harris
Posts
57+ Words Every Content Marketer Should Know [Glossary]
Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and...
How To Survive 3 New Threats to Your SEO Strategy
Three cataclysmic forces are shaking the search landscape – Google's Search Generative Experience, the flood of AI content, and the growth of social search. It’s...
4-Part Guide To Crafting a Winning Content Plan
Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the...
5+ Real Ways AI Can Benefit Your Content and Marketing Today
Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your...
Use these 5 cheat codes to tame content tasks [AI not required]
Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets...
Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)
Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test....
7 Content Examples Worth Savoring on Thanksgiving
Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your...
Social media is it even worth it anymore?
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take...
Purdue University’s award-winning video transformed recruitment with emotional storytelling
Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had...
How To Work AI Into Content Marketing (in a Way That Works for You)
Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing....
