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Jessica Barker
Posts
3 Anti-Fluff Approaches to Content Writing
Fluffy phrases are the empty calories of content creation. They might bulk up your word count, but they starve your message of meaning. A dollop...
Finding Your Focus: Why Point-Of-View Matters in Content Writing
Which of these two sentences are you more excited about? Marketers can win a lifetime supply of chocolate. You can win a lifetime supply of...
Sloppy Copy? Here’s What You’re Doing Wrong as a Content Writer or Copy Editor
There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked...
What content marketers should know about fake news
“Fake it ‘til you make it.” It’s good advice for content marketers… until it isn’t. Although a touch of faux confidence might lend an authoritative...
Infographic: This 6-Step graphic design process drives results
Here’s how to turn a concept into a compelling visual communication tool through the graphic design process, from the creative brief to the finished product.
How to Create a Content Creation Process in Six Steps
What is content creation without a workflow? Quite likely, a flurry of email attachments passed back and forth beneath a cloud of frustration. It probably...
Seven Marketing Must-Reads to Get You Ready for the Holiday Season
The holidays are in full swing. Marketers around the world are drafting New Year’s resolutions for bringing success to their brands and leveling up their...
What Colors Make Brands Pop?
The golden arches. The red-and-white bullseye. These ultra-iconic logos wouldn’t be quite the same without a splash of color. And neither would yours. But the...
What is a Brand ambassador? What You Need To Know
Ready to reap the benefits of a brand ambassador program? Here’s what you need to know about these partnerships and how to kick off a...
Social Advertising Benchmarks 2023
We’ve rounded up the most useful advertising benchmarks to track across 5 top social platforms.
