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  • Fahad Muhammad

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Along with fine-tuning campaign budgets, optimizing ads, analyzing digital advertising KPIs, and personalizing landing pages, there is one thing you must do before launching advertising...
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Many advertisers think a user’s brand journey starts with the ad click. However, to get that ad click, they need to find your ad—and brand—relevant....
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Many advertisers think of a user’s brand journey starting the ad click. However, to get that ad click, they need to find your ad—and brand—relevant....
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Retargeting allows you to keep your brand in front of your potential customers after they have left your website—persuading them to reconsider your offer when...
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5 Examples of 2022 Digital Advertising Campaigns From the Education Industry

Global Marketing Insights predicts the e-learning market size will exceed $375 billion by 2026: With the majority of the world switching to online learning experiences,...
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3 Steps to Setting up Campaign Goals and Digital Advertising KPIs

Along with fine-tuning campaign budgets, optimizing ads, analyzing digital advertising KPIs, and personalizing landing pages, there is one thing you must do before launching advertising...
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What is Retargeting? Everything You Need to Achieve Greater ROI

For marketers, there may be no scarier statistic than this: 96% of visitors that come to your website are not ready to buy. That’s a...
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What is a Good ROAS?

In today’s advertising climate, monitoring ROAS is arguably more important than ever. According to recent statistics, digital advertising in 2022 reached $602.25 billion, which is...
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The Best Digital Advertising Platforms

We surveyed 1,440 marketers to discover what’s trending in digital advertising. During the survey, we asked marketers to share what types of advertising platforms they...
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For business owners, it’s a common question: Is budget better spent on Facebook ads or Google ads? The answer, however, isn’t as simple or straightforward...
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