-
Content Marketing Institute Team
Posts
Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?
New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses. Continue reading →
Content Marketing Deserves More Respect From In-House Agencies
Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we...
Why the Martech Debate Only Delivers Wrong Answers
An Oracle executive recently declared a unified platform beats a best-of-breed collection. But he, like every person on either side of the debate in the...
Copyright Guidance Gives Content Marketers an Easy Decision on AI vs. Human Content
Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to...
