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  • Content Marketing Institute Team

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This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore...
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Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is...
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Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key...
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Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose...
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Meta Threads’ Rapid Rise Proves the Power of an Owned Audience

How did Threads get to 100-plus million users this past week? It started with Instagram’s 2-plus billion. Despite those mammoth numbers, Threads debut can teach...
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Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the...
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Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing...
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ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a...
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Take a Marketing Messaging Lesson From Sesame Street This Pride Month

You’ll never create successful marketing if you ask how to create a memorable message that resonates with all audiences. That lesson was learned this month...
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New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy...
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