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Content Marketing Institute Team
Posts
Adobe’s New icon brings Authentication of Visual Content to the Age of AI
Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content...
Why investors trust marketing, but not marketers [New study]
A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what...
Buyers want to trust content. But do they value yours? [New Research]
The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can...
Content Marketing World Highlights: 5 Things You Might Have Missed
Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.
The Inside Scoop on Content Marketing Strategy: A Book and a Practice
A new book launching Wednesday will help your company build a media brand around its content. (You won’t be too surprised by who the author...
Luxury Brand and Talent Powerhouses Predict Future of Marketing for Every Industry
A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.
What You Need to Know About ChatGPT
OpenAI aimed squarely at the B2B market with its new ChatGPT Enterprise. Is that good, bad, or ho-hum news for content marketing? Robert Rose explains.
A big increase in ad spending could lead to a better year for marketers
You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride...
Are You Aware of the Value of Generative AI?
Big brands have used generative AI in highly successful ad programs. But is it all just a gimmick? Or, to paraphrase a recent headline, is...
The remote work is not new, but it brings a new challenge for marketers
Remote work continues to grab headlines. But hybrid work is gaining more attention and acceptance as Zoom, Omnicom, WPP, and other brands require employees to...
