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  • Ann Gynn

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This Superpower You Learned in Grade School Can Power Better Content

You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and...
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Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing...
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Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of...
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Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher,...
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3 Tips To Create Case Studies That Turn Prospects Into Buyers [Examples]

Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and...
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Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from...
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How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why...
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Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary...
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Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, try this technique to better...
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Foolish Content Isn’t Limited to One Day a Year

Unfortunately, foolish content knows no time of year. Can you guess which of the six brands did and which ones didn’t? Continue reading →
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