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Ann Gynn
Posts
Want More Referral Traffic? Don’t Overlook These Generous Sites
A new study reveals which sites send generous referral traffic (and which don’t). Google tops the list, but don’t overlook other search engines and social...
Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work,...
50+ Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers
You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts,...
Look Inside Your Brand’s Community for People To Help Lead It
Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women...
Crickets? Rethink Your Livestream Strategy
Few may watch your livestreams, but that doesn’t mean only a few can benefit from that content. Discover how to expand its reach across your...
Crack the LinkedIn Code With Advice From Marketers Who Did It
LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers...
Examples of Big Brand Content That Are Shiny, Charming, and (Sadly), Boring
Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.
How content helped ServiceNow grow from a startup to a global brand
Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the...
How a FORTUNE Brand Studio Exec built a content business on brainstorming, budget constraints, and white glove service
Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice president and has helped grow it to $16...
McKinsey Publishing Leader Asks This Question To Prompt Career Decisions
Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four...
