Five Steps to Mind-Map Your Content and Increase Its Visibility 

You spent hours preparing a blog post. To create an engaging video, you spent weeks of preparation. Now you are ready to publish your final product.

Promoting it via a few tweets, updates on LinkedIn, Instagram, and your newsletter is easy. Then?

Do not wait for luck. Maps can help you make your content have the most significant impact.

Let me show you the process using the example of the video presentation I made for the hybrid Content Marketing World in 2021: What if creating single-use, disposable content was a crime?

Learn how to decipher content mapping

To describe the process of mapping content to other content, I use “content mapping”. Content mapping is a logical extension of mind mapping. It’s a way to organize information visually around one concept, often represented by a circle at the center.

The experienced content mapper can quickly cut the topic into different thoughts and ideas. Less-experienced content masters should brainstorm using the map to represent their ideas. I enjoy drawing a tree and writing down the various categories, subjects, content types, and other ideas that pop into my head as branches.

In 5 easy steps, map your content.

These steps will help you to map your mind. You can also see how you can do it using the topic of “evergreen material” – my core message in my Content Marketing World video.

1. Choose your core content

Your map should be based on long-form, high-quality content that will attract your target audience’s interest. You don’t have to start from scratch, even though it must be relevant content. Are you a writer who has published an interesting article? Do you have a podcast with an episode you want to pay more attention to?

Indicate the source of long-form content, i.e., its landing page. Do you want to link to your website? Is the ultimate goal more YouTube subscribers?

Example My goal with the evergreen video content is to get more people to my website and to convert them into subscribers to my newsletter. This page on my website contains the video, What if… Creating single-use, disposable content was a Crime.

2. Divide into five subtopics

Five subtopics should be listed that relate to your main long-form content. These subtopics won’t likely be available in ready-to-share formats.

Example The topic “evergreen content” can be divided into these five subtopics.

• What is single-use disposable content?
• Why is it beneficial to create evergreen content?
• How to make evergreen content
• Netflix’s evergreen content: What can you learn from Netflix
• Remember to…

3. Each subtopic should be viewed from four different perspectives

Also, think about how to communicate each subtopic’s message. It can be a headline, a quote, a trailer, an infographic, or a photo collage.

To draw your audience in, create 20 linking messages. This is five subtopics multiplied with four perspectives. These can also be used to create additional content on your topic.

(Examples are included in step four.

4. Please specify the content types and channels

Consider how to send your messages. Consider the specific characteristics of each network or medium. Instagram and Pinterest, for example, require images, while TikTok requires videos. While Facebook users can use informal language, LinkedIn users expect more formal language. Top Social Media Marketing Agencies in the US

Example (steps 3 and 4):

• What is single-use disposable content?
  • Perspective: What is single-use disposable content?
    • Formats: Title, Still Image, Short Summary, Link to Page
    • Distribution: Twitter. LinkedIn. Facebook
  • Perspective: What if single-use, disposable content was a crime?
    • Formats: Trailer Video, Link to Page
    • Distribution: Twitter. LinkedIn. Facebook. Instagram. TikTok. Newsletter
  • Perspective: How can you identify disposable single-use content?
    • Formats: title, the trailer of Unidentified Single Use Content, link to the page.
    • Distribution: Twitter. LinkedIn. Facebook. Instagram. TikTok
  • Perspective: Tell the audience to stop creating disposable, single-use content. Start creating evergreens.”
    • Formats: poster, link to download
    • Distribution: Twitter. LinkedIn. Facebook. Instagram
  • Perspective: Summary with a cliffhanger ending
    • Formats: text and quote link to a page
    • Distribution: Twitter. LinkedIn. Facebook. Instagram

• Why is it beneficial to create evergreen content?
  • Perspective: Here are six reasons why evergreen content is a good idea
    • Formats: Text, Link to Page
    • Distribution: LinkedIn. Facebook. Newsletter
  • Perspective: How evergreen content continues to draw audiences
    • Formats: infographic link to a page
    • Distribution: Twitter. LinkedIn. Facebook. Instagram. Pinterest
  • Perspective: Evergreen ROI
    • Formats: Infographic, link to the page
    • Distribution: Twitter. LinkedIn. Facebook. Instagram. Pinterest
  • Perspective: Summary of SEO benefits for evergreen content
    • Formats: Text, Link to Blog Post on Website
    • Distribution: Twitter and LinkedIn, website

• How to make evergreen content
  • Perspective: How to create content that is always relevant
    • Formats: Text, Link to Additional Blog Posts on the Website
    • Distribution: Facebook, LinkedIn, Facebook, Website
  • Perspective: Five things you shouldn’t do to be a pro at creating evergreen content
    • Formats: List, Link to Additional Blog Posts on the Website
    • Distribution: Facebook, LinkedIn, Facebook, Website
  • Perspective: Examples of brand content that is evergreen vs. campaign content
    • Formats: Text, Stills, Link to Page
    • Distribution: Twitter. LinkedIn. Facebook. Instagram
  • Perspective: A case study of a brand that shows the value of content that is evergreen
    • Formats: Text, Link to Additional Blog Posts on the Website
    • Distribution: Facebook, LinkedIn, Facebook, Website

• Netflix’s evergreen content: What can you learn from Netflix
  • Perspective: Learn from the creators and producers of films and series.
    • Formats: Text, Blog Post, Link to Page
    • Distribution: LinkedIn. Facebook. Newsletter
  • Perspective: Why do new seasons attract new audiences to older seasons
    • Formats: Text, Link to Additional Blog Posts on the Website
    • Distribution: Facebook, LinkedIn, Facebook, Website
  • Perspective: How to create an evergreen strategy
    • Formats: Book Binge Marketing Summary and Reviews Link to Page
    • Distribution: Twitter. LinkedIn. Facebook. Instagram
  • Perspective: Six simple strategies that you can use to improve your marketing strategy, courtesy of Netflix
    • Formats: List, Link to Page
    • Distribution: Twitter. LinkedIn. Facebook. Instagram

• Remember to…
  • Perspective: Quote from an existing podcast – Unlimited Shelf Live, an episode about evergreen material
    • Formats: audio quote from a podcast, cover podcast
    • Distribution: Twitter. LinkedIn. Facebook. Instagram
  • Perspective: Get review quotes from enthusiasts
    • Formats: quotes, slideshow
    • Distribution: LinkedIn. Facebook. Instagram
  • Perspective: Trailer video for the full video.
    • Formats: talking Head Trailer
    • Distribution: Twitter. LinkedIn. Facebook. Instagram. TikTok
  • Perspective: All shareable visuals relevant to the topic should be collected
    • Formats: photos, slideshows
    • Distribution: LinkedIn. Facebook. Instagram. Pinterest

5. Plan your posts for a longer time

Once you have decided on the time frame for your content, schedule your updates according to that. You can change the time you post updates to social media. This will ensure that you get the most people (unless you have a small audience or are aiming to repeat your message). Las Vegas web design agency

There is no time to waste

Sometimes I get asked if all the content is overwhelming. It could look that way if you combine all of the content types. It is important to have a content map to allow you to control publishing across different channels.

Author: Carlijn Postma