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In search of incompetence

Learning is about becoming incompetent on our way to getting better. If you’re not open to the tension that is caused by knowing you could do better, it’s unlikely you’re willing to do the work to get better. As you’re doing that work, there’s the satisfaction it brings, but also the knowledge that just a […]

“For what purposes will it be useful?”

In 1840, at the dawn of the information age, the king of Sardinia asked Charles Babbage what nearly instant messaging like the telegraph could possibly be good for. Twenty years later, it was obvious. When I first saw Prodigy in 1986, I saw that the consumer internet would have many possibilities, but I didn’t have […]

SEO Brief: Everything You Need To Know (+One Example)

Marketing without an SEO content brief is like building houses without a blueprint. You might as well build sandcastles at low tide. With a thoughtfully structured brief template, you provide […]

The Problem With AI Headlines

Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don’t panic. Get the context and an interpretation that will calm your concerns.

10+ Best Email Marketing Courses [2024]

Whether you’re a novice or an experienced marketer, enrolling in email marketing courses is one of the most effective ways to expand your knowledge and skills. We’ve curated some of the best free and paid courses to help you hone your digital marketing skills. Whether you’re looking to boost your brand awareness, improve lead generation, […]
The post 10+ Best Email Marketing Courses [2024] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Later or now?

When we feel like doing something selfish, indulgent, hurtful or short-term, we can simply decide to do it later. And when it occurs to us that we might be able to make a useful contribution or do something important, perhaps we could do it now.

New Feature: Capture More Leads and Boost Conversions with Instapage Popups

Although popups have had a bad rap for years, they work—this is probably why you still see them popping up everywhere. When designed with the right message and offer, and triggered at the right time the banners give you a chance to collect leads and generate conversions. On your landing pages, popups help you captureRead More >

Content Marketing for Lawyers: Complete Guide for 2024

While lawyers are experts at making compelling cases in court, many seem to have overlooked the digital verdict awaiting them online. Surprisingly, over a third of legal clients start their […]

Naming is part of marketing

A name is a hook for us to hang a story on. We need to begin with empathy and a useful story… useful to the people who want to believe it, spread it, and use it to accomplish their goals. But then, the story needs firm footing and a way to stick with us. Patagonia […]

Content Marketing vs. PR: What’s the Difference?

Almost everything in the world is about communication. Think about it. Humans are built to tell stories with facial expressions, body language, tone of voice and more. We’re also uniquely […]

Email Marketing for Travel Agencies: An All-In-One Guide [2024]

After a steep drop during the pandemic, the tourist industry is finally seeing an upheaval in bookings and requests. With normalcy restored and travel restrictions lifted, people are willing to travel more and explore new places. To capitalize on this trend, travel agencies use innovative digital marketing tactics to nurture existing customers and attract new […]
The post Email Marketing for Travel Agencies: An All-In-One Guide [2024] appeared first on Email Marketing Automation Platform for Thriving Businesses.

What Is Sales Enablement? Everything You Need to Know

What is sales enablement? Find out why you need it, what it looks like, and how to align your sales and marketing teams to create it.
The post What Is Sales Enablement? Everything You Need to Know appeared first on Column Five.

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