10 Smart Goal Examples (and How to Use Them)
SMART goals are Specific, Measurable, Achievable, Relevant, and Time-Bound. See 10 examples and learn to write your own.
Amanda Gaid
March 27, 2024
The Right Way To Create, Use and Improve Automated Content
I’ve been writing for as long as I could hold a pen and telling stories even longer. For me, artificial intelligence (AI) was like the radioactive spider that bit Peter […]
Ashlee Sierra
March 27, 2024
Why Your Brand Needs an Integrated Marketing Strategy
Marketing teams spend a great deal of time coming up with strategic approaches to increase engagement and campaign conversion rates. Strategies include digital marketing, omnichannel marketing, direct marketing, social media marketing, integrated marketing, and more. In this article, we will delve into integrated marketing – what it is, why it is important to marketing teams,Read More >
Susan Perez
March 27, 2024
How To Survive 3 New Threats to Your SEO Strategy
Three cataclysmic forces are shaking the search landscape – Google’s Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.
Jodi Harris
March 27, 2024
Shields down
Michael Lopp helped coin an important term. When you’re a skilled craftsperson with high market value, there may be recruiters knocking on your door. An employee who has ‘shields up’ doesn’t even bother to answer the door. When shields are down, you’re open to at least hearing what’s on offer. In a follow-up post where […]
Seth Godin
March 27, 2024
Return on Ad Spend: How to Calculate and Improve ROAS
Learn what ROAS is and best practices to increase your return on ad spend.
Amanda Gaid
March 26, 2024
10 Marketing AI Case Studies with Phenomenal Results
How can AI help your marketing? Take a deep dive into 10 AI case studies that show impressive results.
The post 10 Marketing AI Case Studies with Phenomenal Results appeared first on Column Five.
Katy French
March 26, 2024
30 Unique “Thank You for Your Business” Messages: Examples & Tips
Loyal customers and partners mean the world to businesses. Especially in a digital era, where access to competitive products and services is just a click away. To strengthen and nurture these relationships, it’s important to regularly express your gratitude for their support. Sending “Thank you for your business” messages is a great way to do […]
The post 30 Unique “Thank You for Your Business” Messages: Examples & Tips appeared first on Email Marketing Automation Platform for Thriving Businesses.
Alexandra Marinaki
March 26, 2024
How To Produce a Podcast in 2024 (From Someone Who’s Done 400+ Episodes)
This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.
Robert Rose
March 26, 2024
Enhance Your Content’s Power With a Performance-Centric AI Plan [Sponsored]
AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications.
Patrick Sanderson
March 26, 2024
The drift to normal
As an organization grows in scale, the idiosyncrasy and distinctiveness that was originally informed by the taste of the founders moves toward the mean. Over time, things get more average. That’s because each new customer, each new supplier and each new employee wants or needs something a little more normal, at least sometimes. The drift […]
Seth Godin
March 26, 2024
Google Updates Spam Policies To Redefine Helpful Content
On March 5, 2024, Google released two updates, one involving changes to multiple core systems and the other redefining the identification of helpful content. This includes a refreshed look at […]
Ashlee Sierra
March 25, 2024
Outlines 101: A Roadmap to More Effective Content
Stop me if this sounds familiar: You’ve been struck by the perfect idea for a new piece of content and started to put your (metaphorical) pen to paper. With a […]
Amanda Ciarci
March 25, 2024
Rebranding: How to Refresh Your Company’s Visual Identity
Learn why businesses choose to rebrand, the effort required to revamp your brand’s image, and strategies for a successful rebranding effort.
Adeel Qayum
March 25, 2024
Explaining yourself
The only reason we need to go into detail about our resume, the details of our new idea or the features of a product is to cause action to happen. And action is the result of tension, status or affiliation, and these are based on trust. There are many ways to build that trust, and […]
Seth Godin
March 25, 2024
Velocity and possibility
The art of project management includes the dance between velocity and possibility. If you describe the outcome with specificity and remove as many variables as possible, you’ll get the work done with more speed, higher reliability and less cost. That velocity, though, might encourage us to recognize that all sorts of options are available. There […]
Seth Godin
March 24, 2024
The rock star conundrum
Forty years ago, the royalty of rock spent the night in a studio to record one of the fastest-selling singles of all time. The documentary of the event is just okay, but it’s fascinating in how it shows us just how deep imposter syndrome lies. Only a few stars seemed at all comfortable–Stevie Wonder and […]
Seth Godin
March 23, 2024
Best Business Loans for Builders (2024)
The post Best Business Loans for Builders (2024) appeared first on National Business Capital.
Jake Hurley
March 22, 2024
How to Get a $900k Business Loan?
The post How to Get a $900k Business Loan? appeared first on National Business Capital.
Jake Hurley
March 22, 2024
Is TikTok’s Clock Ticking? 7 Answers to TikTok Ban Questions
Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing.
Content Marketing Institute Team
March 22, 2024
