Ecommerce Trends to Be Aware Of In 2023
The first ever Amazon online order was for a book in 1995.
Twenty-seven years later, the ecommerce industry has made <a href=”https://www.oberlo.com/statistics/global-ecommerce-sales-growth#:~:text=The%20global%20ecommerce%20growth%20rate,from%20last%20year’s%20growth%20rate. Worldwide sales of more than $5.5 trillion
Ecommerce has changed the way people shop. Ecommerce has changed to meet changing consumer needs and make shopping online easier.
Ecommerce was limited when it first started. However, ecommerce has evolved. These changes, along with many others, have taken ecommerce to new heights.
and 2023 will further transform the world ecommerce.
These latest trends will show you that ecommerce is not just growing rapidly, but it’s here for the long-term. These ecommerce trends can be integrated into your business for steady growth.
Take your eCommerce business up to the next level by taking advantage of these industry trends in 2023.
Shopify allows you to start selling online right away
Why is ecommerce so important?
Ecommerce is becoming more competitive.
Trends are essential to stay ahead of your competition.
No matter how advanced your ecommerce store may be, if you don’t keep up with the ecommerce trends , you could fall behind.
To ensure your future success, you must keep looking forward. These trends are important to keep in mind as we look to 2023.
It is crucial that ecommerce trends be analyzed and implemented in a timely fashion. This will help you to grow your ecommerce business and keep your competitors at bay.
Top ecommerce trends for 2023
Do you wonder what the future of eCommerce looks like? Are you curious about the trends that will impact your customer experience? These are the top ten ecommerce trends that you should be watching in 2023.
1. Online shopping is a hit with consumers
Ecommerce sales are on the rise and with good reason. Online shopping is a popular activity. According to eMarketer, global ecommerce sales will rise 12.2% year-overyear to $6.3 trillion by 2023.
This is not all. The online sales will continue to grow and reach $8.1 trillion in 2026, which is 55.8% more than the total ecommerce sales for 2021.
Online shopping is a popular activity online, but its use varies from one region to the next. A rising number of people are shopping online due to the popularity of ecommerce shops.
The increase in online shopping is due to a variety of factors span style=”font weight: 400 ;”>. One of the most important is the comfort offered to online shoppers.
Online buyers also have a higher level of trust and a better website experience. People used to be reluctant to purchase things online. Websites are becoming more user-friendly.
It’s not surprising that online sales are growing at an unstoppable pace.
2. Digitally mature markets see ecommerce grow even more
The COVID-19 pandemic has had a significant impact on ecommerce trends, if not the largest, in recent years.
As governments around the world shut down stores and instituted lockdowns to limit social movement for several months in an effort to fight the coronavirus virus, more people turned to online buying to buy items.
Experts believe that the coronavirus’s impact will be more than a temporary boost to ecommerce. It will also have a lasting effect, even after COVID-19. Because people will be able to use contactless payments and feel the convenience of it, this is likely to lead them to shift their behavior toward digital purchases.
According to market analysts, the largest beneficiary of the coronavirus epidemic will be the ecommerce sector. Global penetration rates currently at 22% are expected to rise to 27% in 2026.
Analysts even expect ecommerce adoption in countries with high levels of online shopping to grow. Ecommerce penetration rates in the US are expected to increase from 23% to 31% by 2026.
3. Mobile shopping is booming
Mobile commerce’s growth has been remarkable. In 2021, total sales made via mobile devices came in at $359.32 billion. This figure is expected to more than double, to reach <a href=”https://www.insiderintelligence.com/insights/mobile-commerce-shopping-trends-stats/#:~:text=By%202025%2C%20retail%20mcommerce%20sales,leading%20Ecommerce%20and%20Retail%20research. They account for almost 44% of US retail Ecommerce sales by 2025.
These numbers cannot be ignored. Businesses have a great opportunity to improve the mobile ecommerce experience.
Mobile device usage has played a major role in ecommerce’s growth. This is because mobile devices are used by consumers to not only shop online but also browse and research before they make a decision about whether or not they want to buy.
Consumers feel more at ease shopping online on their mobile devices as they trust online shopping more than ever. This is especially true for Gen Z and millennials, who have been raised in a world connected to computers and the internet. This generation is also more likely than older generations to shop online via their mobile devices.
Mobile-friendly websites are becoming more common. Make sure your website and online store are optimized for mobile. This will make ecommerce easier and more accessible to a wider audience.
4. The business landscape is changing with the arrival of young consumers
Consumers of all ages have been shifting to online shopping in recent years. But there is one group that purchases more stuff online: the young.
According to a survey, two thirds (80%) of young consumers between 25 and 40 shop online most of the time.
Young consumers shop online to save money and find deals. However, they also value a hassle-free checkout and product recommendations from businesses.
To increase your sales potential, you must target the younger generation as an ecommerce business owner.
To do so, consider increasing your social media marketing efforts. Social media is the most popular way for young people to discover independent brands and buy their products.
5. Social media’s growing role in ecommerce
Social shoppers are also growing rapidly. Social media plays a major role in ecommerce, thanks to the addition of the Buy button on Facebook.
Social media has revolutionized the way people live their daily lives and how they shop. This is an excellent opportunity for brands, as it allows them to think about ways to improve their social media presence. It is also a great way for brands get discovered.
Ecommerce businesses can use the help of Instagram influencers to get noticed by their target market, as consumers spend more time on social media.
Shopify allows businesses to link their ecommerce store to social media platforms, so customers can purchase directly from them through social media. For example, Instagram and Facebook are continually updating their features to meet online buyers’ comfort needs.
TikTok, the newest and most popular social media trend that is sweeping the globe has been a hit with teens as well as Hollywood.
The video-sharing platform has been working to incorporate ecommerce elements. One of its most recent efforts is Shoppable Ads span styling=”font-weight 400 ;”>. These ads will allow brands to reach TikTok users who are more likely to convert. TikTok also offers commerce features that allow store owners to sell directly through the app.
These social media platforms are channels of inspiration that allow brands to be found while consumers scroll through their feeds. Social media will continue to be a part of our everyday lives and influence ecommerce trends. Brands need to be shopping-focused in their social media strategies.
6. Buyers are influenced by environmental topics
Brands need to be proactive in promoting green consumerism. Three out of 10 consumers believe that environmental factors influence their purchase decision.
You should aim to promote more sustainable practices as an ecommerce company. These days, consumers are more aware of the environment than ever and have the right reasons.
Online businesses must take responsibility for making sure that their business practices are sustainable. Fair-trade companies can be sourced products to create a more sustainable ecommerce environment.
The millennial generation is leading the charge for greener consumption habits. Brands are being asked to care more about the environment, whether it be vegan skin care or free-range meat.
7. A desire to shop with businesses that are aligned
Online shopping is becoming more popular. Consumers are changing their buying habits and preferences.
Many consumers are curious about brands’ values, despite the focus on sustainability and environmentally responsible practices. These values should align with the values of eighty-two percent.
They are also willing to act on that sentiment with three quarters of consumers surveyed saying they have left a brand because of conflicting values.
To delight and retain customers, you need to understand their values. Then you can see how your brand can align with these values.
8. Virtual reality (VR), transforms the way we shop
The US will have 65.9 million VR users by 2023, according to estimates. Innovative ecommerce storesfronts will drive VR adoption. People are often concerned about not being able to physically see the product before they buy online. The VR technology allows online shoppers to visualize products better and bridges this gap.
This could be a game-changer for ecommerce businesses. Virtual reality/AR experiences could change how online customers view the products they want to purchase. You can show your products in virtual reality to help customers better understand the product’s capabilities.
Some ecommerce companies have already begun to experiment with VR/AR. This will allow them to stand out from their competitors. Brand recall will improve if you offer personalized shopping experiences.
Virtual reality is being used by companies to improve customer experience and to give shoppers the opportunity to explore and test products in virtual reality.
9. Personalization is the future
Personalized shopping experiences are a great way to keep customers coming back and build loyalty. These experiences are a desire of consumers, with 49% of them saying that they would be willing to return to a retailer that offers them a personal experience.
Ecommerce websites are following this trend and investing in personalization strategies to improve the online shopping experience. This could be done via personalizing emails or providing relevant information to interested consumers.
Personalize customer communications and offer relevant discounts to customers. Engage with customers via video content and you’ll deliver a better customer experience.
10. Visual commerce is on the increase
Ecommerce stores can be difficult because you have to sell your product to people who are not physically able to touch it. Visual commerce is the answer.
Visual commerce is basically the next generation in static visuals. Visual commerce takes marketing to another level. Instead of using product photos for marketing your business, it uses other types of visuals such as consumer-generated media and interactive content.
According to current statistics, 75% of US internet users search for visual content before making a purchase. Only a few (3%) of them do not.
Shopify allows you to start selling online right away
Planning your 2023 ecommerce strategy
Keep an eye on these ecommerce trends for 2023, as technology advances and consumer habits change.
Whatever ecommerce trend is adopted, aim to improve the shopping experience of your customers and build a lasting relationship with them.
Enhance your ecommerce experience by collaborating with it side-by side and taking advantage these ecommerce trends.
Want To Learn More?
These eCommerce trends for 2022 are exciting. Or uncertain? We’d love to hear from you in the comments!
Author: Justin Young
Justin Young HoneyHat™
