In highly successful advertising programs, big brands have used generative artificial intelligence. Is it just a gimmick or is there more to it? Or, paraphrasing a recent headline: Are we going from “Mad Men and Women” to Machines?

In highly successful advertising programs, big brands have used generative artificial intelligence. Is it just a gimmick or is there more to it? Or, paraphrasing a recent headline: Are we going from “Mad Men and Women” to Machines?
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