AI Email Marketing: How To, Use Cases & Tools [2024]

Looking to integrate AI into your existing email marketing campaign? Don’t know where to start and which tool to choose?

You’ve come to the right page. Today, we’ll see how AI email marketing works, use cases, and the best tools you can use, including their features and pricing, to streamline your digital marketing endeavors.

Now, let’s take a closer look at how you can leverage AI for your email marketing campaigns.

How Is AI Used In Email Marketing?

Artificial intelligence has specific use cases in email marketing, like email copywriting, personalization, predictive analytics, and segmentation.

Let’s have a closer look at each of them.

Email Copywriting

Numerous email service providers have integrated AI writing tools into their editors to help you craft your email copy. These will generate or optimize text based on your needs.

You can come up with product descriptions, and offers, or ask AI to create a headline for an announcement.

Several email marketing services have started integrating their editors with AI writers to help you with your email copy without leaving the platform.

Moosend, for example, has recently released a new generative AI feature, aiming to turn your prompts into successful stories, save you time, and enhance your productivity.

Try Moosend’s AI writer

Personalization

One of the main reasons people don’t open emails is because they are not relevant to them. Creating highly personalized emails is a key strategy for email marketing success, and AI can help with it.

AI algorithms analyze user behavior and preferences to suggest tailored content that is relevant, engaging, and likely to convert.

For example, Sephora leveraged AI to provide customers with personalized product recommendations, based on data, such as past purchases. These recommendations were distributed through Sephora’s email marketing campaigns, giving customers an easy way to engage with them.

The result was an increase in the brand’s click-through rates, conversion rates, and email marketing revenue.

Predictive analytics

AI analyzes historical data and predicts which products or content are most likely to resonate with specific segments.

For example, you can easily identify patterns in offers and discounts and use the insights to schedule your campaigns more efficiently.

Moreover, with the right insights, you can forecast future trends and outcomes. This will help your marketing and sales teams plan a variety of actions to enhance customer engagement and be one step ahead of the competition.

Automated segmentation

Email segmentation is an essential email marketing strategy, but it’s also boring and time-consuming. Fortunately, AI can do it for you faster and more efficiently.

AI analyzes vast datasets to identify patterns and automatically segments your audience based on demographics, behavior, or engagement history.

Now that you know what AI can do for you, let’s see how to kickstart your AI-powered email marketing strategy.

How To Get Started With AI Email Marketing

AI technology is still a new thing for many marketers. Some don’t understand it, some fear it, and some are intrigued by it.

But, the truth is, starting with AI email marketing doesn’t have to be overwhelming. In fact, it’s quite simple with the right support.

Here are some key steps to consider:

• Define your goals: Whether it’s boosting personalization, increasing engagement, or reducing manual work, you need to set clear goals from the beginning.
• Choose the right AI tools: Your AI platform should align with your goals, have the features you need, and be affordable and easy to use.
• Collect and organize data: AI relies on insights, so make sure you have a good amount of quality data. Collect customer information, behavior data, and purchase history and organize this data so AI can use it correctly. You can do that through your subscription forms or email surveys throughout the customer journey.
• Start small: At first, you may want to use simple AI applications, like targeted email subject lines or content recommendations. According to data, using personalized subject lines can increase your open rates by an impressive 26%. Test and analyze, then you can move on to more advanced applications to enhance numerous aspects of your content marketing.
• Monitor and adjust: To understand how your AI-powered marketing campaigns work, you need to analyze them regularly. Check important metrics like open rates, click-through rates, unsubscribes, and conversions.

Just a heads-up that although AI email marketing is fairly easy to do, it’s not without challenges.

Some issues that you may encounter are data privacy concerns and initial setup complexities. But with the right tools and support, you can quickly overcome these challenges.

11 AI Email Marketing Tools & Platforms To Try Out

Below, you’ll find some of the best AI email platforms and tools you can use to get started.

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies

Best feature: In-built generative AI writer

Moosend is an intuitive and easy-to-use AI-powered email marketing platform with many marketing automation tools.

You can speed things up using pre-made automation recipes, such as cross-sell, eCommerce, loyalty, or new subscribers workflows. Then, you can create sequences that will target your customer at the right time with the right content.

When it comes to email copy creation, the platform offers a new generative AI tool that can be your new brainstorming companion. You can easily come up with new product offers, by setting different parameters, such as the tone and word limit. Additionally, the AI writer lets you create announcements and newsletter copy.

Regarding personalization, this tool will help you increase your engagement with hyper-personalized content. You can tailor your emails based on location, local weather, buyer’s journey stage, and more to create a targeted and personalized experience.

Moosend also offers eCommerce AI features to map the customer journey and deliver personalized product recommendations to match each buying stage and increase sales. You can manage your tags, build auto-segments, and then craft customizable auto-campaigns based on them.

Speaking of tags, the Audience Discovery (for Enterprises) feature uses the power of AI and machine learning to group your subscribers based on specific criteria and understand more about their purchase intent. The result is more dynamic segments and better email campaign insights to help you improve your strategy.

Key Features

• Advanced product recommendations
• Automation workflow designer
• Pre-built automation templates
• Multi-step marketing automation workflows
• Audience discovery
• In-built AI writer tool
• Email personalization and segmentation
• Real-time campaign reports and analytics

Pricing

Moosend’s monthly paid plan starts at $9 and comes with features like a workflow designer, pre-built automation templates, and multi-step marketing automation workflows.

There’s also an Enterprise plan with more advanced features including the Audience Discovery tool.

You can give Moosend a try for free by registering for the 30-day trial.

2. Twilio SendGrid

Pricing: Paid plans start at $15 per month

Best for: Marketers, Developers

Best feature: Email validation API

Twilio SendGrid is a cloud-based SMTP service with tools for email marketing and email delivery.

This platform lets you automate and personalize your campaigns, create recurring emails, and skip time-consuming integrations.

Using the email validation API, you can check if an email address is valid in real time. With SendGrid, you get automation reports like requests, delivered, unique opens, unique clicks, and unsubscribes. You can use these reports to track and improve your automation over time.

Moreover, you can use spam testing to see how your emails score before sending them, and make sure they reach the right inbox. You can also easily check your links, buttons, and URLs to avoid errors.

Key features

• Email automation
• Signup forms
• Email templates
• Email design
• List management
• Email statistics
• Spam filters

Pricing

The Basic plan starts at $15 per month and helps you create basic email marketing campaigns, but it doesn’t come with automation features.

The Advanced plan starts at $60 per month and has powerful features for complex email marketing campaigns.

SendGrid also has a free plan that you can use to send up to 6,000 emails per month.

3. Rasa.io

Pricing: Paid plans start at $219/month

Best for: Marketing Teams, Content Creators, Bloggers

Best feature: Personalized email newsletter

Rasa.io is an AI-powered tool that helps you personalize and automate your newsletters to improve engagement and nurture customer relationships.

Their AI system analyzes the articles your subscribers click on to understand their interests. Based on these past interactions, AI creates personalized newsletters that your subscribers will open and read.

You can also choose articles that you want to send to everyone, so you have complete control over your newsletters.

Rasa.io also offers open-and-click data reports. You can use these valuable insights to understand how your newsletters perform and make data-driven decisions.

Key features

• Content library
• Schedules content
• Advanced topic integration
• Advanced segmentation and curation
• Custom reports
• Automated content recycling
• Advanced topic integration

Pricing

Rasa.io has three pricing options: Plus, Pro, and Enterprise (custom).

The Plus plan starts at $219 per month for up to 5,000 contacts. This plan comes with two newsletter campaigns, content sectioning, import HTML templates, and multiple domain authentication.

The Pro plan starts at $564 per month for up to 10,000 contacts. With this plan, you can create six newsletter campaigns, import HTML templates, and customize sources.

4. Phrasee

Pricing: Contact Phrasee for pricing

Best for: Marketers, eCommerce, SaaS, Agencies

Best feature: On-brand, natural-sounding email marketing content

Phrasee is an AI content platform that creates high-performing and on-brand marketing content you can use in your email campaigns.

The tool uses real-time testing and optimization to generate engaging email marketing content that gets more clicks and brings more revenue.

You have to click Phrasee’s magic button and let AI do the rest: create catchy subject lines, preheaders, headlines, in-body copy, and CTAs.

Phrasee’s AI learns your brand’s unique voice and generates content that aligns with your tone and style. And it has an in-built approvals process, which means you can always check if the content is on-brand.

With this AI software, you get detailed reports on how your emails perform, what engages your audience, and how profitable your campaigns are.

Key features

• Unlimited content creation
• On-brand email marketing content
• Contextual relevance and personalization
• Enterprise-grade security
• Performance data reporting
• Automated experimentation

Pricing

To find out Phrasee’s cost, you need to contact their sales department for a customized quote.

5. Refine

Pricing: Free

Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies

Best feature: Advanced specific subject line recommendations

Refine is an AI tool developed by Moosend to optimize your subject lines and improve your open rate prospects.

Refine uses machine learning, Big Data, and AI to process data and find hidden patterns and trends that can help you craft catchy subject lines.

This free optimization tool works by giving recommendations on how to enhance your subject lines.

You just add your industry, number of subscribers, and your subject line idea, and voila! Refine comes up with an open rate estimate compared with the industry average and provides suggestions to improve your open rate.

Some examples of recommendations include:

• Personalization tags
• Emojis
• Brand name
• Time-related
• Punctuation (commas, exclamation marks, etc.)

Key features

• Refine predicts a potential open rate for your SLs
• It provides specific recommendations to improve your SLs

Pricing

Refine is a free tool for optimizing subject lines.

6. Instantly

Pricing: Starts at $37 per month

Best for: eCommerce, SaaS, Agencies

Best feature: Unlimited email accounts and warmups

Instantly is an AI email outreach platform that helps you optimize and scale your email campaigns.

This tool comes with unlimited email accounts for cold email outreach, which allows you to grow your campaigns and your business.

Instantly’s Campaign Builder helps you get the most out of your deliverability and improve response rates. You can use sequences and smart scheduling to automate and personalize your emails with just a few clicks.

The tool’s one-click bulk domain tester and email validation help you verify your lead lists and domains and ensure they are correct. This way, you can improve deliverability and make sure you reach the right inbox.

Key features

• Automated warm-up
• Advanced sequences
• Analytics dashboard
• Reputation protection & bounce detection
• Advanced warmup capabilities
• A/Z Testing

Pricing

Instantly has a free 14-day trial and two paid plans. The Growth plan costs $37 per month and comes with 5,000 emails monthly.

The Hypergrowth plan costs $77.6 per month and comes with 100,000 emails monthly.

7. ChatGPT

Pricing: Starts at $20 per month

Best for: Marketers, Marketing Agencies, SaaS

Best feature: Engaging email content

ChatGPT is an AI language model that generates human-like content on a wide range of topics, including email marketing.

You can use ChatGPT to create engaging email content, including subject lines, body text, and CTAs. ChatGPT can also help you personalize your email content for different segments of your audience by analyzing customer data.

If you want to A/B test your email content, ChatGPT can identify the most effective content strategies for your audience.

Another thing ChatGPT can do for you is to refine your email marketing strategies with personalized suggestions based on the latest trends in email marketing.

Curious about how this AI tool works? You can check our informative ChatGPT guide to find out everything you need to know before using it.

Key features

• Automated and personalized content creation
• Contextual understanding
• Diverse knowledge base
• Subject line generation
• Email campaign analysis
• A/B testing assistance

Pricing

The Plus plan costs $20 per month and comes with access to GPT-4 (and other tools like DALL-E), which is OpenAI’s most capable model.

ChatGPT has a free plan that gives you access only to GPT-3.5.

8. Drift

Pricing: Starts at $2,500/month

Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies

Best feature: Flex routing

Drift is a conversational marketing and sales platform that helps businesses connect with their customers and prospects in real time.

Drift Email is an email management feature within the platform that helps you get more out of your email marketing campaigns.

It automatically analyzes and categorizes email responses from leads. Then, it routes them to the right sales rep for follow-up so you never miss important marketing emails again.

This platform can also manage your email list by integrating with your marketing automation platform. From there, it invalidates bouncebacks, identifies outdated contacts, and processes unsubscribes.

Key features

• Custom chatbots
• A/B testing
• Audiences
• Pipeline and revenue reporting
• Flex routing

Pricing

Drift’s Premium plan costs $2,500 per month. For Advanced and Enterprise pricing, you need to contact Drift’s sales department.

9. Zeta Global

Pricing: Contact Zeta Global

Best for: eCommerce, Marketers, SaaS

Unique feature: Individualized email marketing

Zeta Global is an email marketing platform that helps businesses increase subscriber engagement by creating personalized emails.

With Zeta Email, you can make each email an individualized experience. This platform gives you fast insights into past purchase behavior, predictive intent, and channel preferences so you create emails that matter to each subscriber.

Through its built-in AI system, Zeta gives you recommendations and content optimizations that consider customer needs and interests.

Zeta also automatically analyzes important email metrics, including open rates, clicks, conversions, registrations, and more to provide you with outcome-based analytics.

Other email deliverability services that Zeta provides include email strategy, content analysis, and inbox placement assistance.

Key features

• Email segmentation
• Email targeting
• Data management
• Enterprise-scale delivery
• Predictive insights
• Outcome-based analytics

Pricing

For information about pricing plans, you need to contact Zeta Global.

10. Optimove

Pricing: Contact Optimove

Best for: eCommerce, Retail, Marketing Teams

Best feature: Conditional template customization

Optimove is a customer relationship management marketing platform that helps businesses maximize customer engagement through personalized, data-driven campaigns.

Optimove uses AI to hyper-target customers without any additional integrations required. Through customer databases and models, activity tracking, predictive analytics, and AI recommendations, Optimove helps you reach audiences with the right email at the right time.

The CRM tool has a DynamicMail add-on that sends each customer personalized messages, products, prices, and offers.

With Optimove, you don’t have to worry about recommending products or sending reminders. The software does it automatically.

Speaking of personalization, you can use Optimove’s dynamic templates to edit content and images and customize each mail using conditional if/then/else clauses.

Key features

• Automatic product recommendations
• Personalized content
• Multi-brand email management
• Cross-client preview
• Conditional template customization
• Delivery validating and testing

Pricing

Optimove has three pricing plans, Built, Grow, and Scale. Each comes with different features based on team sizes and needs.

For more information about costs, you need to contact Optimove’s sales department.

11. Seventh Sense

Pricing: Starts at $80 per month

Best for: Marketers, SaaS, eCommerce

Best feature: Send-time optimization

Seventh Sense is an AI-driven email marketing platform that increases email engagement by personalizing email delivery times.

Seventh Sense analyzes recipient behavior to figure out the best time to send emails so your subscribers are more likely to engage with them.

The platform also optimizes email delivery by sending the right number of emails to each customer. This way, it reduces the risk of overwhelming subscribers and improves overall engagement.

With Seventh Sense, you have access to key audience engagement insights. See how different audience segments engage with emails so you create the right marketing strategies.

Key features

• Send-time optimization
• Email throttling
• Email frequency optimization
• Analytics dashboard
• A/B and multivariate testing
• Lookalike audience scheduling

Pricing

Seventh Sense’s Business plan costs $80 per month and includes 500 marketing contacts. It is also designed to work well with HubSpot and more email service providers.

The Enterprise plan starts at 150k contacts and has a custom price.

Get Started With AI Email Marketing

The road to successful AI email marketing can be tricky.

However, with the right tool by your side, you can navigate most challenges with ease and:

• Create more personalized and targeted email campaigns.
• Boost engagement, email open rates, and revenue.
• Automate repetitive tasks and save time.

Give Moosend a try for free and kickstart your AI-powered marketing journey.

The post AI Email Marketing: How To, Use Cases & Tools [2024] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Author: Marilia Dimitriou