“To describe my mother would be to write about a hurricane in its perfect power,” Maya Angelou once said. While it’s difficult to put motherly love into words, we should make moms feel cherished and loved for all they do for us. And Mother’s Day is a great starting point.
If you’re planning marketing initiatives for May 12, crafting Mother’s Day email campaigns should be a priority for your business. For example, you can send heartwarming wishes or promote your Mother’s Day offers and gift recommendations.
To increase your seasonal sales, you first need to boost your open rates by creating emotive Mother’s Day email subject lines. Below, you’ll find a list of subject line ideas from notable brands that stood out in the mailbox to get inspired.
Table Of Top Mother’s Day Email Subject Lines
Copy this doc and customize the subject line that suits your needs to boost your Mother’s Day campaign performance.
- Here’s the deal: Happy Mother’s Day!
- Treat your MOM!
- Mom’s Must-Have Accessories For 25% Off
- Starts now: Celebrate EVERY mom
with ALL these special offers! - Buy One, Get One FREE For Mom
- Mother’s Day Shopping? Shipping’s On Us!
- Mamma Mia Flash Sale 25% Off Today Only
- Starting now: Complimentary overnight shipping for Mother’s Day
- Celebrate Mom + Save $30!
- Mom deserves the best! 25% OFF and FREE shipping
- Celebrate Mother’s Day with 10% off!
- Our Mother’s Day Sale Starts Now!
- Hurry up before it’s too late! HUGE deals on Mom’s Day gifts
- Get 20% off for the perfect gift
- Mother’s Day Early Bird Coupon
- Mom’s Day Giveaway
- Sale! Don’t Forget Mother’s Day Special
- To Celebrate Mother’s Day, We Are Giving A Free Gift With Every Purchase!
- Mother’s Day Starts Now With This 15% Off Coupon!
- Show Mom Some Love: Exclusive Mother’s Day Offers Inside!
- Shower mom with love with our limited-time offer!
- The best Mother’s Day deals are here
- Make mom glow
Free shipping on gifts for her! - Mother’s Day gifts at unbeatable prices
- Get more for less with our Mother’s Day discounts
Free shipping on Mother’s Day gifts for your mom boss!
- 3 Mother’s Day Gifts Mom Will Love
- Looking for good ideas for Mother’s Day?
- The gifts we love most for our own moms!
- Spoil mom with our exclusive Mother’s Day gift guide!
- Mother’s Day gifts to make mom smile
- A Mother’s Day gift for every type of mom
- Moms deserve trophies, but gifts are easier to wrap
- Special gifts for a special person
- Don’t Blow Mother’s Day! (Order Your Gift Today)
- Personalized Gifts for Mom!
- Gifts for Mom at Every Price
- Our top picks for the perfect Mother’s Day gift
- The perfect gift. Just in time for Mother’s Day.
- Thoughtful gifts for mom
- Our picks for mom this Mother’s Day
- Our Mother’s Day Gift Guide
- A Mother’s Day present she’ll never forget
- 10 Great Mother’s Day Gift Ideas
- 21 Brunch Recipes to Celebrate Mother’s Day
- All for Mom: Shop gifts to brighten up her day
- Bestsellers for the best mom
- 50 fabulous finds for Mother’s Day
- Treat mom to something stylish this Mother’s Day
- Give mom a gift she’ll cherish forever
- Give mom the gift of relaxation
- Get her a gift that shows how much you care
- You can still get Mother’s Day gifts (and they’re on sale)!
- Happy Mother’s Day
20% off body & fragrance *last chance* - Ends tonight: Get up to 35% off for Mother’s Day
- Reminder: Mother’s Day Is Tomorrow!
- Last-Minute Mother’s Day Gift Ideas!
- There’s still time! Get mom the perfect present.
- You Didn’t Forget About Mother’s Day, Did You?
- Still need the perfect Mother’s Day gift?
- Final Call: Mother’s Day | UP TO $250 OFF
- Last-Minute Mother’s Day Gifts, No Shipping Required
- Gifts for Mom Sale Ends Tonight!
- There’s still time to get 2-hour delivery for Mom’s Day
- Don’t stress–we have last-minute Mother’s Day gifts
- Time Is Running Out! Shop Now for Mother’s Day
- 12 Hours Remaining for our Mother’s Day Sale
- Last Day to Ship It for Free & Get It by Mother’s Day
- Same-day delivery for your last-minute Mother’s Day needs
- Last Chance Sale for Mom
- Don’t Miss Out! Last Chance for Mother’s Day Savings
- Last minute Mother’s Day Gifts? We’ve got you covered!
- Last-Minute Mother’s Day Deals Await You!
- Send a Gift to Mom in Time–Order Before 12 PM PST
- Mother’s Day gift reminder: Don’t forget Mom
- Mother’s Day gift alert: Limited stock remaining
- Only 2 Days Until Mother’s Day
- Get a Gift for Mom Just in Time
- Don’t Forget About Mom!
- We’re putting the “happy” in “Happy Mother’s Day”
- Celebrate the amazing women who raised us
- Here’s to celebrating all moms
- Happy Mother’s Day to ALL kinds.
- Celebrating All Mothers
- Celebrating Icons This Mother’s Day
- Call your mom this weekend!
- Happy Mother’s Day from [Brand name]!
- Every day should be Mother’s Day
- Moms deserve it.
- Moms Run the World
- Create a Memorable Mother’s Day
- This Mother’s Day, give mom the world
- Because mother knows best
- A heartfelt tribute to the world’s best moms
- Make her feel special this Mother’s Day
Spoil Mom this Mother’s Day - Time to show mom some appreciation
- Make Memories with Mom this Mother’s Day
- We Have a for Mom
- Touch Her Heart
- What does your mom love?
- This Mother’s Day, Give Mom the
- We all love ’em!
- Because she is worth it.
- [Dog/Cat] moms deserve love too
- Treat Yourself This Mother’s Day
Now that you picked your favorite subject line, it’s time to combine it with the perfect email design and copy that suits your brand style. If you need an email marketing tool to plan everything in one place, give Moosend a shot.
Pick one of our premade email templates or create the email from scratch using our user-friendly editor. You’ll also find automation, segmentation, and A/B testing tools to create more targeted emails.
5 Mother’s Day Emails & Subject Lines Explained
Are you looking for campaign ideas to honor moms this May? Explore five top Mother’s email examples and why they work:
1. Apple Mother’s Day gift idea email campaign
Subject line: Celebrate Mom with Apple gifts.
Apple decided to share helpful gift ideas with their audience for this special day. This is an excellent Mother’s Day campaign example for eCommerce and retail businesses aiming to increase their seasonal sales.
The creators chose a simple layout with smooth colors and added beautiful product images. Plus, the copywriting is clever, explaining the benefits mothers will reap from the products. The calls-to-action are easy to spot and written in motivational language. Finally, the subject line is straightforward and forms the right expectations.
2. MeUndies Last-chance Mother’s Day campaign
Subject line: Last Chance BOGO Sale for Mom
When sending a last-minute email campaign, you need to create a sense of urgency early on. MeUndies indicated the time-sensitivity in the subject line, with the words “sale” and “mom” making the purpose of this email clearer. Plus, the emoji makes it more vibrant and fun.
The brand offered a “Buy one, Get One Free” promo code to create matchy mom-child styles. Through cute copy and appealing images, MeUndies invites subscribers to shop the sale and please moms ASAP.
You can also create similar last-minute emails as part of a drip campaign series. Moosend has all the features you’ll need to streamline them, so sign up for an account and experiment with our automation features.
3. Headspace Mother’s Day special offer email
Subject line: Get 20% off for the perfect gift
Health and wellness products or services are popular Mother’s Day gifts, so if you’re in this industry you should create a seasonal email marketing strategy to promote your products. Here, Headspace offered a limited-time discount for Mother’s Day, as mentioned in the subject line and email body.
This email is brand-specific and has a clear F-shaped layout to help readers spot all essential information quickly. The copywriter chose to include all the benefits of the promoted service to make it more appealing. Plus, the CTA buttons create a sense of urgency to move customers to the checkout faster.
4. Nanit Mother’s Day sale email
Subject line: Happy Mother’s Day from Nanit!
Nanit chose a simple email design style to promote their Mother’s Day sale, which is an excellent choice if you want to limit distractions and get readers straight to the gist. The image at the beginning speaks for itself, showing how pure and joyful the mother-child relationship is.
The offer is written in bold so that it stands out from the rest of the text and the “Shop Now” CTA button is easy to find. Regarding the subject line, a small reference about the sale could yield more open rates, but it still works well.
5. Burt’s Bees Mother’s Day appreciation email
Subject line: Happy Mother’s Day to ALL kinds.
Burt’s Bees created an inclusive Mother’s Day email campaign to celebrate all kinds of moms, as stated in the subject line. Instead of sharing exclusive offers and discounts, they chose to raise awareness on important motherhood issues. They also started a constructive dialogue on social media, inviting readers to share stories about their moms.
Even though the brand put emphasis on the message, they also displayed some of their products, without creating a related call-to-action. Overall, this is an excellent example for bloggers and nonprofits who wish to create more impactful campaigns on this special day.
Tips For Mother’s Day Subject Lines That Convert
If you have an awesome Mother’s Day subject line idea but you’re wondering how to optimize it for your target audience, here are some best practices to follow:
- Create a short subject line: It should be within 30-50 characters to be readable on mobile devices, too.
- Engage your readers: Write descriptive copy that reflects the email content and add funny elements and emojis if your brand allows it.
- Leverage personalization: Add tags to create more targeted subject lines with each recipient’s name or based on location.
- A/B test them: Find the most impactful subject line version based on multivariate tests and send it to the majority of your subscribers.
- Use a subject line tester: These tools help users improve their subject line based on several factors, such as email list size. Use Moosend’s free tester Refine to get a better grasp.
Time To Show Mothers The Gratitude They Deserve
What sort of messaging would you like to instill into your next Mother’s Day email? Define your campaign goal and all the resources needed to create an emotive campaign with initiatives all moms will love. Then write an outstanding subject line to get the open rates your email deserves.
And yes, email automation software can make this process simpler and smoother. Sign up for a free Moosend trial and check out our features in your own time.
The post 100+ Best Mother’s Day Email Subject Lines For 2024 appeared first on Email Marketing Automation Platform for Thriving Businesses.
