11 best email marketing software for Shopify to use in 2024

Email marketing is used by most e-commerce sites to increase brand awareness and sales. Email marketing has a ROI of 42 cents for every dollar. It’s a strategy that businesses should use.

You may be wondering what the best email marketing software is for Shopify. We’ve listed below the top email marketing apps for Shopify, along with their features.

Some of these services allow users to combine email marketing with other channels. Shopify App Store and other software can help you find these services. Let’s start!

How we selected the following tools

Our team has tested all the tools on this list to give an honest description of their features and capabilities.

Our software selection methodology is explained in detail on a class=”c-link” data-sk=”tooltip_parent” data-stringify link=”https://moosend.com/blog/softwareselectionmethodology/” data wpel link=”internal”. Moosend’s Blog has more information on our software selection process.

Top Email Marketing Software for Shopify

Moosend: Are you interested? Our email service can be integrated with your Shopify Store via API. Enjoy our affordable plans, and our top-notch features.

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1. Omnisend

Pricing:Starts from $16/month with a free plan

The best feature: Dynamic incentives

G2 Rating: 4.6/6

Omnisend has become one of the leading email marketing automation tools for eCommerce businesses. It combines emails and SMS, with eCommerce capabilities such as push notifications for maximum personalization and a dynamic incentives system.

Omnisend offers a variety of responsive email templates grouped into different categories, e.g. Welcome email and a drag and drop editor are available to quickly customize these templates. The editor is easy to use and suitable for beginners.

This email service allows users to place unique discounts codes and product suggestions on the basis of previous customer behavior. It also offers advanced A/B Testing to determine your best email version.

Omnisend’s advanced segmentation tools will help you target customers at every stage of the customer journey and engage them. If your budget permits, you can use its Retargeting Tools in order to achieve your KPIs quicker.

Omnisend Best Features

• Email editor with custom templates
• List of products automatically
• Cross-selling and dynamic discounts suggestions
• Push Notifications
• SMS Integration
• A/B Testing

Omnisend pricing

Omnisend offers a free plan that allows users to send up to 500 emails and 250 contacts per month. Plans start at $16/month and include up to 500 contacts. For more information, visit their Pricing Page.

2. Klaviyo

Pricing:Starts from $20/month with a free plan

Advanced analytics:Best feature

Rating: 4.6/5

Klaviyo can be a good option for Shopify owners who are looking to combine SMS and emails to achieve their eCommerce marketing goals. It is an email service that allows users to make data driven decisions and increase conversions.

It offers a AI powered subject line generator for high open rates. You can then choose from 100+ mobile-responsive email templates that are pre-built to create the perfect campaign. You can also use the custom forms in order to collect customer data and expand your email list.

Its AB Testing tools, predictive analytics and audience segmentation help you send the right content at the right time to the right people. Klaviyo also provides benchmarking data so you can see how you compare to your competitors. This is a great addition for understanding your email metrics and making the right decisions about your email marketing strategy.

Finally, you’ll get access to premade automation workflows every eCommerce platform would wish for, including cross-selling/upselling and cart recovery reminders.

Klaviyo Best Features

• AI subject line optimizer
• Advanced segmentation capabilities
• Predictive analytics, recommendations and recommendations
• Mobile responsiveness
• Automation workflows
• Web push notifications and SMS

Klaviyo Pricing

Klaviyo offers a free plan that allows up to 500 emails and 250 contacts per month. Paid plans include email marketing features starting at $20/month up to 500 contacts.

3. MailerLite

Pricing:Starts from $10/month and Free plan

Best feature Subscriber Management

Rating: 4.6/5

Are you looking for a cost-effective solution to improve your email marketing? MailerLite offers a powerful email marketing tool for online store owners. It has three email editors: drag-and-drop, rich-text, and HTML.

MailerLite offers users a variety of features that allow them to send highly-targeted emails to their customers and prospects. These include segmentation, dynamic blocks of content, and delivery according to time zones. You can set up automated emails using eCommerce triggers such as abandonment of cart in order to increase sales and retain customers.

Signup forms and landing page can be used to improve your email list management and lead management. This service also includes an Email Verifier that will improve the quality and accuracy of your email list.

MailerLite also provides important insights such as click maps and email metrics to help you optimize the performance of your campaigns. Its reporting features are basic, and you will need to use more sophisticated analytics tools for more detailed insights.

MailerLite Best Features

• Intuitive email editors
• Take surveys and quizzes
• Automated workflows and templates
• List building and asset management
• Verify your email address with this tool
• 
  AI Writing Assistant
  

MailerLite Pricing

MailerLite offers a free plan up to 1,000 subscribers, but it has limited features compared to plans. Pricing starts at $10/month for 500 subscribers.

4. ActiveCampaign

Pricing:Starts from $39/month with a free trial

Best feature: Marketing automation

Rating: 4.5/5

ActiveCampaign combines marketing and sales forces. It allows users to create different types of campaigns, from cart abandonment emails to win back .

The email automation campaigns and lead-scoring capabilities are game-changing in terms of personalization. Split-testing can improve campaign performance along with advanced reporting and attribution models .

ActiveCampaign provides customizable landing page and signup forms to help you grow your email list and increase your impact. You can also schedule campaigns and set up transactional email to save time. SMTP access is available with different plans. This can make it difficult for small businesses to get the SMTP server.

Want more information on ActiveCampaign? Click here to read our detailed review .

ActiveCampaign Features

• Drag-and-drop email designer
• Email segmentation options and tags
• Automation workflows
• Advanced Reporting and Analytics
• Checks on Deliverability
• Lead scoring and Site Tracking

ActiveCampaign Pricing

ActiveCampaign offers a marketing stack that starts at $39/month for each user. Plans for transactional emails start at $15 per 10,000 per month. For more information click here.

5. Brevo

Pricing:Starts from $25/month. Free plan

Best Feature: Multichannel Marketing Solutions

Rating: 4.5/5

Brevo, formerly Sendinblue, helps eCommerce owners grow with a marketing solution that includes emails. Its landing pages and signup form allow you to quickly collect the email addresses of your customers.

The drag-and-drop email builder and customizable templates are very useful. segmentation features and contact attribution can be used to ensure you are putting the right email in the hands of the right recipients.

Brevo has eight templates that are pre-built to help you save time. The workflow builder can be used easily, but it’s important to get some practice if you are new to the setup.

Brevo offers CRM integration, as well as real-time chat via Whatsapp and Instagram. This allows you to optimize customer communication. It’s therefore a good option for anyone who wants to manage their marketing in one place.

Brevo Best Features

• Multichannel marketing features
• Transactional Email
• Automation capabilities
• Live chat options
• CRM Integration
• Advanced segmentation

Brevo Pricing

Brevo provides a free plan that allows you to send up to 300 emails per day. Paid Plans Start at $25/month with basic features, and the most popular is Business at $65/month.

6. Drip

Pricing:Starts from $39/month with a free trial

Best feature: Dynamic segmentation

Rating: 4.4/5

Drip allows businesses to automate their email marketing. It has an intuitive email creator and 50+ professional email templates for creating email marketing campaigns.

Drip’s email-automation tools allow eCommerce businesses to automate several aspects of email marketing. The dedicated builders allow you to customize workflows by integrating data from Shopify, social media, and other integrations.

Aside from its automation capabilities, smart segmentation helps you send great emails to your customers based on the stage of their customer journey. Your email communications will become more personalized and subscribers will be more inclined to interact with them.

Drip also offers the ability to create forms on-site in a variety of shapes, such as pop-ups or slide-bars. There are also assets like gamification and countdown timers that can make the process more engaging.

Drip Features

• Multi-channel automation features
• Reporting and analytics
• Dynamic segmentation
• Forms and assets for on-site use
• Automated workflow builder
• 100+ Integrations

Drip Pricing

Drop pricing starts at $39 per month for up to 2,500 contact and unlimited emails. It’s an email marketing tool that is suitable for growing businesses.

7. ConvertKit

Pricing:Starts from $15/month. Free plan

List management is the best feature of HTML0

Rating: 4.4/5

ConvertKit may be popular with creators like YouTubers, bloggers, and podcasters but its features can also benefit Shopify store owners. It is a very affordable solution that has great automation features.

It has an intuitive interface that makes it easy to find what you are looking for. It is well-known for the powerful workflow creator. This allows users to schedule follow ups based on actions taken by users and to nudge them at a time when they are most likely to convert.

ConvertKit also offers segmentation and list management tools. Advanced plans include a subscriber score tool that allows you to customize your emails even more.

Create landing pages and signup forms to start growing your audience. The platform also provides recommendations on how to create more engaging emails and send more relevant content.

ConvertKit Features

• Workflow builder with user-friendly interface
• Customized recommendations
• Advanced segmentation
• Landing pages, forms and landing pages
• AB Testing

ConvertKit Pricing

ConvertKit offers a free plan up to 1,000 users, but it has limited eCommerce-friendly features. Paid Plans Start at $15/month up to 300 subscribers.

8. Mailchimp

Pricing:Starts from $13/month with a free plan

Best feature: Conversion funnels

Rating: 4.3/5

Mailchimp is a well-known name in the world of email marketing. Email marketing is a key feature of this platform.

The platform features a friendly interface that allows users to create email campaigns and automation workflows with a few simple steps. It also ensures that emails are delivered to subscribers successfully.

You can create advanced automations that streamline your manual work. can automate the entire customer journey, increasing conversion rates and sales through personalized customer experiences.

This email service offers everything you need for a high-quality report and valuable analytics. You can also use the audience dashboard to find out more about your audience, and begin meaningful conversations.

Best Features of Mailchimp

• AI-powered tools
• Segmentation of audience
• Drag-and-drop email templates editor
• Automated customer journeys
• Optimized content creation
• 300+ Integrations

Mailchimp Pricing

Mailchimp pricing begins with the Essentials plan at $13/month. Standard, its most popular plan, starts at $20/month and includes more advanced email marketing features.

9. Campaign Monitor

Pricing:Starts from $11/month with a free trial

The best feature: Advanced Analytics

Rating: 4.1/5

Campaign monitor is another email marketing tool that integrates directly with Shopify. It includes an email creator with premade templates that you can customize to maximize brand awareness. You can collaborate with colleagues to create the perfect template.

The platform offers segmentation and custom fields to help you tailor your content according to your audience. Add a Preference Center for collecting the right customer data. This will allow you to personalize your email even further.

You can create automatic email series such as welcome and reminders, and you can set up transactional messages to let your audience know that certain actions have been completed, like signups or purchases.

This software also has SMS Marketing capabilities to push prospects into more channels and convert faster.

Best Practices for Campaign Monitor

• Email Template Builder
• Custom fields and audience segmentation
• Automation capabilities
• AB Testing and Analytics
• Signup forms, landing pages and landing pages
• Expert Services

Campaign Monitor Pricing

Campaign Monitor offers three paid plans – Lite ($11/month), Essentials ($19/month), Premier ($149/month). The prices are for 500 contacts.

10. Constant Contact

Pricing:Starts from $12/month. Free trial

The best feature is Surveys and polls

Rating: 4.0/5

Looking for an easy-to-use solution to streamline your email marketing campaign? ConstantContactshould definitely be on your list. It’s known for its simplicity. You can customize 200+ templates with drag-and drop editing.

You can select popular workflows such as birthday and welcome emails from a library. The segmentation tools are good, allowing eCommerce owners to separate prospects based on their activity and past history. You’ll also get tools for list building, such as landing pages, to convert leads into customers.

Constant Contact offers all the information you need to create high-performing newsletters. Its AB Testing is a little limited as it can only be used for subject lines.

It also has an integrated CRM solutionand a variety of integration options that will elevate your email marketing. For more information, read a detailed review of Constant Contact.

Constant Contact Best Features

• Email templates with editor: 200+ email templates
• List-building Tools
• Social media and SMS features
• Event Marketing Capabilities
• High delivery rate
• AB Testing and Analytics

Constant Contact Pricing

Constant Contact offers three pricing options – Lite, Standard and Premium. Standard is the most popular plan. It starts at $35/month and includes up to 500 contacts.

11. Shopify Email

Pricing : Free for up to 10,000 Sends/Month

Checkout options:Best feature

Rating: N.A.

Shopify’s email service was saved for last because most Shopify users already know about it. This solution is for small businesses who want to include emails into their marketing strategy in order to nurture their audience.

Shopify email offers a dedicated builder for emails and a variety of templates. Your brand assets are automatically applied to the email. If needed, you’ll get copy advice on how to improve your message. allows you to add checkout options, which will speed up your sales process.

Platforms have automation features with premade templates, custom workflows and other tools to save you time. Shopify forms can be used to segment your email list to better target your messages.

Shopify Email gives you insights into the performance of your campaigns, so that you can improve them over time.

Shopify email best features

• Email editor
• Automation workflows
• Analytics dashboard
• Sign up forms
• Audience segmentation

Shopify Email Pricing

Start for free, and then pay when you reach 10,000 emails per month. You’ll be charged $1 for every 1,000 emails you send.

How to Choose the Best Shopify Email App

Are you unsure how to choose the best email marketing tool for your Shopify store. Check out these aspects before making a decision:

• Email Editor: Drag-and-drop builders will save you time.
• Premade Templates: Search custom email, landing pages, and signup forms to create your brand assets.
• Segmentation – Target your audience with ease using tags and custom fields.
• Automation:An easy-to-use automation workflow builder that comes with premade templates will help you thrive.
• Ease-of-use:Start by experimenting with the interface or features.
• Scalability : Check out the price ranges according to your budget if you are in a growth mode.
• Customer Support:Ensure that the customer service department is easily accessible if something goes wrong.

There is a Shopify email marketing solution for everyone. You just need to find the right match.

Frequently asked questions

Here are some frequently asked question about this topic.

1. Shopify has an email marketing tool.

Shopify Email is a great tool, but you can also find direct integrations to popular email marketing apps in their App Store.

2. What are the best email systems for eCommerce?

Here are five of the best email platforms for eCommerce: 1) Moosend 2) Omnisend 3) Klaviyo 4) ActiveCampaign 5) Mailchimp

3. What is the best email service to use with Shopify?

Omnisend offers a cost-effective solution with a G2 rating, and eCommerce features that will streamline your marketing.

4. Shopify allows you to send out marketing emails.

You can use Shopify Email, or any other email marketing platform that has direct integration with Shopify Email.

5. Shopify and Mailchimp compatible?

Shopify does have a direct integration to Mailchimp. You can find this in the Shopify App Store.

The post Best Email Marketing Software for Shopify to Use in 2024 first appeared on Email Marketing Automation Platform For Thriving Businesses.

Author: Alexandra Marinaki