ve Coming Soon Landing pages for 2024 Success

Coming soon landing pages are no longer just placeholders. They have become powerful marketing tools.

These are great ways to let your audience know that you have something special in store for them.

Some business owners, marketing professionals, and freelancers still worry that they lack the technical skills, budget or tools necessary to create attention-grabbing Coming Soon pages.

Now they can relax. This comprehensive guide provides actionable strategies, examples, tips and relevant tools for creating compelling pre-launch landing page.

Is a “Coming Soon” Landing Page Necessary?

Let prospective customers know that you are preparing something special for them with Coming Soon landing pages.

These placeholders are used to represent something larger, such as:

• New website
• New product launch
• Brand redesign
• New product line

Coming Soon landing pages can be used to generate leads, create hype or increase pre-purchase numbers.

A good landing page is the key to a successful launch. Anything is better than the dreaded “404 Page not Found” error.

These errors make you appear unprofessional and sloppy. These errors can make people think that you are a scam if your brand is not well-known.

Over 73% of people that reach a 404 page will never return to your website.

A well-designed Coming Soon page has more benefits than drawbacks.

You can:

• Increase your email campaign’s effectiveness by converting visitors into subscribers.
• Promote your social media sites to potential customers.
• Build excitement and hype up before launch.
• You can increase your search engine rankings by using the right keywords.
• You will gain a better understanding of your audience and their needs.
• Raising brand awareness.
• You can generate sales early by offering discounts for early access and preorders.
• Allow extra time for you to fix any issues with your website or product before the launch.

Well-designed Coming Soon Pages will give you an edge, by creating a positive first impression on your target audience.

What should these pages include to be effective, then?

The Essential Elements for a “Coming Soon” Landing Page

Coming Soon landing pages are available in different sizes and shapes. The landing pages can also be used for different purposes.

You might even want different things from them like higher conversion rates or more email subscribers.

landing pages are not designed and optimized in a uniform way.

Most Coming Soon landing pages contain certain key elements.

The following are:

• Use an appealing headline: Keep your landing pages copy engaging and short.
• CTA Strong: This call-to action (CTA), tells the visitor what to do. The CTA button will direct your target audience to the desired destination, whether it is to subscribe, preorder or contact you, follow your social profile, or join a wait list.
• Short description: Include a clear value proposition, and a list of the most important benefits that visitors can expect.
• Visuals that engage: Background images and other visuals are important to help drive home your message. Be sure to keep them on topic and use your brand colors and fonts.
• Contact Information: Your audience should be able to contact you at any time. Include your contact information, such as your email address, phone number or contact form.
• Links to social media accounts: These links serve many purposes. You can increase your social media followers. They also encourage users to sign up for notifications of upcoming events. Thirdly, they give interested parties a simple way to spread the word about your event.
• Email Signup Form: Email Subscribers receive notifications about the launch of the product and other relevant information. Your email list will also grow.

Optional landing page elements

You may find these optional elements helpful depending on your circumstances and type of Coming Soon landing pages:

• Hero Shot:This image shows your product in action. This helps the viewer to see themselves using it.
• FAQs A list of frequently-asked questions regarding the launch date, event, or product.
• Countdown Clock: Sometimes you need to let your audience know when they should come back. They can find out the date of launch by using a countdown clock or progress bar. This can increase interest and anticipation by creating an urgency.
• Progressive Disclosure: You may also choose to use “Learn more”, or expandable sections. They allow visitors to learn more about what you offer as they browse the page.
• Social proof You can use testimonials, endorsements or reviews to build credibility and hype for your event.
• Rewards – You can offer incentives to visitors, such as a subscription or other actions. Discounts, beta testing, and exclusive content are all good options.
• Language Option: Offer a multilingual option if your audience is international.
• Exit intent popup:This feature allows you to capture emails of those about to leave your landing page.

Let’s look at some of the most creative Coming Soon page templates.

Examples of ‘Coming soon’ landing pages

You can learn a lot from good examples, whether you want to copy them or not.

We have hand-picked 12 Coming Soon landing pages that highlight the importance of proper design and optimization.

These Coming Soon examples should give you some ideas and help get your creative juices flowing.

1. StartupScene

StartupScene’s Coming Soon page is an excellent example of the content that should be included on such a landing page.

Source: Lapa.ninja

This page is very simple, but contains most of the information visitors will need. The headline is short and catchy: “Startups People Stories and Events”. It says everything in a few words.

The platform is then described in more detail – as a place for designers, entrepreneurs, engineers and investors to meet.

The CTA button at the bottom of the webpage encourages people to sign up for the beta version. The page also has a section for Contact information.

What you can learn from this example:

• Simple and strong headlines.
• Background design that is simple yet effective.
• CTAs that are visible and powerful.

2. Roastdesign

This landing page created by roastdesign to promote its Figma plugin features a headline that grabs your attention and conveys the message immediately.

Source: Lapa.ninja

The CTA button is quickly followed by a short description of the plugin’s capabilities. The CTA encourages users to download the early-access version.

You can find more information about the tool including its features and functionality further down the page.

In the upper right corner, you’ll find a feedback button and a share on Twitter button.

What you can learn from this example:

• Design minimalistic in line with the product.
• CTA Strong Button
• Share on social media button

3. Sol

Sol created a Coming Soon landing for their innovative reading glass – the Sol Reader.

Source: Lapa.ninja

The landing page contains a number of elements that highlight their brand and product.

The background color is similar to that of the sun. The page includes several images of hero products and highlights from the product. This page has a Learn More Button and interactive elements. They allow people to learn more about the eyewear.

It also has buttons to add you to the waiting list and for presale.

What you can learn from this example:

• Background Thematic
• Hero shots.
• Options for waiting list and pre-sale

4. Veiled Fate

Veiled Fates, a fantasy game that is looking for funding on Kickstarter.

Source: Lapa.ninja

The Coming Soon landing page starts with a date. This lets people when they can go to Kickstarter and fund it.

The visuals are also very engaging. The artful representations of the characters in the game, as well as actual cards and pieces from the boardgame are included.

The page also includes testimonials from professionals who have played the game to lend it credibility.

What you can learn from this example:

• Engaging visuals.
• Testimonials are social proof.
• In this case, the clock is a countdown to a specific date.

5. Moon

Coming Soon was a brilliant idea by Moon of New York, a company that delivers cakes the same day.

Source: Lapa.ninja

They decided to have a game with their guests. The visitors will be able to vote for three different cakes, and they’ll receive a small reward.

This technique encourages people to interact and spend more time on a page. It creates anticipation and helps the visitor imagine themselves with those cake.

On the page, you can also sign up for an email to be notified of when the service is launched.

What you can learn from this example:

• The headline is very clear.
• Simple game that comes with a small prize.
• CTA Button for Email Signup

6. Signals

signals has a detailed Coming Soon page. The page looks very organized and clean.

Source: Lapa.ninja

Its countdown timer is the first thing we notice. It tells people how long until the token presale begins.

The top of the page also has a “watch videos” button and a email subscription button. In the upper right corner, you’ll find a button for a “whitepaper”, as well as social media redirects.

They go straight to the value proposition, and then list all features and benefits in bullet points.

Remember that this is an online finance platform and you are asking people to trust them with their hard earned money. There’s also a section called “Team” to showcase the people who are behind the organization.

What you can learn from this example:

• Front and center, a countdown timer.
• Email signup section.
• The team is a section that humanizes the brand.

7. Superthread

Superthread has designed its Coming Soon landing page with a minimal, clean and white design. It’s a great fit for what they are trying to say.

Their productivity tool is a great way to get the job done. You don’t pay for the bells and whistles. You get a single tool for new businesses.

Source: Lapa.ninja

The brilliance of this product lies in its simplicity. There are snapshots of benefits and a clear value proposition.

The headline itself reveals this in three words. That’s enough!

Visitors can also try out the beta version for free. This is a great way to get people involved in the launch.

What you can learn from this example

• Design minimal in accordance with value proposition.
• Early birds get a free beta button

8. Campsite

The landing page of Campsite is another great example of simplicity. Campsite, like Superthread’s design, is a minimalist black-on-white page with minimal clutter.

Source: Lapa.ninja

The headline should clearly state the platform and the value proposition.

CTA is the only thing that breaks the monotone mold.

The text “Reserve Your Campsite” is written in a playful pun on the company name.

Takeaway from this example

• Minimalist design.
• Clear headline
• CTA buttons that are easy to find and strong.

9. Anna Jona

Anna Jona combines an Icelandic cafe, bar and cozy cinema in one. The Coming Soon landing pages maintain a minimalist design with a retro feel.

The look and feel is almost Wes Anderson-esque.

Source: Lapa.ninja

This example is different because it is more personal.

The logo is used instead of a headline. The greeting is also very personal and includes the date of launch so that visitors will know when to return.

CTAs are for hiring employees, and this is a good way to find like-minded people who resonate with the landing page.

Social media links are also provided to help you follow the process. You will know when it is time to share your experience.

What you can learn from this example

• Color scheme and visuals that are cozy and personal.
• Personal greetings with the launch date
• Links on social media can help you build an audience.

10. Steam Deck

Gamers around the globe rejoiced at the release of the Steam Deck – a portable gaming PC that is connected to the Steam account.

This landing page for Product Coming Soon includes several important elements.

Source: Lapa.ninja

• Check! Catchy headlines and pricing information
• Check the detailed tech specs!
• Hero shots – check!
• Add to Wishlist CTA – Check!

The landing page provides all the information that a gamer could need.

Takeaway from this example:

• Hero shots.
• Grabbing visuals.
• Add to Wishlist CTA

11. Felt

Who would have thought people still made maps today? With felt people can create all kinds of maps to suit all kinds of situations.

Source: Lapa.ninja

Coming Soon gives off an outdoorsy feel. The camo color is to thank for that.

Both the headline and value proposition are there. The orange Early Access CTA button is easily visible on the green background. This is a good way to encourage people to try out the map editor prior to the official launch.

The social media links are also included, but the key is simplicity.

What you can learn from this example:

• Simple design.
• The CTA button is easily visible against the background.
• Twitter and LinkedIn links to social media

12. Cricut

The Coming Soon page for Cricut is the last but not least.

Source: Lapa.ninja

The examples section is what we find most useful about this landing page.

The video shows how people can use their tools in a variety of ways. The exhibit helps people imagine themselves as creative.

On the page, there is also a Brene-Brown quote. This quote is not directly about the product but it helps to drive home the point of creativity.

This page includes a CTA for email signup and social media links that people can follow and share.

Circut also offers a multi-language option, as they are aiming to reach an international audience.

What you can learn from this example:

• The products used are diverse.
• Multi-language option.
• There are many social media links available.

The Best Platforms and Tools for Creating Coming Soon Pages

You can create Coming Soon landing pages using one of the landing page builders.

These often have an intuitive interface, offer a variety of customization options and don’t require any coding knowledge on your part. These can include templates that make it easier to get started.

This is a quick guide to some of the easiest and best landing page platforms and tools.

• Moosendis an affordable all-in one email marketing automation tool that includes a powerful landing-page builder. It features a simple drag and drop functionality. Moosend’s Template Library makes it easy for beginners to design mobile-responsive and stylish landing pages.
  
  The plugin also allows you to upload pages in just seconds.
• Hubspot marketing hub is an inbound marketing tool suite with a CRM system. You can include media in its landing page templates.
  
  It also allows for A/B tests of up to five different versions. You can create smart rules to display landing pages depending on the visitor’s location, device, origin, or any other variable.
• ClickFunnels allows you to create landing pages for cross-selling and upselling. It primarily includes pre-made landing pages and sales-focused functions like opt-in or lead generation functionality.
• Leadpages offers great templates for mobile-friendly landing pages. You can also add videos, images, countdown clocks, and other features that make your landing pages more attractive.

We’ll now look at some techniques and strategies that will encourage visitors to leave their email on your landing page.

How To Encourage Visitors To Leave Their Email On A ‘Coming Soon Landing Page

Your Coming Soon landing page will not convert if it isn’t attractive.

Consider the following landing pages strategies and best practices to encourage visitors.

• Offer them an incentive. This could be anything from early access and sneak peeks to discounts. All of these things help to entice people into signing up.
• Optimize Your CTA: Use colors that are visually appealing for the CTA buttons and contrast with the background.
• Transparency in data usage: You need to show your visitors how you will use their data, and make them feel at ease. If there is a chance that their data will fall into the wrong hands, people are more reluctant to share it. Make sure you highlight that you adhere to all privacy laws.
• Use social evidence: When possible, leverage testimonials or logos of partners to build trust.
• Use an countdown timer.These will create urgency and cause the fear of missing something (FOMO).

Building an email list using Coming Soon landing pages can be a great tool to reach people who are likely to be interested in your product or service.

Get Ready to Launch: Create a “Coming Soon” Page Now

Coming Soon landing pages are often viewed as a nice-to-have but not essential feature.

We respectfully disagree. The benefits of your time and effort are worth the investment.

You can build buzz, increase your social presence, expand your email list and even make pre-sales, if this is your goal.

Start today by using the examples and best practices in this guide.

Register for free with Moosend to create. We are already anticipating what you have in store.

The post 12 Coming soon landing pages for 2024 success appeared on Email marketing automation platform for Thriving businesses.

Author: Marilia Dimitriou