late Acquires Instapage
Acquisition expands portfolio to include leading marketing automation solution
Boston, October 11, 2023 – airSlate a leading provider in business productivity and automation, announced today its acquisition of Instapage a company that offers innovative solutions to empower marketers create personalized landing pages. This strategic move expands airSlate’s product portfolio, introducing an innovative solution that improves digital advertising results for businesses by automating conversion-optimized pages. airSlate’s product suite is used by over 100,000,000 users worldwide. The company is valued at more than $1 billion.
In the age of the internet, where consumers are increasingly relying on it for research and purchasing decisions, landing pages that convert prospects into paying customers have become more important than ever. Instapage has helped numerous companies, including industry giants such as Verizon and forward-thinking firms like Lattice improve their digital advertising by providing personalized landing pages that are designed to increase conversion rates.
Borya Shakhnovich CEO, co-founder and airSlate CEO, stressed the commitment of airSlate to help businesses work efficiently, scale up effectively and unlock their potential. He said, “Our suite is designed to give businesses enhanced productivity.” We are excited to add Instapage to our suite of solutions to better support our customers’ automation needs.
airSlate has a long history of successfully acquiring businesses and increasing their revenue and market reach. Recent acquisitions such as US Legal forms which houses one of the largest online collections of legal forms and DocHub a versatile PDF annotation and eSignature tool have experienced significant growth and revenue increases under airSlate ownership.
Instapage’s General Manager, Saranyababu said: “Instapage aligning with airSlate mission will provide tremendous value for businesses in all industries.” As more and more companies optimize their marketing tech stacks to streamline workflows and automate them, Instapage and airSlate will combine their expertise to help customers simplify their key business processes.
Instapage, which was acquired by airSlate, will continue to be a part of the company. Silicon Valley Bank, a division First Citizens Bank, provided the financing for the acquisition. The terms of the deal were not disclosed.
AirSlate
airSlate, a global SaaS company, serves more than 100 million users around the world with its business automation and productivity solutions. Users can digitally transform businesses with the company’s PDF-editing, eSignature workflow and business process automation tools. The company’s award-winning portfolio includes airSlate pdfFiller signNow USLegal DocHub. airSlate has been backed by a number of leading corporate and venture capital investors, including General Catalyst and Morgan Stanley Expansion Capital.
