Thanksgiving Email Examples and Best Practices [2023]
Let’s take a look at the best Thanksgiving emails to get you inspired.
Today we’ll explore 10 email campaigns, from thank-you to promotional emails. Brands like Fenty Beauty or Levi’s will show you how you can easily master your holiday messages.
Roast this turkey!
1. Sigma Beauty’s Holiday Wishes
Subject: Our family to yours 
Thank your customers and increase loyalty with a heartwarming Thanksgiving campaign.
Why does it work? Sigma Beauty created a beautiful email to wish its subscribers a Happy Thanksgiving. The copy is focused on thanking customers for being a part of the Sigma Beauty family. Design is kept simple and without unnecessary elements, which increases the message’s effectiveness. This email is a great way to show your audience how much you appreciate them.
Sigma Beauty offers their loyal customers a Black Friday exclusive sale in this thank-you email.
Tip Moosend allows you to create campaigns easily, using beautiful fonts, GIFs and visuals. Sign up for a free account to use the editor. Then, let the magic of the holidays begin.
2. Levi’s Thanksgiving Sale:
Subject line: Turkey day deals
Make this Thanksgiving a happy one by turning your emails into a heartwarming note of thanks with a discount.
Why does it work? Levi’s Holiday Email is built around the header image of multiple people having tender moments. It makes the message more relatable. The brand also uses emotional language to show gratitude for the support of its loyal customers. Levi’s also offers them a 40% discount and other benefits to say thank you for being a part of the Levi family.
Free shipping and returns for eCommerce stores are a necessity to increase revenue and boost holiday sales.
Tip Building relationships with customers is important for small business owners who want to grow and engage their audience.
3. Ibotta Thanksgiving Referral Email
Subject: Happy thanksgiving from Ibotta 
Create a referral campaign via email to boost your holiday sales. This will make your customers grateful for your services.
Why does it work? Ibotta created an email campaign called “Friendsgiving”. Referring five new users to the app will earn the user $50. The header gives readers a sense that they only have one day left to claim the incentive.
They also added a CTA with a copy that is actionable and stands out. This is a simple email campaign that’s perfect for brands who have fewer design assets.
Tip : To get your readers’ full attention, use a simple design that includes a single button. Add the incentive in the subject line of your email to increase the open rate.
4. Fenty Beauty Thanksgiving Sale Email
Subject: Happy thanksgiving
Simple Thanksgiving newsletter that includes holiday wishes and a coupon code.
Why does it work: This Thanksgiving email example from Fenty Beauty, is one of the designs that you should use in your email strategy. The email is short and straight to the point. It gives subscribers what they need to know to convert. The copy is brief, and focuses on sending warm Thanksgiving greetings to subscribers. It then offers a discount code as a way of expressing gratitude.
The colors and visuals make this email campaign festive. You can increase urgency by adding a deadline to your offer. This will give customers an additional reason to buy.
Tip – Use clever subject lines for Thanksgiving emails in order to increase your open rates. Insert emojis and puns to captivate your subscribers. Add your discount to the subject or preview text for better results.
5. Elago’s product-oriented holiday email example
Subject: Elago celebrates Thanksgiving!
Create a beautiful email campaign for Thanksgiving to promote certain products.
Why does it work? Elago’s Email Marketing Campaign focuses on promoting different products by utilizing white space and a Z layout. Each block includes a CTA as well as a high-quality image of the product to attract potential customers.
Elago also created a header that is eye-catching, like a pie of pumpkin and a bird. This email message is now more festive, and the holiday spirit is boosted.
Tip : To save time, you can customize a template for an email newsletter on Thanksgiving and send it via your email platform.
6. Kate Spade’s Post Thanksgiving Gift Email
Subject: Happy Thanksgiving! 
Here’s your post turkey treat
Post-Thanksgiving Email Campaign to Prepare Your Shoppers for Black Friday and Cyber Monday Sale
Why this works: Kate Spade created a post Thanksgiving email campaign that offers their customers an incredible discount. The brand uses this clever strategy to prepare customers for Black Friday and increase holiday sales. The brand has a unique design that uses an elegant font with festive visuals.
Moreover, eCommerce businesses place the discount at the heart of their email to draw attention to it and boost conversion rates.
Tip Are you looking for the best Black Friday email templates to promote your sales? Save time by using our designs that boost sales.
7. Jeni’s Thanksgiving email marketing campaign example
Subject line: You still have time! Grab ice cream for Thanksgiving
This is a fun and creative idea for a Thank You newsletter that solves a problem through creative copy.
Why does it work: Jeni’s Ice Creams This campaign is a great way to help your audience during the busiest season of the year. The brand offers a variety of products that will help customers to make a delicious pumpkin pie or apple crisp for Thanksgiving. The visuals are also in sync with the email’s creative copy.
The headline “Be a Dessert Hero” gives the recipient a sense of power and shows them how to provide their loved ones with the best Thanksgiving Dinner experience.
Tip Use bright calls to action to draw attention to your desired action and increase conversions, as Jeni’s did.
8. Bottle Breachers’ Festive Thanksgiving Email Sample
Subject line: THANKSGIVING TIME!
The perfect holiday campaign for the season of gobble.
Why does it work: The Bottle Breacher creates a Thanksgiving-themed email campaign for its audience. The brand uses the opportunity to offer its customers a unique shopping experience by using fonts and playful copy. They also place the offer at the heart of the campaign so that subscribers don’t miss out.
Bottle Breacher also uses Fear of Missing Out to encourage clicks. It does this by adding an expiration time and date. The brand also added social buttons in order to increase engagement via email and social media.
TipInvesting in a beautiful design for your email will excite and impress your audience. Show them how much effort you have put into making Thanksgiving a memorable day. You can save time by using a template that has already been created or creating your own. Moosend’s template builder allows you to create custom designs you can reuse for every holiday. Register here to try out the editor.
9. Thrive Market Holiday Special Deal
Subject: Extra 25% on Thanksgiving 
Beautiful email campaign that helps customers plan their Thanksgiving Dinner effortlessly
Why does it work? Thrive market sent out this email example one week before Thanksgiving to help subscribers prepare for the holiday. They encourage customers to find a solution and save money by offering a 25% discount on specific products. This is an excellent incentive for those who plan their holidays and want to make smarter purchases.
Thrive Market also adds a section that promotes their membership, offering a gift for free. This is an excellent way to increase subscriptions and encourage your audience to purchase more.
TipSend emails early to maximize engagement. To avoid your campaigns going unread, create a campaign schedule that is consistent and determine the optimal time to send holiday messages.
10. Artifact Uprising Thanksgiving Storytelling newsletter
Subject: With gratitude
Unique Thanksgiving email campaign that emphasizes storytelling.
Why this works: If you do not have an incentive to offer your subscribers, like a discount or coupon, you can still follow Artifact Uprising‘s example. They sent them a message of thanks and gratitude that stressed the importance of sharing.
They also added a beautiful image that depicted a warm Thanksgiving environment, encouraging readers to be truly grateful for their possessions.
Tip Sprinkle meaningful words in your email copy, such as “gratitude,” ‘thankful” and ‘offering”, to make your Thanksgiving message clearer.
How to Create the Perfect Thanksgiving Email Campaign
Let’s look at some email creation tips that will help you to master your Thanksgiving email marketing strategy.
1. Use a Thanksgiving email as a template
It can take a lot of time to create an email from the ground up, especially at the busiest times of the year. You can save time by customizing a pre-made template.
You can create custom templates for Thanksgiving using your email template builder. Simply change your copy and offers each year.
Moosend’s builder allows you to create your own designs, and then save them for later use in your library. Register for a free account to try the email editor, and see more templates.
2. Make a subject line for your Thanksgiving email
Once your email campaign has been completed, you need to create a clever and interesting subject line in order to get the highest open rate. Your emails should be interesting and short. They should also communicate the benefits at first glance. Add emojis for a special touch and to help your message stand out.
Here are some examples of Thanksgiving subject lines to get you started:
- HAPPY THANKSGIVING TO ALL!
- What are your plans for Thanksgiving? Try these Thanksgiving recipes!
- How great were those parade performances?
- EXTRA 20% OFF + BUY 3, GET 3 FREE entire store!
- Enjoy your Thanksgiving! Shop Now and Save 20% on All Products!
- We are grateful for you. Enjoy 50% Off
You can test the effectiveness of your subject lines using a subject tester such as Refine.
3. Offer a great deal
Add an exciting offer to your newsletter to make it more appealing. Offer your customers additional discounts on top sellers or X off the entire order.
Free shipping and returns are the best ways to encourage them to take action. These two incentives can be used to encourage your customers to purchase, and to ease their mind during this stressful time of year.
4. Use product images
Your shoppers will be inspired and intrigued by a beautiful image. Create Thanksgiving-themed images, as Elago has done in the examples shown above, to give your products an festive feel.
Include the following in your promotional campaigns:
- The product name
- a description
- Product price
- a clear call-to-action
5. Add a compelling CTA
To convert your subscribers to customers, you will need an irresistible CTA. The formula for success is easy:
- Use vibrant colors to draw attention to your button. Bright colors increase your CTA’s visibility.
- Right Positioning: Add your call-to action under your offer so that your audience will click it once they have seen the benefit.
- Actionable Language: Keep your copy brief and to the point. Use actionable language such as “Get it Now!” to motivate your recipient.
6. Build automation workflows
You can automate workflows that will nudge customers during critical moments of the holiday season to maximize sales and conversions.
You can, for example, schedule your first e-mail ten days prior to this holiday in order to show your best sellers to customers. You can send a thank you note and a reminder to your customers on the same date, a few weeks before Thanksgiving. Most email marketing services, like Moosend and Mailchimp, offer premade recipes to help you move things along faster.
Achieve Your Thanksgiving Email Marketing Strategy
Start planning your email campaigns now to save time and engage with your audience ahead of your competitors.
Use the examples above to get inspiration and tips to create Thanksgiving messages which will make your customers click.
Register for a free Moosend Account and create something together this Thanksgiving.
We appreciate your reading! We look forward to receiving your emails!
The post 10 Best Thanksgiving Email Examples and Best Practices [2023] first appeared on Email Marketing Platform for Thriving Businesses.
