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What is a Real Estate landing page?

A landing page is dedicated webpage with its own URL, which invites visitors to complete a particular task. These tasks can be as simple as sharing contact information with potential clients or booking a viewing appointment. These can be found as lead capture forms or squeeze pages.

This is an example of a landing-page made by Atoka Properties that allows visitors to book a booking instantly:

It’s not enough to have a great real estate website. Visitors may be lost in the clutter. should focus their attention on a specific action that is based on the needs of your audience.

You are looking for a simple landing page creator to create your digital assets. Save time by creating a Moosend Account and using our pre-made templates!

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Why should you use a real estate landing page?

The main benefits of creating a real estate landing page for your business are:

1. Profit from targeted traffic

Landing pages are often viewed by homebuyers and sellers with a specific purpose in mind. This could be anything from looking for a new house to selling their property to getting tips on writing an effective listing.

Consider this: real estate leads will have a higher conversion ratethan those who simply land on your homepage. It is important to provide them with everything they need in a flash.

2. Subscribe to our email list

Email marketing is a powerful tool for realtors. Prospective homebuyers will often share their email address or phone number to help them find their dream home. You can use the information on landing pages to increase your email list and nurture your subscribers, as well as create trust with your audience.

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You can add these leads to your CRM system, and push them in the right direction at key moments of their customer journey. For example, by using retargeting advertisements.

3. Create a feeling of urgency

Marketing professionals around the world emphasize how important it is to create a feeling of urgency in order to increase conversion rates. You can, for example, send exclusive members a sneak peak of your newest property listings or inform them about upcoming open houses.

You can convert your leads more effectively in a market that is competitive by moving them faster down the funnel . It is important to have a good landing page. In the next section, we’ll talk more about it.

4. Dive more into details

Landing pages are more focused on a particular area. While your website covers a wide range of topics, giving the visitor the option to jump between sections, they focus on a single topic. To inform your prospects, you should include all the important information about a particular topic.

Atoka Properties, for example, has dedicated landing pages to specific cities and neighborhood in order to help potential homebuyers imagine their life there. Here’s how Beryville looks, with property listings and more engaging users.

5. Easy to analyze your results

Landing pages make it easier to track where traffic and conversions are coming from, compared to digital assets such as search engines or social media. You’ll have a better idea of what your prospects are looking for.

This data will allow you to create a more effective web design, revisit your personas and build a more positive interaction with buyer leads.

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Important Real Estate Landing Page Elements

Here are some best practices for creating high-converting landing page:

Call-to-action

Realtors’ main goal when creating landing pages is to entice visitors towards a specific action. This call to action must be relevant and engaging for them. Otherwise, the landing page is ineffective.

Sundae is a good example of how to get sellers to list their properties with you. You can see that the call to action is very clear and leaves no room for interpretation. Enter your street address and you will start receiving offers.

The CTA button is highlighted in red and invites readers to enter their information using actionable copy.

Visual images

It is said that a picture is worth 1,000 words. This is especially true when it comes to real estate marketing. To win the competition, you should follow your brand’s visual storytelling guidelines.

This is a great design by Compass that will attract the attention and interest of potential sellers.

You should also add images that accurately reflect the value of your home. You could confuse potential clients by using misleading images in your landing pages, or on other channels and pages. If they see completely different properties, you can damage your brand’s reputation.

You can save time by using pre-made templates for real estate landing pages. They will help you achieve better results. Sign up today for a Moosend Account and start creating landing pages.

Clever Copy

You need to have compelling copy in addition to amazing images if you want your message to be received effectively. Your headline should be appealing enough to grab the reader’s attention, and reflect the landing page content in order to convert.

To ensure consistency across all your marketing platforms, it is important to adhere to your brand’s story-telling style. Use actionable language, keep your copy concise and short, and emphasize the value proposition.

See this landing page by Redfin that showcases its Concierge Service to prospective sellers for an inspiring example of effective copywriting.

Form fields (Optional)

If you are using a form to capture leads on your landing page, only include the information that is necessary to gather from potential homebuyers or sellers. If you ask them to divulge more information, they may tire and stop participating in the process.

NPP Residentials, for example, found the silver lining of the information requested on their “Contact Us’ landing page.

Social Proof [Optional]

Many real estate agents and brokerage owners use testimonials to boost lead generation and conversions. Social proof is crucial in gaining new clients as it shows why customers chose to do business with you, especially in a highly competitive market.

Best Real Estate Landing Pages Examples and Why They Work

Need some inspiration or extra guidance to create successful landing pages for you real estate brokerage or business? These are some examples of landing pages that we liked and why.

1. Homelight

Why does it work: This webpage displays Homelight’s home valuation estimator for new sellers. The prospect must provide their email address to get an estimate. This is a great way to bring new leads to your pipeline.

The copy is also crystal clear. It has a stunning design with an image of the dream home. The user is informed when they can expect to receive the estimate. This is very helpful. The call-to action is also simple and easy to complete.

The information does not stop here. Visitors can scroll down to find a questionnaire that is designed for people who need more accurate data on home values, as well as an analysis of the criteria used in calculating them. Also, they can find a FAQ section that is very valuable and also best practices for first-time home sellers.

2. Lennar

Why does it work? Lennar created a quiz to help San Francisco home buyers navigate their search. Visitors are asked to answer four questions about their desired property and provide contact information in order to receive relevant listings.

This is a fun and easy way to give clients personalized experiences. You can also add their email address to your list by asking them for their consent.

This clever landing page also includes social proof, such as testimonials from satisfied homebuyers, to help you look more credible.

3. MyLondonHome

Why does it work: The MyLondonHome team found the best way to generate high-quality leads through lead magnets. The free guide can be downloaded by any potential home seller for free in exchange for an email.

The design is simple but effective. A second CTA is then added for those who are looking to get a home value. However, the button doesn’t standout as it is the same color as background.

The copy, as well as the guide’s main content, is also straightforward. The consumer will always be grateful for getting something free, and they’ll usually give you something back in return. If you have the resources and time, you should create similar assets.

4. McGraw Realtors

Why does it work? McGraw Realtors are well known for their luxury home services and have created a page dedicated to people looking for more upgraded properties. They invite people to book a consultation for free with a minimalistic copy and design that highlights their expertise in the field.

You can also find luxury properties listed by price range or privacy statement in the footer. Create a landing page for your more specialized services to reach a targeted audience.

5. Liz Kroft

Why does it work? Another excellent landing page example is Liz Kroft. She offers a free equity analysis to generate more leads. The landing page is designed simply, and makes great use of space to make different sections stand out.

The copy is clever and persuasive, highlighting the benefits of the service, and encouraging the reader to contact the realtor for more information. This is an excellent way to win over potential clients during the consultation.

6. Zillow

Why does it work? zillowoffers free services for prospective clients, like affordability and mortgage calculators. Future homebuyers may use these tools and stick with you.

Users can also find out how to obtain a mortgage that is affordable based on their income and needs using the calculator. The landing page isn’t the most visually appealing, but it has everything potential customers need to convert.

7. Christian Buys Homes

Why does it work? The Christian Buys Homes website uses an alternative path to attract home sellers and this landing page allows them to highlight that. The copy on the landing page tells sellers exactly what they can expect after completing the form.

This form is easy to use, as it only has three fields. This offer is made even more compelling and indulgent by the words free and fair. Above the form you can include a FAQ, privacy policies, and contact details in case your prospects need further information about your services.

8. Attraction Realty

Why does it work? Do you want prospects to be encouraged to sell their properties quickly without adding extra barriers to the process? You can then follow Reatly’s example to create a landing page that converts well with a CTA button. The copy below highlights the advantages of using this service. It saves time and money.

The prospect will find more information about the service below the link to the call-to action, as well as a FAQ, and a contact form.

Top Landing Page Builders For Real Estate

Are you ready to create your landing page? Here are 3 landing pages builders that will help you.

1. Unbounce is the ultimate landing page creator

Pricing:Starts from $99/month with a 14-day free trial

AI powered tools: Best feature

If you are looking for an all-in-one landing page builder that covers every aspect of your creation, Unbounce will be a great choice. You can choose from 100 premade templates that are high converting. The editor allows you to customize them using drag-and drop.

Unbounce also allows you to create popups, sticky bars, and utilize AI features for writing fantastic copy and optimizing your landing pages. Unbounce is a great platform but it’s not affordable for small businesses. However, real estates who have larger accounts should give it a try.

2. Leadpages is a lead generation solution

Pricing : Starting at $49 with a 14-day trial.

Conversion tools: Best feature

Leadpages offers a cheaper alternative for Unbounce, with pre-made templates of landing pages to generate more leads. This builder is easy to use and can be integrated with other marketing tools, like your CRM, so that you can manage leads.

There’s also an A/B Testing tool that allows you to choose the version of your landing page which will attract the most leads. Leadpages also offers features that will optimize your conversions. These include suggestions and best practices.

3. Moosend – Most affordable landing page creator

Pricing:Starts from $9/month with a 30-day free trial

Best features: User-friendly dashboard

Moosend offers a comprehensive platform that can cover all your marketing needs. It is also the most affordable option. It offers email marketing, signup pages, and landing pages to help you convert your audience into customers.

Moosend allows you to enhance your landing page with various elements. For example, you can add timers that create a sense urgency, or a video for maximum interaction. You can choose from a variety of pre-made templates and then customize them according to your requirements.

Interested in Moosend’s advanced capabilities? Try it for free today and see its features. Create your first landing page in no time.

Conclusion

Landing pages are a must if you want to take your digital marketing seriously. You won’t regret nurturing your audience with the right copy, design and call to actions.

Reminder: To increase conversions, make sure your assets are relevant and meaningful to your buyer personas. Be available to remind your clients that buying or selling your home is a difficult process.

FAQs

Here are some frequently asked questions about landing pages. Let’s see:

1. What should I include on a landing page for real estate?

A relevant call-to action is the most important asset, followed by excellent images and copy that can be used. Form fields and testimonials also add value.

2. How do I create a real estate landing page?

Use a landing-page builder such as Moosend, Unbounce or work with a creative agency. The latter will cost more.

3. Are real estate landing pages profitable?

Landing pages for real estate can increase your ROI, by bringing in more leads and resulting in a higher conversion.

8 Real Estate landing page examples with best practices [2023] was the first to appear on Email Marketing Automation Platform For Thriving Businesses.

Author: Sophie Krokida

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