buying Facebook likes will hurt your business in 2023
Buy Facebook Likes is something you want to do, because you have heard that it’s common in the business world. But, you know you should wait. Rumors say that, although technically not illegal, buying Facebook Likes can damage your business and violate Facebook’s policies. Where does the truth lay?
This guide will explain why it’s not a good idea to buy likes or followers on Facebook. We’ll also show you how you can increase your organic traffic and get high-quality followers and likes that are beneficial in the long run.
Let’s clear up the air by addressing two of the most frequently asked questions.
Is it legal to buy Facebook likes?
Although they are not illegal according to government regulations, fake accounts or Click Farms may violate laws. Click farms are not illegal but they’re also not legitimate.
Buying Facebook likes and fans packages is not harmful. Morally, it is questionable. Fake Facebook likes are a major problem because they destroy healthy competition. This has a negative impact on innovation.
If you purchase Facebook likes, you are agreeing to poor working conditions. Click farms have a bad working environment with low wages.
Why do people buy Facebook likes?
Facebook is the most popular platform for social media marketing. Many business owners and marketers use it to increase brand awareness and sales. Its algorithm rewards accounts with high engagement, which is translated into comments, likes and shares.
Buy Facebook Likes allows businesses to:
- Brand awareness can be increased faster
- Show social proof on Facebook to other users
- Spend less money on Facebook ads, at least temporarily
Many websites offer a variety of different likes at low prices, including Facebook post likes and likes for pages. Even the best websites can use questionable tactics from time to time.
It’s difficult to determine if these likes are genuine and not from bots or fake accounts. Click farms can also be a problem, as they can damage your brand’s reputation and metrics.
Next, let’s look at the cons.
Five Reasons to Avoid buying Facebook likes
You can find more reasons to avoid this practice here:
1. This will harm your Personalized Ranking
Even if you have 10 000 Likes on Facebook, it doesn’t necessarily mean that your audience is engaged. The Facebook algorithm, also known as Edgerank, will not favor you much for bought fans.
All kinds of interactions, including likes, shares, and comments, can influence which posts appear first in feeds. People will engage with your content if it is relevant and of high quality. This leads to good rankings.
If you buy likes, your engagement will be low. This means that most people won’t see your post in their news feed. Only a fan base that is truly interested in your posts can maintain your ranking over time.
2. Brand Reputation Can Be Affected
A page has a few thousand likes. You scroll down the page to the 50th, second or first post and barely notice any comments and likes. What do you think?
You can then say goodbye to the trustworthiness of your page and any sales opportunities. Remember that the real purpose of likes on your page is to reach the desired audience. You need to have real people to increase brand awareness.
If you give in to this temptation, then you are wasting money on people who will never be your customers. Building a credible verified page requires money, time, and effort. It’s worth the effort.
3. You can reduce your organic reach
The organic reach of your Facebook posts is the total number of people who see them, without any paid action. You should pay close attention to this part of your strategy because changes quickly.
You’re likely to not improve your Facebook reach if you are attracting the wrong audience.
In light of the fact that your Facebook page serves as a channel for generating leads, only genuine Facebook users are likely to convert into quality leads and potential clients. Avoid buying Facebook likes, or other interaction assets. Instead, focus on increasing organic likes.
4. Hackers can use it to expose you
Facebook sellers can sometimes be hackers. You expose yourself to web vulnerabilities by giving your business information. Not all sellers are trustworthy.
Stock software used by low-quality companies to manage payments can lead to multiple security breaches. Worst case scenario? Sellers may even have just enough information about your account to hack it.
5. You Can Lose Your Analytics
The analytics is one of the most powerful weapons in modern marketing. It’s impossible without it to determine whether or not your marketing efforts are profitable. Meta’s Facebook insights are displayed to users in the following way:
Fake likes, however, can hurt your metrics and create false impressions. You won’t be able to tell which Facebook tactics work and what to optimize in order to increase traffic if your data is not reliable.
How to Increase Facebook growth without buying Facebook likes
This section will provide you with the best alternativesto purchasing Facebook page likes in order to establish your brand, reach your audience and build your business.
1. Define Your Target Audience
Fake likes will only bring you followers that are unlikely to become customers. This won’t lead to a higher level of engagement. You should instead aim to collect likes from users that will truly engage and value your brand.
buyer persons are a great place to start when building your strategy. Create posts that are relevant to their habits and demographics to gain the followers and likes they deserve.
You can also create customer journey maps in order to better understand your audience’s needs and how you should target them.
2. Share Great Content
Start by engaging your current audience. Make the most of your existing fans, no matter how many there are. You should try to please and inspire them.
Video is the most sought-after type of social media content. TikTok has been on the rise.
Here is a great example from Nike
They will share your posts with their friends if they find them valuable. They will become your friends!
3. Find Your Business Page Easy
You can increase the number of likes and followers by improving your page’s visibility. You should create an easily-discoverable page name that ideally combines both your business name and a keyword.
It is especially important if you are a new business or operate in a niche. Add the keywords to your name in order to be found more easily. Don’t forget to include Facebook Like and Follow buttons on your blog or website.
4. Host A Facebook Giveaway
Influencers use contests to quickly gain likes. They are a good way to grow a following. It’s a good idea to invite people to like your Facebook page in exchange of a prize. They can’t resist the offer. Make sure that you are offering something valuable to your target audience.
This contest is sponsored by Modern Cat Magazine and features a pet product:
The copy includes the description of the product and how Facebook users may win the contest. It also states when the winners will be announced. You increase your chances of getting a lot more likes, and of positioning yourself as a popular user.
5. Run Facebook Ad Campaigns
Facebook advertising can be a powerful tool to increase your audience and grow your number of likes. Ads don’t require a large budget, but the effectiveness of targeting on Facebook is worth a few extra dollars.
You can choose from a variety of ads, including video, images, and carousels, depending on your campaign’s goals. Closca Design, for example, chose a sponsored image ad to showcase their products. The copy also accentuates their message.
Before you make a decision, it’s worth checking out what your competitors have been up to. The ad appears on the news feed of your target audience, along with a call to action inviting them to visit, like, and take other actions. With a small budget, you will be amazed at the number of people who can be reached in just a few short days.
6. Email marketing is a great way to combine with other forms of marketing
email is a powerful marketing tool. You can reach out to your subscribers at key moments in their journey with a simple automation workflow. If you have an existing email marketing campaign, now is the time to combine these forces.
You can add social media buttons to the email footer, as Huckberry did: Add social media buttons to the footer of your email, like Huckberry.
You can create a similar HTML campaign with an email service, such as Moosend. It comes with an easy-to-use drag-and drop editor. Try our services for free today.
7. Interact with Your Audience
Not just a pretty Facebook profile or interesting content can boost your likes. You can also go a long way with a strong social media presence.
Can you make it happen? Interact with your fans and build relationships with users who are active. Ask questions and leave comments on posts in order to create a Facebook presence that is worth following.
How to Spot fake Facebook accounts
Fake Facebook accounts can hurt your social media campaign, even if they are not requested. Attracting fake followers can be bad for business, as you are engaging with nobody.
Fake followers can also hack into your account or the accounts of your real followers. Even if they do not, they can still mess up your page’s engagement, rankings and conversions. Let’s find out how to spot them.
- Pay close attention to the profile image: Fake accounts often use a profile photo that is of low quality and downloaded from another source.
- Counting the photos:A false user has usually only one or a few photos. They are usually generic and of low quality.
- Check out the URL. Many fake accounts have a name that is different in their URL.
- Check out their timeline: Faux Facebook accounts are largely empty with little to no activity.
Takeaways
When it comes to getting Facebook likes, the “dark side” will not only hinder your efforts in marketing but will also damage your page irreparably. It’s not rocket science to succeed on Facebook. To succeed on Facebook, you only need to provide good content and be consistent. The rest will come.
Looking for an affordable email marketing service to help you streamline your Facebook marketing and email campaigns? Try Moosend for free today to see all of our features!
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