- HoneyHat

Consider the Best Email Marketing Strategies

You want to achieve high open rates and click-throughs when creating your Email Marketing approach and content. This will hopefully result in a high rate of conversion.

It’s not an easy task but you can make it easier if you use effective email strategies.

Here are some tips to help you write good emails that engage the right people.

Strategy #1: Personalize your email content

Email Marketing Tips all include a little personalization.

Statistics show that personalized subject lines result in 50% more open rates. The results are even better, because personalized CTAs lead to a 20% higher conversion rate.

In addition, 90% of consumers said they are more likely to make a purchase from a business that offers them relevant offers.

You’d be a fool if you didn’t use personalization wherever you can.

You can start your email by simply including the name of the customer. It’s not enough to start a promotional message with “Dear User”, “Dear Customer”, or any other generic phrase. It is too generic and spammy.

There’s no need to limit yourself to just the name of your customer. Moosend ‘s extensive personalization options allow you to personalize emails based upon location. You can also leverage AI to analyze data and suggest products to your clients.

Tip: Combine the personalized email and a unique coupon to attract the customer.

Segmenting your audience is the second strategy

Let’s try a thought experiment. Would you invite everyone on your list to an in-person seminar you’re organizing about the latest trends in e-commerce in your niche?

The list includes your clients, business partners and customers as well as anyone who has ever subscribed to your newsletter.

You’d instead pay attention to the distance people are from your seminar and whether they would be interested.

Email segmentation is the process of determining your target audience. This email marketing strategy ensures that your emails are relevant, and provide information to the correct people at the appropriate time.

You can segment your list in many different ways:

By Demographics: Segmenting your list based on customer data such as gender, age and location, income levels, company positions, etc. will help you to target the right people for your offers. Clothing retailers find gender and age very helpful, while B2B sales rely on company position.
By engagement :tracking emails metrics such as open and click-through rate lets you segment your audience to send targeted reengagement emails – to people who haven’t opened your email in over 90-days, for example.
Position in the funnel:sending emails to people who have already bought something and new subscribers is not the best strategy. You’ll want general emails that offer a variety of products and services for the first group. You’ll need to target the most relevant products and services for those who are interested.

Moosend makes it easy to segment your list based upon many criteria.

Data shows that list segmentation can be beneficial because segmented campaigns generate 100.95 percent more clicks compared to non-segmented campaigns.

Automate your campaigns

Sending emails manually would take too much time, as there are so many different types of emails that can be used in a marketing campaign.

Automated emails to the rescue! Automated emails can help streamline your email marketing.

Email automation can be used to send welcome emails, transactional emails, thank-you emails, and emails in response to cart abandonment.

You can use email marketing tools to send messages automatically, based on triggers that describe user behavior. When someone signs up for your email list, you can send them a welcoming message.

You can send a coupon and a reminder to someone who leaves their items in the shopping cart.

Automation is also beneficial for reengagement campaigns. Send a follow up email with a special deal to a customer who hasn’t reacted to your emails in a few month.

Moosend allows you to set up different triggers so that your automation can start in different ways. You can also send emails every day, week, or month using loops.

You can create your own marketing automation recipe using the drag-and drop workflow builder.

Strategy #4: Improve your subject lines

The subject line is arguably the most important part of an email. According to research 47% of people will open an email solely based on its subject.

This is nearly half the people you will ever want to reach, from email subscribers to loyal or new customers.

The difference between emails that get opened and clicked on and those that don’t is a well-written subject line. It is important to use email marketing as a strategy.

Remember that your readers are bombarded by a variety of emails every day. Inboxes are stuffed with promotions, product offers, newsletters and more.

Consider these factors when creating email subject lines to help you stand out.

Keep your text short: no more than 50-60 characters.
Use action words
Add the name of the subscriber to the subject line.

You shouldn’t overlook the subject line, a tried and true best practice for email marketing.

Strategy #5: Educate your customers

Anyone who runs a newsletter has a fear that readers will get bored and click Unsubscribe. You can be sure that if someone is bored, they are not the only one. You’ll be surprised at how quickly the rates of unsubscribes will increase.

Use your newsletter as a way to provide educational materials, such as case study. This will keep your readers interested and want to read more.

You will be positioned as an expert in your field. If you are seen as a knowledgeable and trusted source, your customer base will grow.

You can include anything you want in your newsletter, from interesting articles to videos, tutorials and blog posts.

If you want to create engaging newsletters, then email design and content can be used.

Use the template

Moosend is a great tool to help you implement this email marketing strategy. It features a drag-and drop editor, an image picker built in (no need to hunt for the right visuals) and a gallery with stunning templates.

It’s always been difficult to create eye-catching emails, but with the right tool it is possible.

Sending emails strategically

Sending emails at the wrong times is one of the biggest mistakes made in email marketing.

What happens if a reader receives an email in the middle night? When all the morning emails arrive, it will be at the bottom of the list.

Sending at the right time is important. Send it midweek and during the workday if you are in B2B SaaS.

midday midweek is popular because it allows you to avoid the hectic weekend and Mondays.

You can experiment with different times based on your demographics.

Sending an email around 4pm on Friday is a great way to promote a special deal at a fast-food chain.

Strategy #7 – Optimize for mobile devices

Nowadays, everyone has a smartphone. According to Exploding Topics 92.3% Internet users access the Internet using mobile devices.

You can now see why 48 percent of all emails are opened on these devices.

Mobile optimization is more important than ever for any piece of content you post online, whether it’s your email, your ecommerce site or your content marketing.

It’s frustrating to spend hours crafting a perfect email template, only to have it display incorrectly on a mobile device. The reader will not only be unable to interact with the email, but may also consider it spam and ignore future emails.

You can take a few steps to make sure that your mobile email client displays all the information correctly.

Create emails with one column because they look better on vertical screens
It’s easier to see the important text on a small display.
The CTA button should be easy to press with your finger
Consider using a larger font (again for small screens)

Tip: Many email service providers let you preview your campaigns on mobile devices.

Strategy #8 – Track important email metrics

If you don’t identify your weaknesses, you will never be able to improve. Email marketing is no different.

You can identify the parts of your campaign that are working well and improve them by tracking metrics.

Typical metrics that you can track include:

Bounce Rate: The percentage of addresses to which your email was not delivered. This helps you identify issues with email delivery that may land you on blocklists from email service providers.
Email Open Rate:how many opened your email? This will help you to understand how well your subject lines, preheaders and other elements perform.
Unsubscribe Rate:Are your subscribers bored with your newsletters? You can track this information.
Signups : Use this metric to see if you are driving enough traffic to your landing page.

It can be difficult to keep track of so much data. Most of us do not have a degree in data science.

Moosend is a great solution. Moosend can track website interactions to give you insight into customer behaviour. It monitors metrics like open, click-through and bounce rates.

You can also get these analytics in simple, actionable dashboards.

Strategy #9: A/B test your campaign

A/B or split testing involves sending two versions of the same email to see which one performs better. This can result in a higher open rate, click-through rate, or conversion.

Your needs will determine the metric you choose to track.

Email marketing campaigns that do not include A/B tests are a bad idea.

You can create the best email by testing email subject lines, templates, email copies, and landing pages.

Strategy #10 – Engage inactive subscribers and follow up

You have to accept that your email list will eventually decay. Over time, you’ll lose some subscribers and customers.

There are ways to keep your subscribers satisfied and engage those who have become inactive.

Campaigns to “win back” or re-engage customers are designed to get them to buy again and interact with you. You can send an email saying “we missed you” and offering additional incentives such as a discount.

Imagine how Spotify offers you three months free when you cancel after a period of time.

You must first define inactivity before you can create the best win-back campaign. Does it mean someone hasn’t bought anything or logged in for a long time?

You will also have to select a period of time. Most people choose one, three or six months.

Strategy #11: Leverage seasonality

What do Christmas, Halloween and Valentine’s Day have in common? Spending money is the obvious answer.

Holidays like the ones mentioned above can be very profitable for businesses, whether it is selling cards, gifts, or expensive items.

Why not create some awesome holiday templates for your next email campaign in order to grab a piece of the pie?

Use the right colors in your email and use the appropriate emojis to engage customers. It’s the same for any holiday.

You can also use the seasons of the year. You can use seasonal offers.

You’ll need to customize your email campaigns according to the holidays and seasons that are most appropriate for your products or services.

Let’s now see how all the strategies work. In the next section, we’ll show you some examples.

Three Great Email Marketing Strategies To Inspire You

Pablo Picasso is credited with saying “Good artists copy and great artists steal”.

Here are three email marketing strategies that you can steal or get inspired by.

You can also find more examples in our complete list of email marketing examples.

Example #1: Canva

Type B2C and B2B Education Email Campaign Example

Objective: Share tips to help users better understand the tool

Canva engages and educates its audience at the same time in this example. The company recognizes that not everyone is a graphic designer.

Canva provides tips and tricks for using their platform through a template that is well-structured and includes high-quality images. The CTAs lead to the website of the company.

Canva is a great tool for creating beautiful and informative graphics. It’s easy to use, doesn’t tire the reader out or bore them.

Example 2: Visme

Type: Example of a B2B follow-up email

Objective: Remind leads of the original message

Companies must be as engaged as possible with their potential leads in B2B SaaS. This could include trial extensions, promotional offers, and other things.

Messages should not be ignored. Sending follow up emails will remind your leads about your offers and how your tool can help them.

Visme has used several elements to create this campaign, which reflects best practices. The email is first personalized. It makes your message more personal, which is important for email marketing.

Second, the email was sent from a professional email address, and not one that is set to “do-not-reply”. This creates an impression of openness and prevents the impersonality that comes with automated emails.

Visme has placed a CTA that is strategically designed to convince readers they should purchase the premium version. The promo code is what seals the deal. Enter the code and log in to take advantage of this special offer.

Example # 3: Netflix

Type B2C customer feedback

Objective: Collect customer feedback to personalize their experience

Netflix has been the leader in email personalization since its launch. Netflix is well-known for sending subscribers highly targeted emails based on the history of their viewing habits.

They take it one step further. Netflix asks its readers to rate the show they just watched. This email cleverly contains three CTAs.

First, there are the rating buttons that take the reader to the platform website where they can see a personalized message confirming the rating. There’s also the Click Here to View All TV Series button.

The reader will eventually land on the Popular in Netflix landing pages, where they can automatically preview a movie. This is the final CTA.

We can see that Netflix has used a very targeted personalization as well as several CTAs to achieve the same goal – to encourage subscribers to watch more Netflix.

You’re Next

Email is used by both small and large businesses to generate new leads, keep in touch with customers and reactivate those who have been lost, as well as ensure a high return on investment.

Email is still one of the most important marketing channels. The first email marketing campaign was sent in 1978.

There are many email marketing tools available today, such as Moosend MailerLite or Mailchimp.

You can automate your marketing campaigns with Moosend. Track actionable metrics. Create beautifully designed emails. Set your email marketing strategy into motion.

To see the results in action, create a free account now!

The post Email Marketing Automation Platform for Growing Businesses : 11 Effective Email Marketing Strategys For 2023 first appeared on Email Marketing Automation Platform.

Author: Marilia Dimitriou

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