st Drip Alternatives for 2023 [Free and Paid]

Due to its marketing automation features, Drip is an email marketing platform that’s aimed at eCommerce businesses and advanced users. It may not be for everyone because of some problems that users have reported.

Users are searching for alternatives to Drip due to the steeper learning curve, increased complexity, cost, and limited support options.

Let’s take a look at some of the options you have.

Top Drip Competition: Overview

We will be examining the top Drip alternatives to help you choose the best alternative.

1. Moosend

Pricing: Paid plans starting at $9/month with a 30-day free trial.

Best for Small Businesses, SaaS, Enterprises

Best featureEasy to implement automations

Moosend offers a powerful email marketing automation tool for Drip users looking for a more affordable and scalable tool. This all-in one alternative provides you with a drag and drop email builder, automations that are easy to implement, landing pages, popups, email management, transactional email, autoresponders, etc.

You can create email campaigns that are tailored to your audience by using advanced features like countdown timers and product blocks. You can also save time by creating your own email template , or customizing the templates already created.

Moosend ‘s automation and personalization features, compared to Drip’s steeper curve of learning, are easier to understand and implement. You can also use the visual automated workflow builder to guide you, and select from a variety of triggers and actions.

This tool also comes with additional features that are included at no extra charge. This includes a easy to use landing page builder that will boost your lead generation, and CRM functionality for keeping lists and contacts organized.

Moosend offers a 24/7 helpdesk where you can contact a support agent or access the resources available (blogs, help articles, Moosend social media community, etc.) to solve common problems.

Moosend Alternative Best Drip Features

• 
  Drag-and-drop email builder
  
• Responsive email newsletter templates
• Create drip campaigns
• 
  Email API that is fast and reliable
  
• Transactional email (SMTP server).
• Real-time analytics and reporting
• 
  Integrations for Woocommerce, Salesforce and WordPress
  

Pricing

Moosend’s affordable price makes it ideal for eCommerce stores and small businesses. The Pro plan is $9/month and includes 500 contacts, unlimited email sending, as well as a custom Enterprise Plan.

You can test the features by signing-up for the 30-day trial. No credit card required.

2. ActiveCampaign

Pricing: Paid plans starting at $29/month with a 14-day free trial

Best for: Experienced marketers and Enterprises

Advanced performance reporting:Best feature

ActiveCampaign offers a powerful alternative for Drip. It has advanced marketing automation, CRM functionality, campaign transactional, and much more.

This platform allows you to create and automate customized email campaigns using various triggers. You can, for example, create a welcome series or cart abandonment email sequence based on the behavior and actions of your customers.

ActiveCampaign allows you to enhance your campaigns with dynamic content. You can then display different offers and recommendations to different segments of your email list based on criteria such as gender, location, etc.

This competitor also offers SMS marketing tools to help you boost your efforts. The tool allows you to send out automated SMS reminders and offers to your contacts.

Finaly, split testing can be used to optimize campaigns by testing different subject lines, calls to action, and content. Then the detailed analytics will allow you to track your performance, and determine whether or not your changes have affected your audience.

ActiveCampaign Marketing automation tool Features

• Features of SMS and Email Marketing
• Automated workflows are complex
• Email campaigns for transactional purposes
• Email API
• CRM Functionality
• Shopify integration and other eCommerce tools

Pricing

ActiveCampaign pricing begins at $29/month for the Lite plan. You can get more functionality by upgrading to the Plus plan for $49/month or the Professional plan for $149/month.

Sign up for a free 14-day trial to test the tool. You can also check out the best Activecampaign alternative if you are interested in this tool but it is too complex for you.

3. HubSpot Marketing Hub

Pricing:Paid Plans Start at $20/month and Free Plan

Best for Startups, medium-sized businesses and Enterprises

Best feature Built-in CRM functionality

HubSpot marketing Hub offers another excellent alternative for creating and sending personalized emails to your audience. The email editor allows you to create your own messages or use one of the templates.

This competitor’s CRM is famous because it allows users to track and manage contacts, view activity histories, and track interactions. You can now segment your audience, create custom fields and track conversions.

This solution also offers a visual builder that allows you to create complex marketing automation workflows. You can use this feature to create the perfect engagement for your customers or update their contact information, and perform lead scoring. Your entire marketing strategy will be on autopilot.

HubSpot, compared to Drip will also provide you with landing page and forms for capturing leads and collecting contact details to improve segmentation. Landing page A/B testing is available to optimize your content, boost your performance and increase conversions.

This Drip alternative provides tools for managing your social media accounts. You can schedule and post messages, which will increase your reach.

HubSpot’s Best marketing features

• CRM built-in
• Landing pages, forms and landing pages
• Email list segmentation
• Email metrics and reporting
• Automated workflows
• Social Media Management

Pricing

HubSpot’s starter plan starts at $20 per 1K contacts for individuals and small groups. Upgrade to the Professional Plan for more features and functionality. It starts at $890/month.

HubSpot is a strong competitor to Drip, but its biggest flaw is the steep price structure. If you’re looking for a cheaper solution, then you might want to consider one of the other options on this list.

4. GetResponse

Pricing:Paid Plans Start at $17/month and Free Plan

Best for:Publishers and eCommerce

Unique feature Detailed Analytics

GetResponse allows businesses to send and track marketing campaigns with powerful features. You’ll also find an email editor that is easy to use, a workflow creator, a landing page builder and a list management tool.

GetResponse’s drag-and drop email builder allows users to create emails that look professional without requiring any design or coding skills. Users can choose from a variety of pre-made templates to quickly create an engaging message for their audience.

You can automate tasks using the advanced automation tools of this alternative. Set up automated email workflows that are based on triggers such as engagement and purchase behavior. You can segment your audience using specific criteria, and then use automation in order to target them with the best content.

GetResponse’s analytics and reporting features will allow you to track your open rates and click-throughs as well as other important metrics in order to optimize your message for better results.

GetResponse’s Best Bulk Email Service

• Automated workflows
• Spam checker
• Autoresponders
• Email list segmentation
• 24/7 customer support
• Integrates with popular Third-Party Apps

Pricing

GetResponse provides three subscriptions starting at $17/month for Email Marketing. You can get more by getting Marketing Automation for $56/month, or eCommerce Marketing for $110/month.

You can also get a free basic plan with 500 contacts and 2,5K emails per month.

5. Klaviyo

Pricing:Paid Plans Start at $20/month and Free Plan

Best for eCommerce Stores, SMBs and Enterprises

Unique feature: Behavioral tracking

Klaviyo offers robust email marketing features that will help you to succeed. This Drip replacement will provide you with a user friendly builder, customizable templates, email lists segmentation, automated workflows, analytics, and reporting.

Klaviyo allows you to leverage personalization in order to send the right message, at the right moment, to your customers. can be used to segment your email list by demographics, past purchases, and engagement. This will help you increase conversions.

You will have access to automated tools such as re-engagement messages, upsell/cross sell, and abandoned-cart messages. This ensures that your customers get the best offers. This feature can be used in conjunction with Klaviyo’s behavior tracking tool for monitoring product views and sales on your eCommerce site. You can then use the data for improved customer segmentation.

This marketing automation platform is compatible with various eCommerce platforms such as Shopify or WooCommerce. It allows you to automate your email marketing and streamline it.

Klaviyo’s Best Software Features

• Drag-and-drop Workflow Builder
• Responsive email newsletter templates
• Personalization feature
• Integration with eCommerce platforms, CRMs, etc.
• Customer profiles across channels

Pricing

The Email subscription starts at $20/month and the Email + SMS subscription is $45/month (1 250 SMS/MMS credits). Klaviyo One is designed for Enterprises with large email lists.

Klaviyo’s free plan also has very few features. It offers you only 250 subscribers, 500 email per month and 150 SMS/MMS credits.

6. Mailchimp

Pricing – Paid plans starting at $20/month and a limited free plan

Best for Small Business Owners, eCommerce, Agencies

Unique Feature: Powerful A/B Testing

Mailchimp is one of the best alternatives to Drip. This email marketing tool allows you to create your campaign or customize an existing template, manage your email list, and automate tasks.

Mailchimp’s marketing automation tool allows you to create adaptable journeys without any technical knowledge. Users can also take advantage of the new visual workflow designer, which allows them to choose from various triggers or actions in order to create the perfect sequence for customers.

This solution also comes with a powerful set of A/B testing tools that will optimize your content, increase conversions and revenues. Mailchimp Multivariate testing, an advanced version of split-testing, allows you to test more elements in order to find a winning formula.

This competitor, compared to Drip offers a landing-page builder that allows you to create dedicated pages for promotions and social media ads to run on Facebook and Instagram.

Best Drip Alternative Features

• Drag-and-drop email editor
• Customizable email templates
• Split A/B Testing
• Customer journeys
• Customer Relationship Management (CRM)

Pricing

Mailchimp has changed its pricing to $20/month, for 500 contacts or 6K emails sent. The Premium version is $334/month and includes 150K campaigns/month. The limited-free plan allows you to try out the basic features.

Mailchimp, a popular email-marketing software, can be more expensive and have a steeper price curve than alternatives. To explore other options, you can also look at our list of top Mailchimp alternative.

7. Sendinblue

Pricing: Paid plans starting at $25/month; free plan

Best for:SaaS Agencies, Startups and Enterprises

Unique Feature: Personalized SMS messages

Sendinblue is another email marketing tool that can help with campaign planning and strategy. This Drip alternative offers SMS and chat features to boost your cross-channel efforts.

Sendinblue, like other competitors in this list, has a drag and drop editor for creating simple or complex messages. It also offers a variety of pre-made templates to save time. The workflow builder uses the same logic and lets you create automated sequences based on your audience’s online behavior.

allows Shopify store owners the ability to add certain products to emails. This makes the experience for the customer more seamless, and leads the buyer directly to the store.

Sendinblue gives you the ability to send SMS messages that promote your offers or remind your customers. This tool will help you boost your marketing and create stronger relationships with your customers.

Sendinblue’s Best Email Service Features

• Drag-and-drop email creator
• Segmentation and personalization
• Email templates that are already designed
• Text messaging and chat options
• Email campaigns for transactional purposes

Pricing

Sendinblue pricing begins at $25/month for the Starter plan, and goes up to $65. Contact sales for a customized quote on the Enterprise plan.

You can test out the platform by signing up for the free trial plan, which gives you 300 emails per day.

8. Omnisend

Pricing: Paid Plans start at around $16/month. Free Plan

Best for: SMBs and eCommerce

Unique feature: Flexible segmentation

Omnisend can be used by businesses of any size, including eCommerce stores. This omnichannel Drip alternative will combine email and SMS to achieve better results and higher engagement.

Omnisend’s workflow builder allows you to easily create welcome messages, emails reminders campaigns for abandoned carts, order confirmations, and much more. Combining it with segmentation allows you to laser target specific groups and deliver the best content for promoting action.

Omnisend, as an omnichannel platform for marketing, will help you achieve better results with automated messages. Omnisend’s product recommendation feature can also be used to your advantage, as it allows you to target customers based on their browsing and purchasing history.

You can also connect it to eCommerce platforms such as Shopify or Woocommerce, which will create a seamless experience for your customers.

Omnisend Best Platform Features

• Automated workflow builder
• Email List Management
• Product Recommendations
• Reports and analytics in detail
• Push notifications and SMS

Pricing

Omnisend offers two plans with a simple price structure. Standard plans start at $16/month. The Pro plan offers email and SMS for $59/month.

Free plan includes 250 contacts, up to 500 emails/month and 60 SMS.

The Best Alternatives to Drip for You

Drip is a great solution for email marketing automation, but it’s more suitable for companies with sophisticated email marketing requirements and expertise.

Drip may be too complex for smaller businesses or users with simple email marketing needs. They could end up breaking the bank and not maximizing its potential.

You can try out the free trials or paid plans available to determine the best option for your business.

If you’re looking for an eCommerce-friendly Drip alternative that offers great functionality, delivery, and customer service, then you should try Moosend.

You can try out the features by registering for the 30-day free trial.

The post Email Marketing Automation Platform for Thriving Business : 8 Best Drip Alternatives [Free and Paid] first appeared on Email Marketing Automation Platform .

Author: Marilia Dimitriou