to use AI to create outstanding pages //
Artificial intelligence and machine learning has revolutionized MarTech over the past few years. These technologies have left marketers astonished, and a bit intimidated. It’s becoming more important than ever for marketers to be able to fully understand and use marketing-specific AI tools.
Instapage has just released the AI content generator. This new feature uses AI models to create page content. All Instapage customers can access this feature in the page builder. OpenAI is the foundation of the AI Content Generator. This API also serves as the basis for ChatGPT and DALL-E 2., as well other popular AI generators. OpenAI-based content generators are capable of creating written content that is almost identical to a human copywriter.
Marketers can use the AI Content Generator to:
- Faster content creation
- Scale page creation
- Breakthrough creative blocks
- Create experiments
Machine learning and AI can be used to help marketers increase their productivity and improve their marketing efforts. These tools cannot be used in isolation. To reach their full potential, they require thoughtful application and marketing expertise. To get the best value from AI content tools, there are some things that marketers should know.
This blog post will discuss the advantages and pitfalls of AI copywriting tools. We will also share best practices to integrate AI into your marketing workflow. These best practices apply to the AI Content Generator but they also work for any AI copywriting tool. Let’s get started.
Be specific
To create landing pages for the AI Content Generator, you will need to provide a few inputs. It requires:
- A unique piece of content such as a headline, paragraph or button text
- Your company name or product name
- A brief description of your product/service
- The intended audience for the content
The Quality of the Content Generator’s output depends on what input you provide. You must be specific in your product description to ensure you receive content variations that are compatible with your goals. You will get more variety and depth in your new content variants if you have a detailed product description.
Tip Add at least 8-10 words to the product description field for more details.
Relevance is key
Relevance is the key to a landing page’s strength. Relevance is the key to a landing page’s strength. Customers expect to click on an ad and see a landingpage that reflects their audience-specific values. Landing pages are essential when you have dozens of ads targeting different audiences or ad groups.
Marketers who wish to scale their advertising strategy should have the AI Content Generator. This feature analyzes your target audience and adjusts content based on it. You’ll see better results if you provide more information.
Tip: For more relevant content, include information about your audience’s industry, role and use case in Audience. Verify that the variation you have chosen is still relevant to what was written in the ad.
Get curious
Optimizing conversion rates requires that you experiment with landing page content. You want to get better results by using page content that is relevant to your audience. But creating new page variants can be time-consuming–unless you scale with AI.
The process is made faster by AI. To get faster results, combine the AI Content Generator and other Instapage features such as A/B testing and multivariate analysis.
Tip To update the headline, text or button of an existing page, copy it and use the AI Content Generator
Take care
Machine learning and artificial intelligence have made amazing strides over the last few years. AI copywriting will likely become even more persuasive. It is important to keep in mind that AI is not a substitute for marketing expertise.
You will likely encounter imperfect results as you use the AI Content Generator. Even imperfect copy can still prove useful, especially for those who suffer from writer’s block. AI may not be the perfect solution to every problem. However, with persistence and open minds, it can help marketers move quicker, work smarter and achieve better results.
Tip: Make sure to review all content variants before you publish them. This will ensure that they are consistent with your brand and keep them relevant to your page. Make sure that your new content matches the rest of your page.
AI Content helps you scale smarter
These best practices will help marketers confidently use AI content tools. We are excited to see the benefits for your team of AI in your workflow.
Do you have questions about the AI Content Generator For more information, visit our Help Centre or contact our Support team.
