- HoneyHat

Open a TikTok account

To use TikTok to build a brand, you must create a business account. These are the steps to follow:

Download TikTok, install it, and then open it on your smartphone.
Register now for an account Log in using your email address or phone number.
Enter a username. Click Edit Profile to add a bio and upload a profile picture. Finally, link your Instagram and YouTube accounts.
You have successfully created a TikTok Account. To access TikTok’s full range of features, however, you will need to be a Pro user. Click on the Me tab’s upper-right corner or the three dots icon span>
Tap Manage Account > Move to Business Account.
Choose between Business and Creator to choose your account type.
Select the category that best describes you venture/business.
Add your email address and website to complete the profile

That’s all. Now you are good to go. You can upgrade to TikTok’s business account to unlock many benefits such as real-time performance monitoring for organic content and ads, as well the ability to drive traffic to other websites.

Learn more about TikTok’s algorithm

The For You Page is the game-changer when it comes to TikTok’s algorithm. It’s a customized feed of videos that is tailored to the interests of each user and curated by the platform’s algorithm. It’s easy to go viral on TikTok because it’s the default homepage of most users, and also where they spend most their time. These are the top three factors that influence this algorithm.

Factors that affect the algorithm

The user’s location determines the initial exposure to their TikTok account
Audience interactions are a significant influence upon TikTok’s selection of videos to show
Use trending sounds and hashtags to increase discoverability

Factors which don’t affect the algorithm

Total Followers
Performance record of TikToks
The age of the videos (i.e. how long ago they were published).

TikTok and business marketing

There is no one right way to manage your TikTok account. There are some best practices and tips you can use to ensure you’re on track.

Do your research

Digging in is one of the best ways you can get a sense for the landscape. Begin by looking into your competitors and brands within your niche and industry. Go to their TikTok accounts to gather as much information as possible. You might be interested in:

What types of content are they posting
How often they post
How many Twitter followers they have
The engagement of users with their posts in terms comments, likes, and shares
These are the most popular posts
All creative, innovative, or successful strategies and ideas they bring to the table

Once you see what works, you will be one step closer in finding the best solution for you.

Set Smart Goals

You want to be viral and reach a million people as quickly as possible. It’s very rare to achieve this level of success overnight. Any marketing expert who claims it is possible will be lying. Setting clear, concrete goals that are easily measured and reached incrementally is the best way to approach marketing.

SMART: This is one of the most tried-and-true goals-setting exercises.

Specific: It’s not enough to say “I want success”–think about “I want my brand to be more visible” or “I wish to increase my TikTok users.”
Measurable: You can add numbers to the goal such as doubling your followers in six month or getting 1,000 new users to your website via TikTok within the next three months. You can track it through TikTok and your website analytics.
Attainable: One million followers won’t happen overnight, as we said. Your marketing budget will determine how achievable your goals are.
Relevant: Your goal should not be about gaining more views and likes. It must tie into your core business success. How will your goal help you improve your bottom line?
Time-bound: You’ll find deadlines in the “measurable” step. You can set deadlines so that you and your team are accountable for achieving those goals.

Post

To build trust with your brand, you’ll need to be visible in the feeds of TikTok users. You should develop videos and then post them frequently.

You should also consider the best time of day to post. You can access Analytics with a Pro account to see which times your target audience is most active.

Source

Create “behind-the scenes” content

TikTok is well-known for its casual and informal content. TikTok users are curious to learn more about the people behind the brand. You can show your TikTok friends who you really are and have some fun doing it.

Ecommerce businesses have the ability to do this by creating content that explains how you pack your orders, source or create your products, and the “meet our team” section.

Are you having trouble creating tons of content? You can share content created by other TikTok users. You can tap into your TikTok network by sharing user-generated content. You also get to shine, which can give users a boost and sometimes a stronger connection with your brand.

Shopify uses original and user-generated content to grow its social media presence, highlight diverse content creators and create a fun and engaging TikTok community.

TikTok content best practices

Are you looking to create great content that increases your audience’s reach and keeps them coming back? These are just a few of the many ways your content strategy can help you succeed.

Start strong

The first few seconds of your presentation are crucial. You don’t want to lose your viewers if you don’t pack a punch. Cult Beauty asks curiosity in this post: “Was your skin care products ever made from natural ingredients?” This will entice most skin care product users to stay.

Source

Keep it brief

Users should watch the entire video until the end. Shorter videos are better. You run the risk that they will lose interest and scroll past your videos if you make them too long. Ideal is to shoot for 30 seconds to 1 minute.

Cross-promote

You can make the most of your content by sharing it on other social media channels. You can, for example, post your TikTok video on Instagram, Facebook or YouTube as a story, reel, or YouTube Short. Be sure that your content is “simple” on all platforms. You know your users better than anyone, so you can get an idea of which posts they are most responsive to.

Get things done faster with the Shopify TikTok channel

Don’t be afraid to feel overwhelmed after reading the steps for using TikTok in business. The Shopify TikTok channel can make your life easier. You can now run campaigns and create videos from your smartphone. You can simplify your operations by adding the TikTok channel to your Shopify shop and managing everything from your desktop.

Use the in-profile shopping menu

TikTok allows you to add a shopping tab in your profile that allows viewers to view all of your products with just one swipe. Kylie Cosmetics, a Shopify store, uses the shopping tab to sell directly on TikTok.

Your captivating product reels will hook your audience and they won’t need to leave TikTok. They can purchase right away. Your TikTok profile acts as a one-stop shop for them. They’re more likely to purchase and return to TikTok again.

Track, optimize, and run campaigns

The sales channel has all the tools you need for scaling up sales. This integration covers everything, from easy Pixel installation to laser-focused audience targeting or campaign optimization.

Get success with TikTok

Although it might seem daunting, many businesses use TikTok for helping them reach their goals. Consistency is key: set smart goals, create a solid marketing strategy, post frequently, measure and improve your performance and track it all.

You’ll find your goals possible with patience, creativity, and time.

TikTok FAQ

What does TikTok’s business account look like?

You’re already familiar with personal TikTok accounts so you won’t have any trouble understanding a business account. These accounts let you create and share videos and interact with other users. The real value of a business account lies in the added resources it offers. A business account will give you access to powerful analytics tools, advertising features, as well as the ability to create your own business profile. You can also add a call to action button and create custom links that will direct users to your website or app.

What are some of the drawbacks to using TikTok in business?

TikTok is a little behind when it comes to marketing options. Companies can’t track customer analytics and take advantage of features such as influencer marketing, targeted ads and A/B testing.
There are very few advertising options. Sponsored posts are not as effective as other advertising methods and can be used by companies to advertise.
The platform lacks customer service tools. It is difficult for businesses to connect with their customers via live chat and customer feedback forms.
TikTok content creation can be tedious. Businesses need to create, modify, and track the performance of their videos.

How can I set TikTok up for my business?

Create a professional account : Include your company name, logo and a description of your work in your profile information
Create a content strategy Take time to determine what content you want and how often.
You can endorse your content by using relevant hashtags and linking to other accounts in the bio. TikTok’s advertising platform may also be a good option to boost your content.
Analyse your results. Look at the data to determine which type of content resonates with your target audience. To increase engagement and sales, you can post more of this content.

TikTok is a free service for businesses.

TikTok business is not a complimentary service. To access all its features, you will need to subscribe.

Shopify allows you to start selling online right away

Get a free trial

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Author: Adeel Qayum

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