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Benefits of having an Instagram business account

There are many reasons to open a Business account.

These tools allow you to do everything:

Directly to Followers

To reduce friction in your customer journey, you can use Instagram’s In-App Purchase function. The app allows users to browse and buy goods from their phones, thereby improving conversion rates and reducing friction.

Find out more about the audience

Instagram Insights show more than just your audience’s demographics. They also highlight their online habits and the content they like. These insights will allow you to create content campaigns and share posts that resonate well with your followers.

Run ad campaigns

An Instagram account is required to run ads on Instagram span style=”font weight: 400 ;”>. This account can be connected to your Facebook business page to expose your brand to new customers and followers through powerful targeting capabilities. You can also access ad analytics, which will allow you to see which campaigns are performing well and how many people click your call-to-action (CTA span>).

Types and styles of Instagram profiles

Instagram business accounts can be created in addition to the one above. Instagram allows you to create three types: , and .

Personal account. The majority of Instagram users have personal accounts.
Business account. This account is for brands that want to schedule posts, access ads, gain deep insight, and share hyperlinks.
Account for creators. A creator account is for content products and influencers that want Instagram Shop features.

Do you want to make a switch?

There’s two main ways to set up an Instagram account for a business:

Convert your personal profile to a business one.
Make a new one.

If your Instagram account is not yet active, you can create one by following the steps below.

However, if you already have an account, there are some things you should consider. Many businesses prefer to start fresh, unless they already have a loyal following that they wish to transfer to their branded account.

These are some things to consider:

Are you able to manage both accounts and post unique content, while engaging with your followers on each?
What is your brand picturespan type=”font-weight 400 ;”>?_ Are you the spokesperson for your brand?
Does your core purpose for your business be to entertain, engage and sell your products or services?
Are you looking to increase brand recognition by creating a separate business account that is easy to find?
Are you averse to sharing any private information? Make a new account if you do not want to keep any content private. Business accounts cannot have private content.

Kayla Itsines is a well-known fitness blogger and influencer Kayla Itsines has started a brand called Sweat which she prefers to keep apart from her personal brand.

She keeps them apart to preserve the brand image and brand awareness for both accounts.

How to set up an Instagram business account

It’s now time to decide which path you want to follow. These are the steps to follow for each of these two options we talked about in the previous section.

1. Transfer from a personal account

Click the “More” menu at the bottom of your screen to find Settings. It’s the “hamburger menu” that has three horizontally stacked lines. This looks like a hamburger. The first item on the list should be Settings.
Click the profile icon on the bottom left to find Settings for mobile. Next, click the hamburger menu at the top right. Settings should be the first thing on the list.

Go to settings and click on the blue link that reads “Switch To Professional Account.”

After clicking Settings, the desktop version of this link will appear at the bottom.
Mobile users will need to take an extra step. You can click Account in the first dropdown menu, and then “Switch To Professional Account” will appear at the bottom.

Then, you’ll be asked some questions:

You can be described as either a Creator, or a Business
Which category is best suited for your brand

2. Start a new account

Visit Instagram.com to download the app. You can sign up by clicking the “Sign up” button. Once you have filled in your details, you are good to go. It’s your personal account at this point. You’ll be able to switch the account in the same manner as you did in step 1.

These are some suggestions for account names, in case your still thinking:

Your website’s domain name should be used, including the.com or.org (or.co, etc.). At the end
Use a period (or underscore) between words like jeny.benny
Add a title to your name like mrsjennybenny
Add extra letters to the end or start, such as jennybennyxoxo
Add a identifier such as your location like jenybennyusa

Some things to remember when posting on your business account

Before you post, get to know your audience. To design campaigns that meet their needs and build a monetization strategy, audience research is essential.

Knowing your target market can help you focus your efforts, whether your goal is to make money through product sales, brand partnerships or affiliates.

Do you have any questions?

For whom am I writing?

Who are my core audiences?
What are their greatest pain points?
What can I do to ease my pain?
What kind of content would they like to see?

You can also search relevant hashtags to see what questions your audience is asking. You can create a solid persona for your customer by conducting audience surveys or analyzing competitor feeds in order to determine what content is most engaging.

What should I be posting?

What are your goals for Instagram marketing? Encourage word of mouth Selling a product How can you drive people to sign up for your list? Identify your goal and determine the type of content that will best meet it.

To get the best response, you could experiment with different feed posts, Reels and Stories as well as videos.

You can highlight customers using your product by posting Instagram Stories .

How can I make money?

Are you going to sell a product?

Instagram can be used by ecommerce businesses to help them sell more products. In-app purchases can be made possible by features like Instagram Shopping and shoppable posts.

Even if you don’t have a product, you can still make money with Instagram through brand partnerships, affiliate links and even running courses.

To get the best results, tie your monetization strategy with your content strategy.

Tips to set up your Instagram business for success

These are some tips to help you grow your Instagram account.

Use all featuresspan styling=”font-weight 400 ;”>, such as the ability to add your address, business type, and location without taking up any of your 150 characters. Instagram’s Collab feature can be used to create a giveaway or a collaboration with products.

Make your brand stand out with a profile picture. Use the colors, logos, and fonts that you have.

Source

Ensure consistency in your visual identity. Take into consideration the aesthetic aspects of what content you are posting.

Instagram – Grow your business

Instagram is one the most popular platforms for business owners. Instagram boasts high engagement rates and showcases any type of brand, from famous celebrities to Fortune 500 companies to mom and pop startups to indie influencers.

You can open up new opportunities for your brand and yourself by using the professional features of an account. Get started today with your Instagram marketing.

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Author: Adeel Qayum

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