- HoneyHat

2. Get an intuitive email marketing tool

A great email builder is essential to get you started in email marketing. Your messages will be created much faster and easier if your tool is user-friendly.

Moosend’s email editor uses drag and drop logic, and provides many elements to create the campaigns you want. To entice your audience, you can use images, countdown timesrs, GIFs and videos.

Create an email campaign for Valentine’s Day. You can either use one of the existing Valentine’s Day templates or start from scratch.

Let’s look at these options in more detail.

Create a Valentine’s Day email from scratch

A clear goal is key to creating the best campaign possible for your subscribers.

Do you want to increase your sales? Or show your love with a lovely V-day ecard? Once you have made your decision, you can go into the editor to choose the elements that you like.

Here’s a quick visual of all the elements needed to create an email newsletter design .

You can quickly create a newsletter for your audience using the information above.

Moosend’s web builder will provide you with an array of elements that can be used to create more advanced Valentine’s Day email campaigns such as countdown timesrs and more.

You can request visuals that you want for your brand from a graphic designer and have them added as images. To direct your visitors to your product, or landing page, make sure you include your URL link.

Use the editor

How to choose a Valentine’s Day email template

Finding time-saving ways to make your Valentine’s Day more efficient is one of our top Valentine’s Day tips.

You can save time by choosing one of the Valentine’s Day templates that you like and then customize it to fit your brand.

For example, Moosend’s templates library contains beautiful pre-made designs that you can use to build your email campaign.

One of our templates is available below. Click the button below to view one of our templates.

Customize Template

To send your personalized email to your audience , sign up for a Moosend Account to see all that we have to offer. The $9/month plan includes unlimited emails, forms, landing pages, and workflows.

3. Select Your Holiday Campaigns

We mentioned in the previous section that you must set goals before creating a campaign to reach your audience. Think about what your customers want on Valentine’s Day. Email campaigns that are most successful for Valentine’s Day offer incredible discounts and coupons .

However, gifting your customers gift cards or a V-day card will increase engagement and loyalty.

Below are three examples of email that will inspire you. Let’s take a look at them.

Valentine’s Day Email Campaign Example

Subject line HTML4_ HTML5_ HTML6_ HTML7_ HTML8_ HTML9_ HTML7_ HTML5_ Last-minute Valentine’s Day gift alert

Why it works This Valentine’s Day email marketing campaign from Kate Spade shows how to promote your sale with a beautiful email design.

The brand uses concise copy, actionable language and chic colors to make sure that the recipient clicks the CTA. The beautiful design, which features a simple background and colorful hearts, is ideal for Valentine’s Day.

CTAs offer potential customers two options. There is a button to “Shop Now” for those who wish to take advantage of the special offer, and one that allows you to “Send an email gift card” to last-minute customers.

This is an effective and simple promo email marketing campaign that will boost Valentine’s Day sales.

Valentine’s Day Gift Guide Example

Subject line The latest gift guide is now available.

Why it works These Valentine’s Day email campaigns allow you to engage your audience weeks or days in advance. They will not only inspire your customers, but will also enable them to buy their V-day gifts earlier.

You can create beautiful email campaigns to become your customers’ digital cupid, just like Rothy’s. Add valuable copy highlighting what clicking on the CTA means, add gift ideas and help your email subscribers find the perfect Valentine’s Day present for their loved ones.

You can also use your email footer for adding links to your social media accounts. You will be able to increase cross-promotion and better engage your audience.

V-Day Love Letter Email Example

Subject line Happy Valentine’s Day!

Why it works If you’d like to send a personalized Valentine’s email campaign to your loyal customers, you could send them a beautiful thank you email.

You can use the letter format, just like Biko to make your message personal and unique. The brand addresses certain points in the copy and then offers subscribers great solutions through Valentine’s Faves.

Biko adds a reminder for their Self-love giveaway to engage more people and increase participation. Lastly, the brand adds another section with some of the benefits of purchasing from it, such as the free shipping, environmentally-friendly packaging, a lifetime warranty, and a contact option.

4. Make a Valentine’s Day subject line that is intriguing

Let’s suppose you have created a gorgeous Valentine’s Day email with all the right elements. To ensure your customers open the email, add a compelling subject line before you send it.

Be sure to consider your open rate before you create one . Low open rates will lead to low conversion and engagement rates.

These marketing tips will help you ensure your Valentine’s Day subject lines are effective.

In one line, show the benefits of opening an email
Your subject line should be between 20-40 characters
Emojis can make your inbox stand out.
You can add urgency to your sentences with specific words like “limited, last chance”, etc.

Here are some fantastic subject lines to use before and after your big day.

John, display your Valentine’s Day
Loving Gifts for Him & Her
Our Valentine’s Day Gift to You
Last day for day 8 gift!
25% Discount on V-Day Collection (Last Chance)
50% Off FN EVERYTHING EXTENDED

You can find more examples in our Valentine’s Day email subject lines.

You can also use a subject line tester such Refine, to see how your creations perform and to make adjustments to increase your open rates.

5. Craft Value CTAS

You must pay attention to what your calls to action are.

Keep your copy brief to avoid long buttons. Action verbs such as “get it now”, “claim your discount”, and “shop now” will create a sense of urgency that will encourage recipients to click.

Once you have written your copy, pick the appropriate colors for your button. Your CTA should not blend in with the background. Use bold colors to match the holiday (e.g., bright red or pink) in your email design.

Peloton has a Valentine’s Day email marketing example where he uses a red CTA button. It is difficult to miss. It matches both the headline and visual, making it a balanced and pleasing result.

6. Marketing Automation

Marketing automation can be a powerful tool that any eCommerce company can use to simplify their work.

You can create a sequence to drip content to your subscribers prior, during, and following Valentine’s Day.

You can also create sequences that are triggered by specific actions. To increase your sales, you could target customers who make purchases.

Moosend allows you to create simple or complex sequences based upon customer actions. This will help improve customer service.

7. A/B testing can optimize your strategy

Last but not the least, optimize your Valentine’s Day email messages. This is one of our top email marketing tips.

You will not only discover the interests of your audience, but you can also target them with content that will convert.

Your email marketing platform can be used to run an A/B testing. To see how your subscribers respond to your emails, you can send different versions of your initial email campaign to different segments of your list.

These are just a few of the things that you can try:

Email copy (short vs. long)
CTA buttons (copy color placement)
Color schemes
Subject lines
Graphic elements and visuals

You can also use data from last year to compare it with your new findings to , see how engagement changed, and make any necessary adjustments for improved results.

Becoming the Cupid of Your Customers

Valentine’s Day, alongside Christmas, Black Friday and Cyber Monday, is one of the most important sales holidays.

Create beautiful email marketing campaigns that clearly highlight the benefits to your target audience. Make sure to include the right subject lines, visuals, and images to grab your subscribers’ attention and convert them to loyal customers.

You can, among other things, create landing pages and emails, send transactional email, personalize and segment your emails lists, and even create forms.

What are you waiting? Get your arrows ready! Valentine’s Day is just around the corner!

The post Valentine’s Day email marketing: 7 strategies for 2023 was originally published on Email Automation Platform for Thriving Business.

Author: Marilia Dimitriou

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1. Sign up for Valentine’s Day