You Need To Know About TikTok Advertising
TikTok is the social network that’s all the rage. Although the platform was founded in 2016, it has gained a lot of popularity outside of the Gen Z community over the past few years. B2B and B2C marketers are now creating new advertising strategies to use the social platform.
This article will provide an overview of TikTok advertising, and show you how to create TikTok advertisements using the TikTok adverts manager.
What is TikTok advertising?
TikTok advertising allows advertisers to use unique formats and targeting options that allow them to reach one of the largest social media audiences.
Hootsuite states that TikTok has the largest audience in the United States, with 122,768,500 users. Even more fascinating is the fact that TikTok ads can be seen in countries other than North America. This includes the Middle East, Asia and the Middle East.
How does TikTok advertise work?
Ads and sponsored content can appear on Facebook and Instagram between organic and user-generated content (UGC).
Here’s an example of a TikTok advertisement for E.L.F cosmetics
Viewers are given the option to click on sponsored videos or TikTok ads to find out more, and they will be taken to a landing site.
TikTok curates highly-curated content based upon user interests. The platform’s advanced machine learning has made targeting very simple thanks to its sophisticated machine learning. TikTok videos can be created in a matter of seconds to as long as 60 seconds. Some users have the option to make videos up to three minutes.
How many advertisers use TikTok to promote their brands when there is so much user-generated content available? 25% of respondents to our 2021 Digital Advertising Trends Survey said that they started using TikTok in the past year. TikTok was cited by 116 marketers as the “next big thing” in digital advertising.
How do you advertise on TikTok then?
How do I set up my TikTok Ads Manager account?
This is the complete guideline for creating your TikTok ads using the TikTok Ads Manager.
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- Registering on the TikTok ads Manager.
- Select your billing country/region and then choose whether the account is for a company or an individual.
- When prompted, enter your basic information such as your password and email address. Enter the verification code TikTok sent to your email address or phone.
- Click “Sign up” to confirm that you have read and agreed to these terms.
After your brand approval, you can log in to your dashboard to complete the initial account setup.
It’s important to create compelling landing pages and targeted ads after creating an account. It is easy to scroll by an ad on the platform. You want to grab viewers’ attention as soon as possible.
You can choose from a variety of TikTok ads:
You can choose from a variety of TikTok ads:
Infeed videos. These videos are organically displayed on a user’s “For You Page”, or FYP. This is the stream or feed of content that users see.
Brand Takeover. These ads appear when the user opens an app.
Challenges. These ads, also known as hashtag challenges, invite users to interact and create relevant content for your brand.
Branded AR content. Brand AR is represented by stickers and other components that users can incorporate into their videos.
Sponsored ads. These collaborations with influencers and users expose your brand’s brand to new audiences through putting it in front of their followers. This helps build trust in your brand as influencers’ followers are more likely than to trust a brand that they don’t know.
TikTok: How do you use it?
Once you are familiar with the different ad types it is time to create personalized ads. While this list isn’t exhaustive, here are some best practices:
Keep up to date with the latest trends in TikTok.
Choose a niche. TikTok is full of users so you want your ads as specific and unique as possible. You should also segment your audience and create customized content for each one, as with other marketing best practices.
To start a trend, you can either use trending hashtags or make your own. Although they aren’t directly related with the content of users’ videos, hashtags can be used to promote content to a wider audience. These hashtags are: #viral and #trending.
Use hashtags. You have the option to use trending hashtags, or to create your own hashtag to help start a trend. Encourage others to join in. Although they aren’t directly related with the content of users’ videos, hashtags can be used to reach a wider audience. These hashtags are: #viral and #trending.
After you have started posting, make sure to keep track of your analytics so that you can see which content and hashtags are most popular with your audience. If you are an adventurous brand, you might consider creating your own hashtag. It could become viral if it is well-crafted.
TikTok Advertising: How to Get the Most Out of It
TikTok does most of the heavy lifting in getting your ads in front of the right people. They have an advanced machine learning system. However, there are still ways you can increase your return on investment (ROI), and return on advertising spend (ROAS).
How much do TikTok ads cost?
You might be asking yourself: How do I maximize my advertising budget? How does TikTok compare with other platforms?
Your budget will be limited by the ad type that you choose. Your budget will also be affected by your ad objectives, audience, bidding methods, industry, and other factors. TikTok ads, which are still relatively new, means that TikTok is able to charge a premium rate because it knows that advertisers won’t abandon TikTok in order to compete with them for prime Facebook/Instagram advertising spaces.
Remember that the type and price of the ad will affect the cost. Small businesses can still win big if they have a strategy and personal content. TikTok, on the other hand, requires that you have a minimum budget of $500 to launch a campaign. Facebook allows for campaigns starting at $1.
TikTok does not use cost per click to determine a campaign budget. This is a significant distinction, as TikTok differs from Google and Facebook. Instead, it uses cost per thousand (CPM) which is the cost per 1000 views. Prices start at $10 per CPM so it’s possible to keep costs low.
TikTok’s main attraction is making a big impact and ideally going viral through organic or paid content. To be featured on TikTok’s Discovery banner, a Branded Hashtag Challenge could cost up to $150,000.
TikTok is clearly more expensive than platforms like Google and Facebook. It’s also more difficult to calculate CPC (a fundamental measurement for many marketers). TikTok is a great platform to decide whether you want to advertise.
- Establish clear goals
- Define your audience to this platform
- Budget is important.
- Be sure to pay close attention hashtags and videos that are trending
- Make sure to update your content regularly.
Personalizing your TikTok advertising journey
TikTok is known as a short-form, authentic, and engaging platform. Your ads must connect with your target audience in a matter of seconds. However, your personalization strategy should not stop at the ad. It must go to the landing page. You will lose your audience if you don’t have an obvious, consistent narrative.
After you have mastered the basics of TikTok’s interface, it is time to optimize the landing page experience. This is best done by optimizing landing pages. Instapage can help.
Learn how the #1 landing-page platform for marketers can help increase conversions and decrease your cost-per click for TikTok, as well as your overall advertising costs. Get a Instapage demo now
