Emma by Marigold is an all-in-one email marketing solution with ample functionality for marketing teams. Despite its decent offering, user reviews show that there are areas that need improvement to solve customers’ pain points.
Today we’ll look at the top Emma by Marigold alternatives based on the criteria of features, ease of use, affordability, and support to help you make an educated decision.
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How We Selected The Following Tools
All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.
We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.
Best Emma Competitors: Comparison Table
Emma by Marigold is a popular service among agencies and large teams. It offers a drag-and-drop email builder, automation options, list management tools to segment your audience, and real-time analytics to monitor your performance.
Despite the wealth of features, according to its users, Emma needs to improve in a few areas:
- Email builder is rather inflexible and difficult to use
- Newsletter templates are hard to customize
- There is no free tier
- The service has only annual contracts (customers may be afraid to commit)
- There is no transparent pricing after 10K contacts
So here are your best alternative options.
| Price/Month | Free Plan/Trial | Best Feature | Ratings | |
| Emma by Marigold | $99/month | No (demo available) | Marketing calendar |  |
| Moosend | $9/month | Yes (30-day free trial) | Easy-to-implement marketing automation |  |
| Constant Contact | $12/month | Yes (60-day trial) | Event management tools | |
| MailerLite | $10/month | Yes | Sell digital products | |
| Mailchimp | $20/month | Yes (limited) | Creative Assistant | |
| Campaign Monitor | $11/month | Yes (very limited) | Time zone sending | |
| HubSpot | $20/month | Yes | Built-in CRM | |
| GetResponse | $19/month | Yes | Spam testing tool | |
| Salesforce Marketing Cloud | $1,250/month | No (demo available) | Journey Builder for personalized customer journeys at scale | |
Now let’s look at these email marketing services in more detail.
1. Moosend
Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here)
Best feature: Easy-to-implement marketing automation
Moosend is among the best Emma by Marigold alternatives due to the powerful features it offers at an affordable price. One of the main differentiating features from Emma is the modern user interface and the intuitive drag-and-drop email editor. Moosend’s editor offers various content blocks, both simple and advanced, including videos, countdown timers, and product blocks for eCommerce. This allows marketers to craft engaging email campaigns without the need for third-party tools.
Compared to Emma, Moosend has a minimal learning curve, and navigating the platform will be a piece of cake even for beginners. There are also 90+ designer-made newsletter templates available to customize and craft a campaign in minutes. However, Moosend’s “true” power lies in its automation options. The platform boasts easy-to-implement automation and a visual workflow editor that helps you build a custom journey through multiple triggers, actions, and conditions. For common automated journeys, Moosend offers pre-made automation recipes for various purposes like cart abandonment, welcoming new subscribers, loyalty sequences, and more.
Besides the above capabilities, Moosend offers list management tools to deliver hyper-targeted marketing campaigns. You can have multiple email lists (unlike other alternatives) as well as segments based on criteria like products purchased, actions taken, subscribed to a list, etc. On top of that, you get a flexible tagging system that helps you neatly sort subscribers. You can also set up automation flows to clean your email lists from inactive subscribers.
With Moosend, signup forms and landing pages are included in your plan at half the price Emma asks. Another notable feature of the platform is its A/B testing options, letting you experiment with different variations of both your subject lines and email content. Last but not least, Moosend has 24/7 live chat support so you’re always covered in case problems arise.
Moosend Features
- Unlimited email sending
- User-friendly drag-and-drop email builder
- Multi-step marketing automation
- Audience management tools
- Signup forms and landing pages
- Real-time reporting and analytics
- Integrations with eCommerce platforms, CRM, lead generation tools, and more
Pricing
Moosend’s pricing starts at $9/month for up to 500 subscribers and unlimited email campaigns. You get access to all the features of the platform including the visual automation builder, custom reports, and transactional emails.
If you want to try the tool, you can sign up for a free account and see why it’s a great alternative to Emma by Marigold.
2. Constant Contact
Pricing: Paid plans start at $12/month, 60-day free trial
Best feature: Event management tools
Constant Contact is the second Emma by Marigold alternative service on our list. This service will be an ideal solution for marketers wanting a simple tool for email marketing with the ability to handle their social media, SMS and event marketing needs. The email builder is easy to use and offers many layouts and blocks (e.g., buttons, polls, and RSVP for events.) There’s also an email template library with more than 200 designs, even though not all of them seem professionally designed.
Regarding marketing automation, Constant Contact can help you set up autoresponders with ease. There are templates for both email and SMS, but you cannot create one automation for both channels. What’s not ideal is that if you need to create a custom automation path, you’ll have to purchase the most expensive plan. To increase open rates, there’s an option to resend your campaigns to people who didn’t open the first time.
Constant Contact also features contact segmentation. You can create customized groups based on contact details, tags, email activity, eCommerce activity, and more. You can then deliver personalized content that resonates with them through the various personalization options and dynamic content.
The standout feature of the platform, though, is its event management tool. With it, marketers can promote their events, collect registrations, and track their performance. You can even collect payments and add promo codes during the registration process.
Constant Contact Features
- Drag-and-drop email designer
- Automation path templates
- Marketing CRM
- Event management, polls, and surveys
- Social marketing (posting and reporting)
- SEO recommendations
Pricing
Constant Contact’s paid plans start at $12/month for up to 500 contacts. Your monthly send limit is 10x your contact allowance. The more expensive plans of the platform offer more advanced functionality and increase your send limit.
In case you want to test the platform, Constant Contact has a 60-day free trial available.
Read our Constant Contact review
3. MailerLite
Pricing: Paid plans start at $10/month, free plan
Best feature: Sell digital products
MailerLite is an affordable email marketing platform and a worthy Emma by Marigold alternative solution. The platform offers an intuitive drag-and-drop email builder that’s fast and allows easy customization of your campaigns. There’s also an AI writing assistant that boosts creativity and helps you improve your messaging.
With MailerLite you can build automated email workflows to put your business and sales on autopilot. You can send triggered emails for various subscriber behaviors such as when they click on a link, join a group, complete a form, or when a custom field is updated. Users of the top-tier plan enjoy multi-trigger automation for enhanced targeting.
Another notable functionality of MailerLite is its multivariate testing. This allows you to test 8 variations of a campaign, with multiple variables including subject lines, sender names, content, and send times. Additionally, MailerLite allows you to sell digital products and set up paid newsletter subscriptions. This happens through the integration with Stripe.
Finally, the platform has a website and blog builder that can come in handy if you’re just starting out. You also get an unsubscribe page builder to create a unique page and get valuable feedback from your subscribers.
MailerLite Features
- Modern and intuitive user interface
- Marketing automation
- Signup forms and landing pages
- Website builder
- AI writing assistant & smart sending
Pricing
Paid plans of MailerLite start at $10/month, giving you among others unlimited monthly emails, 3 users, and 24/7 email support for up to 500 contacts.
The platform has a free plan available that allows you to send 12,000 monthly emails to 1,000 contacts. Support is included for 30 days.
4. Mailchimp
Pricing: Paid plans start at $20/month, limited free plan
Best feature: Creative Assistant
Mailchimp is a well-known email marketing service that’s considered a top player in the email marketing industry. The platform has a modernized drag-and-drop email creator with beautiful newsletter templates and useful functionality. One of the best features is the Creative Assistant, which is a tool that “grabs” all the visuals and logos on your site and lets you use them in your email campaigns.
Unlike other Mailchimp alternatives, the platform can pinpoint the best time to send an email by detecting patterns in your open rates, simplifying the whole process. What’s more, Mailchimp is famous for its automation. You can create custom multi-step automation workflows or select one of the pre-made customer journeys for simpler automated flows. The platform’s Customer Journey Builder provides a visual representation of how your automation works step-by-step.
What could be better in Mailchimp is list management. Unfortunately, your email lists (called Audiences) are siloed. This means that each list is like a separate entity, so even if the same subscriber appears on multiple lists, you still pay for as many times as the subscriber appears.
Nevertheless, Mailchimp includes a built-in marketing CRM and social posting for your social media management efforts. To track your email performance, you get a rich Audience Statistics dashboard where you can see all important metrics in a clear and actionable way. Finally, you get more than 300 integrations with popular apps and services to streamline your processes.
Mailchimp Features
- Intuitive builder with Creative Assistant
- Multi-step automation workflows
- Customizable forms and landing pages
- A/B testing
- Cross-device email testing
- Transactional emails (additional cost)
Pricing
Mailchimp’s pricing starts at $20/month, providing powerful functionality including personalization, optimization tools, and enhanced automations.
The company also offers a free plan, that’s been heavily restricted lately. With it, you can send 1,000 monthly emails to 500 contacts. Support is offered only for the first 30 days.
5. Campaign Monitor
Pricing: Paid plans start at $9/month, free trial (purely testing)
Best feature: Time zone sending
Campaign Monitor is another email marketing tool in the Marigold “family” of brands. The software is known for the beautiful email newsletter templates that it offers. The email builder is user-friendly and modern, making campaign creation fun as well as effortless.
If you dread marketing automation, Campaign Monitor has your back. You can automate email journeys through the visual journey designer, offering straightforward triggers and rules. You don’t need to be a pro to craft sequences that make sense for your business.
Campaign Monitor can also help you manage and grow your email lists. You can build segments based on custom data your contacts share with you and even let users take control of their data via a preference center.
What you’ll love about Campaign Monitor is the fact that you can have unlimited team members so your entire team can collaborate while creating campaigns. This is particularly valuable for agencies.
Campaign Monitor Features
- User-friendly editor with visually-appealing templates
- Personalized customer journeys
- Segmentation tools
- Real-time reporting and analytics dashboard
- SMS marketing
- Integration with CMS, CRM, eCommerce, social media and more
Pricing
Paid plans of Campaign Monitor start at $9/month providing all the core email marketing features for up to 500 contents and 2,500 monthly email sends.
While there’s no free plan, there is a free trial of the service which allows users to send a campaign to 5 subscribers. After that, you’ll need to pick a paid plan.
6. HubSpot
Pricing: Paid plans start at $20/month, free plan
Best feature: Built-in CRM
HubSpot offers a more robust approach to email marketing since it has a range of tools to power up your business. The main selling point of the platform is its CRM system, allowing you to store as many contacts as you want.
The platform’s email designer stands out for its simplicity and responsiveness. Beginners and professionals alike will be able to craft eye-catching email campaigns that drive clicks and conversions. You get a wide range of personalization options with rules and if/then/else logic that helps you deliver dynamic content to every subscriber.
Apart from these, HubSpot equips you with an online form builder, landing pages, and live chat. These tools allow you to form a well-structured marketing strategy and increase your team’s efficiency.
The platform has also powerful automation options. You can set up sophisticated journeys with ease and follow your website visitors with tailored messages based on their behavior.
HubSpot Features
- Drag-and-drop editor and template builder
- Advanced marketing automation
- A/B testing
- Time zone sending
- Lead generation tools
- Library of integrations, including WooCommerce, WordPress, Shopify, etc.
Pricing
The pricing of this Emma by Marigold alternative starts at $20/month, including 1,000 marketing contacts, forms, landing pages, and live chat. For the full feature pack, you have to purchase a more expensive plan.
The platform comes with a limited set of free tools to start your email marketing journey and acquire new leads.
7. GetResponse
Pricing: Paid plans start at $19/month, free plan
Best feature: Spam testing tool
GetResponse is a user-friendly email marketing platform offering ample functionality for both email and SMS. The overall user experience with the platform will be great since the drag-and-drop editor and other tools work as intended and don’t require advanced knowledge.
Apart from the opportunity to create stunning email newsletters, GetResponse has various automation options to put your marketing on autopilot. You can create automation events based on users’ behavior and use filters for more precise targeting of your audience.
To boost lead generation, GetResponse equips you with landing pages. The landing page creator is easy to use and you can craft SEO-optimized pages for your small business. You also get customizable signup forms that you can embed on your website.
But that’s not all to GetResponse. The platform has multiple channels to communicate with your audience including SMS and web push notifications. You also get ready-made conversion funnels to sell your products, recover abandoned orders and convert customers. All in all, GetResponse is a feature-packed solution that can cover both small and larger businesses.
GetResponse Features
- Customizable web forms
- Website and landing page builder
- Email and landing page A/B testing
- SMS & Web push notifications
- Conversion funnels
Pricing
Paid plans of GetResponse start at $19/month, giving you unlimited monthly sends, email marketing and list building tools. For advanced marketing automation or eCommerce functionality, you’ll need a more expensive plan.
GetResponse offers both a 30-day free trial with all the premium features available and a free plan, which allows up to 500 contacts and 2,500 monthly email newsletters.
8. Salesforce Marketing Cloud
Pricing: Paid plans start at $1,250/month, demo available
Best feature: Journey Builder for personalized customer journeys at scale
Salesforce Marketing Cloud is another alternative option to Emma by Marigold. While not as affordable as the previous email marketing software in our list, this product can help larger organizations build lasting relationships that drive business growth.
The platform offers advanced personalization tools allowing you to pair customer profiles with machine learning algorithms to automatically show tailored content to each individual. What’s more, you can use automation to build customer journeys across multiple channels including email, mobile, advertising, and your website.
Another key feature for large businesses is the Content Builder. It allows you to manage all your assets and content in one place. This is done through the advanced search and tagging capabilities of the platform.
Salesforce Marketing Cloud Features
- Cloud-based marketing platform
- Personalized customer journeys
- Synced customer data across marketing, sales, and service interactions
- Rich reporting and predictive analytics
Pricing
Salesforce Marketing Cloud has a more complex pricing structure. Regardless, paid plans start at $1,250 offering email marketing, content creation and robust analytics.
Check Salesforce Marketing Cloud
Additional Resources
Looking for more information? Here are a few articles to help you choose the best email marketing service for your business:
The Best Emma by Marigold Alternatives You Need
While Emma by Marigold is decent email marketing and marketing automation software trusted by many businesses, there are other alternative solutions offering equal functionality at a significantly lower cost. What’s more, these services are beginner-friendly so they have a minimal learning curve and users can get the most out of them almost straight away.
If you need a powerful tool that matches Emma’s functionality but makes your team’s life much simpler, feel free to create a Moosend account and test what the platform can do for your business.
The post 8 Emma by Marigold Alternatives For 2024 appeared first on Email Marketing Automation Platform for Thriving Businesses.
