12 CRM Email Marketing Software Solutions (2019)

Email marketing campaigns are a challenge for many business owners, marketers, and digital experts.

There are email marketing programs that can help streamline processes, facilitate data-driven decisions, and improve results.

We will be looking at some of the most popular platforms such as Moosend HubSpot ActiveCampaign Brevo and more.

Disclaimer The following information is accurate as at January 15, 2024.

We Select The Following Tools

Our team has tested all the tools on this list to give an honest description of their features and capabilities.

Our software selection methodology is explained in detail on a class=”c-link” data-sk=”tooltip_parent” data-stringify link=”https://moosend.com/blog/softwareselectionmethodology/” data wpel link=”internal”. Moosend’s Blog has more information on our software selection process.

Comparison Table of the Best CRM Email Marketing Software (With Features and Pricing)

This article will cover the various CRM email marketing tools.

You can learn more about these features, functionality, and pricing options further down.

Let’s now focus on the use cases that each tool excels at.

Best email marketing software with CRM features by use case

While many of these CRM email marketing tools share features and capabilities, some tend to be more effective in specific areas.

Here is a quick breakdown of their use cases:

• HubSpot CMS — Best CRM for managing leads.
• Moosend is the best affordable email marketing solution for small businesses, marketing departments, and enterprises.
• ZohoCRM — Ideal for medium-sized business
• ActiveCampaign – Best for teams who want advanced analytics and reporting features
• Brevo – Best for email and SMS campaigns.
• Salesforce — Ideal for large teams that require robust analytics capabilities.
• Pipedrive – Best for smaller and mid-sized sales teams looking for a CRM that is focused on sales.
• Insightly – Best for teams who want to optimize emails using A/B testing.
• Keap – Best for companies looking to automate email marketing.
• Copper – Best for small business that uses Google Workspace
• EngageBay – Best for lead nurturing, manual task automation and task automation.
• Nutshell — Best for small business that wants personalized email drip campaigns

It’s now time to dive deeper into each of these software options.

1. HubSpot CRM

Pricing: Paid plans starting at $20/month; free plan

The best feature: Email Health Reporting

Overall Rating: 4.45/5

HubSpot includes many marketing tools that complement it.

HubSpot combines email with marketing automation for clear insight into your marketing efforts. HubSpot offers a wide range of optimization tools that complement its drag-and drop email editor and easily customizable templates.

You can send personalized emails to specific segments of contacts or you can publish content on your site and update email subscribers. You can track the customer experience through their entire journey.

You can create email campaigns that are tailored to the individual needs of each contact based on CRM data. It also incorporates if/then logic into its automated emails. This means that each recipient of your email receives a customized message based on the direct interaction they have had with your brand.

HubSpot CRM has an A/B testing tool embedded and offers a gallery with customizable templates based on goals. You can send personalized bulk emails based list segmentation, lifecycle stage and other relevant data.

You can send test emails to preview different formats and it is equipped with quality assurance mechanisms in the app.

This CRM emailing software can be used by both marketing and sales departments to manage email campaigns, contacts, reports, and more.

HubSpot CRM Features

• A/B Testing
• Email templates with customizable goals
• Sending bulk personalized emails
• App quality assurance mechanisms: sending test emails, previewing formats and more.
• Dashboard for data analytics and reporting
• Contact Deal and Task Management
• Email engagement and tracking notifications

Hubspot CRM pricing

You can choose between several price plans depending on your requirements.

This plan also comes with a number of free email marketing features, such as ad management and reply tracking. It also has a CRM. This plan allows you to send up 2,000 emails in a calendar month.

Upgrade to Starter ($20/month), to Professional ($890/month), to Enterprise ($3,600/month) for more robust features.

2. Moosend

Pricing: Paid plans starting at $9/month with a 30-day free trial.

Best feature: Drag-and-drop newsletter editor

Overall Rating:4.7/5

Moosend provides a comprehensive marketing automation tool and email marketing solution. It allows businesses of any size to create, send and analyze email campaigns.

Platform includes advanced features that streamline email marketing with minimal learning curve. Moosend, although not a CRM, includes tools such as audience management, lead score, and user onboarding. It also integrates with other CRM platforms such as HubSpot CRM, Microsoft Dynamics CRM and Pipedrive.

Platform includes an easy-to-use drag and drop email editor, as well as a seamless interface. It is easy to create email newsletters that look professional in just a few minutes.

Choose from more than 80 email templates that you can use as-is or modify to your liking.

Test and preview your emails on different digital devices so that they are perfect when they reach your contacts.

It also makes Email Marketing Automation easy with a variety of features. We can use email list segmentation or expressions, multiple triggers and recurring emails.

Moosend’s spam and delivery testing feature has helped it achieve a sender reputation of 98%. The platform also includes powerful analytics tools that can help you optimize your marketing strategies and campaigns.

Moosend features

• Drag-and-drop email editor
• Email list segmentation tools
• Email marketing automation features
• Pre-built customer journeys
• 
  Subscription forms
  
• Real-time analytics for tracking click-through rates, metrics and more
• Third-party Integrations With Popular Marketing Apps and CRMs
• Chat and email 24/7 support for customers

Watch the Portal to CRM webinar to learn how Moosend connects you with your audience.

Moosend Pricing

There are two plans that start at $9 per user, per month.

The paid plan includes more advanced features such as automation workflows and landing pages, transactional email, audience discovery and an account manager.

You can also choose a 30-day free trial with unlimited emails and up to 1,000 subscribers.

Test it for free!

3. Zoho CRM

Pricing: Paid plans starting at $20/user/month with a 15-day free trial

Email template: Best feature of HTML0

Overall Rating:4/5

ZohoCR has lead management, workflow and sales automation features. Its automation features help move customers along the sales funnel.

Zoho can be used at the top of your sales funnel to score and capture new leads. You can then set up lead nurturing emails to track the progress of your customers at each stage.

With its analytics, you can easily keep track of the leads that are engaging with your marketing and sales processes and optimize them.

Each sales rep receives their own analytics, allowing them to identify and monitor any areas for improvement. Drag-and-drop functionality allows you to create a variety of email templates so that your sales reps do not have to re-create the same emails.

Bulk email campaigns can be included, but only if you integrate the CRM with Zoho Campaigns. You can also access Zoho’s AI-powered Assistant. It allows you to gather data about your customers, such as the open rate of emails, calls answered, and visits to websites. The intelligent assistant will then suggest the best time to contact these leads.

This tool is compatible with many third-party applications, such as Slack (Slack), Dropbox, Zendesk (Zendosk), Zoom, GoTo Meeting (GoTo Meeting), Trello, Mailchimp and QuickBooks.

Zoho CRM features

• Email Templates
• Drag-and-drop editor
• Email sentiment analysis
• Reporting and analytics features that are robust
• Email segmentation
• Auto-responders
• Bulk Email Campaign Capabilities

Zoho CRM pricing

The CRM tool offers four different pricing plans, starting at $20 per month per user.

Each plan offers a 15-day trial to allow you to try out different features and functionality.

4. ActiveCampaign

Pricing: Paid Plans Start at $29/month with a 14-day Free Trial

Best feature Automated Email Marketing Workflows

Overall Rating: 4.55/5

ActiveCampaign offers enhanced CRM capabilities.

The software is designed to put marketing automation first, with a focus on building email newsletters and automating email sequences.

ActiveCampaign comes with an email editor that allows for a wide range of customizations. You have a lot of customization options, even if it’s not the easiest to use. It also comes with a large template library and excellent email list segmentation tools. The platform can be used to A/B-test your newsletters, and other email offerings.

The visual builder allows you to create behavior-triggered emails, such as post-purchase follow ups or abandoned-cart notifications. ActiveCampaign has a lead scoring feature that lets you score your contacts according to their email interactions and website visits. It is ideal for drip campaigns and lead nurturing.

With this CRM email marketing tool, you can track the sales funnel, team members’ performance and update statuses of deals in real time. You can also assign sales representatives tasks automatically. The tool also shows you how likely it is that each deal will be closed. It sends out automated follow-up messages.

It also integrates a number of third-party apps from accounting, lead-management, ecommerce, or social media, like Thinkific. Pipedrive. Facebook. Shopify. Zapier.

ActiveCampaign features

• Email Editor with Highly Customizable Templates
• Email sequences triggered by behavior
• Lead scoring feature
• Automated Deal Updates
• Sales rep performance tracking
• Win Rate Probability Feature
• Transactional Email

ActiveCampaign pricing

There are four plans available, starting at $29 a month for a user with 1,000 email contacts. This plan includes many of the email and marketing automation tools.

You can also get a 14-day trial for free and choose from different plans for your marketing and sales team.

5. Brevo (Formerly Sendinblue

Pricing: Paid plans starting at $25/month; free plan

Best featureSMS and WhatsApp Campaigns

Overall Rating:4.5/5

Brevo is an email marketing platform that includes SMS functionality. It has a drag-and drop email editor, as well as CRM functionality.

Brevo is a powerful tool that offers a variety of marketing and automation tools to help you grow your business. Brevo, for example, can automatically segment contacts by attributes such as behavior, interactions or interests.

Automated workflows can be included in the form welcome emails, abandoned carts and a variety transactional email templates.

Brevo, as mentioned above, also offers SMS Marketing and live chat capabilities. You can add an image in your MMS or SMS for US customers.

Brevo offers a number of CRM features, including a Facebook ad creator, signup forms and deal pipelines.

You can customize your deal pipelines based on your preferred deal stages to reflect your sales cycles.

Brevo features

• SMS Marketing Capabilities
• Live Chat functionality
• Automated workflows
• Landing page creator
• Facebook Ads
• Sign up forms
• Deal pipelines

Brevo pricing

Brevo has four plans, including one that is free.

The Starter starts at $25 per monthly. All plans, even the free plan, allow unlimited contacts. The free plan has a limit of 300 emails per day.

You will also have limited access to features such as transactional emails, drag and drop editor, email templates, etc.

6. Salesforce

Pricing: Paid Plans Start at $25/month with a 30-day Trial

Best feature High level analytics

Overall Rating: 4.55/5

Salesforce has a reputation as a CRM system that focuses on increasing contact engagement.

This CRM email tool uses AI to optimize marketing efforts. It also provides a holistic view of all customer data.

Salesforce excels at personalization. You can create personalized loyalty programs that will increase customer retention and loyalty. You can create personalized content that enhances the buyer journey.

You can also access powerful analytics tools that provide real-time insight into the performance of your campaigns.

Salesforce also allows you to segment your contacts by various factors, such as location, behavior, interests, etc. to increase effectiveness.

The platform also automates many manual, time-consuming and tedious tasks. This saves you both time and money and boosts productivity.

You can enhance the experience of your contacts and potential clients by personalizing their interactions.

Salesforce features

• Personalized loyalty programs
• Analytical power for your business
• Contact segmentation
• Personalized content generation
• Workflow Automation

Salesforce pricing

The Small Business package includes the majority of email marketing and analytics features mentioned above as well as pre-built sales processes. The package begins at $25 per month per user. A 30-day trial is also available to try out the software’s capabilities.

The platform has a much larger package that includes advanced features such as email personalization A/B/n Testing, lead nurturing, scoring and more.

The packages range from $1250 per month to $100,000 per organisation per year, billed annually.

7. Pipedrive

Pricing: Paid Plans Start at $21.90/month. 14-day Trial Available.

Best feature: Email segmentation

Overall Rating: 4.25/5

Pipedrive offers a powerful CRM platform that focuses on sales and includes email marketing features.

You can plan your sales campaign by building better relationships with your customers, monitor your performance in sales, generate reports and predict future sales.

CRM software can automate repetitive tasks and boost productivity.

Segment your contact list so that you can send emails to the correct people. You can also view past emails in your contact profiles.

Pipedrive does not have branding features and you cannot use dates to trigger email sequences. It does, however, provide valuable insights via its built-in features for email analytics.

Campaigns by Pipedrive is compatible with over 250 third-party applications, including lead generation, landing page builders and email marketing tools.

Pipedrive Features

• Email drag-and-drop builder
• Email contact list segmentation
• Email analytics built-in
• Email sync in two-way
• Email templates and signatures that can be customized
• Reminders for Activity

Pipedrive pricing

Paid plans begin at $21.90 per person per month for the Essential plan. The plan does not include email marketing.

Each plan offers a 14-day trial period to experience all its features and functionality.

8. Insightly

Pricing: Paid Plans start at $29/month. Free plan

Best feature In-depth reports, dashboards and dashboards

Overall Rating:4.2/5

Insightly also offers a CRM that is well-known for its lead management and customer management features.

It helps you maintain and build long-lasting customer relationships. It does this, among other things, through its email automation features.

Insightly offers its users an email template to save time in creating engaging emails that convert.

Also, you can send bulk emails and access real-time analysis of all your campaigns.

The platform is compatible with many third party tools, such as Gmail, Zapier and Outlook. It also offers a number of native features.

Insightful features

• Emails for newsletters, transactions, or promotions
• Templates built-in
• landing page designer
• Embed forms
• A/B Testing feature
• Dashboards and reports with detailed information

Insightful pricing

Platform offers different price options depending on the tool. Prices for CRM start at $29 per month per user. There’s also a plan that is free for up to 2 users.

The Marketing option offers different tiers of plans starting at $99 per monthly.

You’ll find the majority of email marketing features here, including A/B testing and email and landing page designs, list segmentation and email health reporting.

Insightly All in One is the third option. This option combines the best of CRM and marketing. Prices start at $349 per month.

9. Keap

Pricing: Paid Plans Start at $199/month with a 14-day Trial

Best Feature: Automated workflows

Overall Rating:4.2/5

Keap is a comprehensive CRM system that includes email, SMS, landing pages, and other features. It places a high emphasis on automation.

Keap allows you to capture and convert leads using personalized funnels and email segments. You can also automate your email marketing campaigns.

The tool also allows you to create powerful follow-up email campaigns by using its customizable templates. It centralizes your customer data into a single dashboard that is easy to use.

Keap allows you to embed forms for lead capture, which will help you create more personalized email lists. You can also create customized workflows that automatically send SMSs and emails based on user behavior.

The platform provides robust analytics and reporting for lead generation, sales, marketing and revenue generation.

This CRM email marketing tool puts a lot of emphasis on automation. You can set up drip campaigns, as well as reminders and follow-ups.

Keap features

• Embed lead capture forms
• Contact list segmentation
• Built-in customizable email templates
• Reporting and analytics capabilities

Keap pricing

The software comes with three price plans, starting at $199 a month. There is also a 14-day trial.

The Pro plan includes most (but not all) of the email marketing functionalities, such as workflow automation and following-up.

10. Copper

Pricing: Paid Plans Start at $29/month with a 14-day Trial

Best featureIntegration With G Suite

Overall Rating:4.2/5

Copper has a close working relationship with Google’s products such as Google Docs and Google Calendar.

Copper is not the best email marketing CRM if you don’t use G Suite.

If you are familiar with Gmail then learning Copper is a breeze. Its CRM is primarily integrated into Gmail. This makes it easy to manage contacts from within Gmail.

The tool’s email marketing features are limited. You can still create templates, and send emails via Gmail.

You can also integrate Copper with other email marketing tools such as Mailchimp Outfunnel ActiveCampaign or Mailmeteor to get even more functionality.

Copper Features

• Customizable email templates
• Email sequences
• Contact data synchronization
• Third-party integration

Copper pricing

The tool has three price options, starting at $29 a month. All plans come with unlimited email, round-the-clock customer service, and personal coaching.

A 14-day trial is also available to help you get to know our system before committing.

11. EngageBay

Pricing: Paid plans starting at $14.99/user/month. Free plan

Email campaign scheduling is a great feature.

Overall Rating: 4.65/5

EngageBay offers a comprehensive business tool that includes CRM, marketing automation and live chat features.

This CRM tool includes features such as email templates, automated data entry for targeted marketing, and pipeline visualisation.

Also, you can access sales automation, customized reporting, and contact manager.

Automate tasks, workflows and emails as well as lead generation activities and nurturing.

It also features a drag and drop email builder as well as contact segmentation.

EngageBay features

• Built-in landing pages
• Advanced customer segmentation features
• A/B Testing
• Multistep visual automation builder

EngageBay pricing

The platform offers three paid plans as well as a free plan that allows up to 1,000 emails and 250 contacts.

Prices for subscription plans start at $14.99 per person per month.

12. Nutshell

Pricing: Paid plans starting at $19/month with a 14-day free trial

The best feature: Personalized lead nurturing

Overall Rating: 4.25/5

Nutshell allows you to manage and optimize email marketing campaigns.

This is a fantastic tool for personalizing drip email campaigns and driving contact engagement.

The software allows you to easily track performance and keep all members of your team informed about all relevant conversations.

Nutshell features

• Save time with built-in email templates
• Filters and fields that can be customized
• Email Analytics Features

Nutshell Pricing

You can choose from four plans, starting at $19 per user and per month.

A 14-day trial is also available to try out the many features and functionalities of this email marketing software.

What to Look for in CRM email marketing software?

This list of email and CRM software systems should have given you an idea of the features you can expect. Do not rush to choose a system. There are many choices available.

Take your time to make sure you are getting the right tool for you. Make a list with all of the features that you require and test out a few of them before you decide.

This is a list to help you choose an email marketing tool that has CRM capabilities.

1. Automation: Select a system with the ability to automate and streamline many time-consuming processes.
2. Personalization Prioritise platforms with robust email customization options where you can tailor your email content based on CRM customer data.
3. Reporting and Analytics: Measure the effectiveness and ROI of email campaigns using reporting and analytics.
4. User-friendliness: This is another important factor. It’s important that the learning curve isn’t too steep so your team can easily pick it up.
5. Scalability : You should also consider how the tool can scale with your business as it grows. It’s important to choose a solution that is long-lasting and not just a quick fix.
6. Security and compliance: CRM systems must adhere to all data privacy regulations and be equipped with robust security features to protect sensitive customer information.
7. Customer Support: A team of experts is ready to assist you in any way possible.

Ask the vendor questions about their products and check out customer reviews.

Sites such as G2.com and Capterra offer valuable insights.

Are you looking for Email Marketing Software with CRM Tools?

This guide will help you make an educated decision if you are just getting started with your CRM and email campaign.

Sign up for Moosend free if you’re ready to start right away. Try the platform and see if it meets your email marketing or CRM needs.

The post Top Twelve CRM Email Marketing Software Solution [2024] first appeared on Email Marketing Automation Platform For Thriving Businesses.

Author: Marilia Dimitriou