est tools to drive your mobile app growth in 2024
It’s important to take advantage of the martech decisions that you have put off. What should you be focusing on? Prioritize retention over acquisition. Renewing subscriptions are better than new ones. And repeat purchases are better than first-time conversions.
You need the best tools to support your priorities. Here are some of our favorites (and those on the market) to help you streamline your mobile application growthstrategies.
User Retention & Acquisition
1. Adjustment
Adjust offers powerful tools for tracking and optimizing your mobile app’s performance. Adjust’s insights help businesses take data-driven decisions and improve user engagement.
Adjust allows app marketers the ability to dig deep into user behaviour and fuel user-centric campaigns. A mobile game publisher, for example, can use the platform in order to track the user’s interactions with the game. This includes level completions, purchases made within the app, and duration of sessions.
The Fraud Prevention Suite provides real time protection against mobile advertising fraud. It detects and rejects fraudulent installs such as those that are caused by SDK Spoofing or Click Injection, before advertisers have to pay for them. This proactive fraud protection ensures that advertising budgets are used efficiently, and that attribution information remains accurate.
Adjust provides explicit data residence for those who are concerned about localization. Businesses can also create personalized onboarding and engage users more effectively with Adjust. Adjust can be used by a fitness app to segment users according to their fitness goals and preferences.
2. AppsFlyer
AppsFlyer has been chosen by data-driven app marketer who prioritize privacy for their users. AppsFlyer’s multilayered ad-fraud protection and ROI-measurement features make it a smart choice for app businesses looking to thrive and survive in 2024.
It offers comprehensive data about acquisition campaign performance, user behavior and campaign optimization. AppsFlyer can be used by a mobile app marketing campaign running on multiple platforms such as Facebook Ads, Google Ads and email marketing to attribute in-app actions and installs to the campaign and channel that triggered them.
AppsFlyer’s real time analytics allows marketers to respond quickly to changes in user behavior and trends. With the platform’s advanced predictive features, marketers can do more. For example, they can predict long-term results, and adjust campaigns in a proactive manner. The model can, for example, predict which segments of users are more likely to purchase in-app items or stay loyal.
AppsFlyer’s advanced fraud-prevention tools are essential for protecting marketing budgets against ad fraud. AppsFlyer can identify and block fraudulent activities in real time, such as click fraud, install hijacking or targeting a mobile advertising campaign. It saves money on marketing and ensures genuine users get the advertising messages they are meant to receive.
User Engagement & Messaging
3. Pushwoosh
Pushwoosh has become the customer engagement platform for mobile-first apps and businesses. Pushwoosh was originally a provider of push notifications, but now it helps maximize interactions with users across channels. It offers customizable solutions for apps in media, lifestyles, ecommerce, banking, and fintech.
Pushwoosh gives you access to all the popular messaging channels, including push notifications, in app messages, emails and SMS. It allows for the most important thing: it allows them to be combined into one omnichannel stream, and collect all trigger event data in one platform.
can respond in real time to the behavior of your app users and personalize communications accordingly. You can, for example, send messages to customers who have purchased at least once in your app. Then you can narrow the target based on your campaign goals. Both messaging and targeting can be configured in one interface, and both are edited in real time on the Pushwoosh Custom Journey Builder visual canvas.
Your post-messaging analysis is more insightful if you segment it. Pushwoosh offers that as well.
4. Moosend
Moosend offers a full-featured platform for email marketing. Its automated intelligent capabilities are able to satisfy the needs of most app businesses in personalizing email campaigns. Moosend’s capabilities include classic e-commerce cases, like cart abandoned, and post-purchase communication, as well engagement flows for subscription-based apps. From onboarding, activation, and re-engagement email, Moosend covers it all.
Moosend’s robust analytics capabilities allow mobile app businesses track key performance metrics relating to their email campaign: email opens, click-throughs, social shares and unsubscribes. These metrics can help you accelerate the growth of your mobile app.
Segmentation allows users to be targeted based on app-related interactions. You can, for example, create segments based on users who have clicked on promotional links or downloaded app updates. You can then send targeted emails to these segments, improving UX and fostering user engagement.
Moosend offers all the tools you need to build your email list, create beautiful campaigns and grow it, including landing pages, form builders and pre-made email templates. Try them for 30 days free.
Find a comprehensive guide on email marketing for mobile applications here.
Customer Data Platforms
5. Segment
Segment simplifies the management of customer data and analytics. You can use Segment to collect customer data and integrate it into a platform of your choosing. will then send you seamlessly personalized communications.
It can be difficult to collect data from different touchpoints. Segment streamlines the process by centralizing and collecting customer data from various sources, including websites, mobile applications, email campaigns and more. Businesses can use this unified data to create customer profiles that are highly personalized.
Segment provides analytics and attribution modeling capabilities to help you understand the campaigns and channels that drive revenue and conversions. These features track your customer’s journey from awareness to conversion. With this data, marketers can better allocate budgets, optimize campaigns and identify high-performing media channels.
Segment sends a constant stream of data about customers to analytics platforms such as Google Analytics or Mixpanel. The real-time streaming of data ensures that businesses are able to gain the most up-to date insights on customer behavior and performance metrics. Segment also allows businesses to send customer data to Amazon Redshift, BigQuery or Snowflake.
6. mParticle
can help you manage customer data from mobile apps, web pages, connected devices and more. You can use mParticle to create event-triggered campaigns, just like other platforms that track user behavior.
mParticle allows you to create comprehensive customer profiles, which include user behavior, preferences and purchase histories, as well as interactions across multiple touchpoints. These comprehensive profiles allow you to deliver highly customized experiences to app users. As an ecommerce app, for example, you can send tailored product recommendations and promotional messages via email, push notifications and in-app message.
Businesses can use mParticle for real-time actions and events based on interactions with customers. The platform lets you respond to this data by integrating with popular marketing tools such as email marketing platforms and advertising networks.
mParticle has the ability to create granular audiences based upon specific criteria such as demographics or behavior. These segments can then be used for targeted marketing campaigns. It also facilitates data analysis by allowing export of data to analytics platforms or data warehouses for in-depth analyses.
App Monetization & Subscription Management
7. Apphud
Apphud provides revenue data to help app developers manage and optimize subscription-based apps. Consider adding this platform to the mobile app growth toolkit if your 2024 goals include boosting subscription revenues or retaining users.
It provides powerful subscription analytics tools for app developers to gain deeper insights into their subscription based apps. Apphud can be used by a mobile app company to track metrics such as subscriber growth rate, churn rates, and lifetime customer value.
can also run A/B-testsand experimentation related to subscription features and pricing. Imagine a news application that offers monthly and annual subscriptions. Apphud’s A/B-testing capabilities allow the app to experiment with different pricing levels, trial periods or content access in order to determine which combinations lead higher conversions and retention.
Apphud also provides you with the tools to effectively engage your app users. Apphud can be used by a fitness app to segment users based on their activity level, subscription plan, or usage pattern. These segments can then be used to send personalized and targeted in-app notifications or push messages.
It also allows app owners to create automated responses in response to subscriber actions. For example, sending a personal thank-you to subscribers who just upgraded to premium subscription. These interactions enhance the overall user experience and help build stronger relationships with customers.
8. Adapty
Adapty is an excellent tool for generating revenue from a subscription app. Its robust features allow it to manage and monetize mobile app subscriptions. It allows app developers to optimize their subscription pricing strategy in a variety of ways.
Adapty’s analytics and A/B testing tools, for example, allow app owners to experiment with various price points, trial lengths, and promotional offerings. The app can analyze user behavior and conversion rate to determine the optimal price structure for customer retention.
Users can segment audiences by using various criteria, including subscription plan, engagement levels, and location. This allows for highly-targeted messaging and communication. For example, a language learning app could create a segment on Adapty that includes subscribers who haven’t been practicing for a long time and send a personalized notification to these users encouraging them continue their learning.
Adapty can help you implement an cross-selling or upselling to increase the growth rate of your mobile app. Adapty’s real-time analytics will provide insight into the effectiveness and efficiency of these offers. This allows the app to improve its monetization strategy, and increase conversion rates.
9. RevenueCat
RevenueCat’s mobile app management and monetization abilities work to enhance subscription revenue, improve subscriber retention and provide a consistent experience across platforms.
RevenueCat makes it easy to conduct pricing experiments. RevenueCat makes it easy to conduct pricing experiments. RevenueCat can be used by a fitness app to test different subscription prices, trial lengths and promotional offers.
RevenueCat offers detailed analytics and subscriber insights. App owners can track engagement rates, churn rate, and subscription renewal trends. If, for instance, a news application observes that subscribers only consume content on weekdays have a high rate of churn, they can use the data to implement weekend-specific content strategies or targeted retention campaigns in order to improve subscriber loyalty.
Additionally, RevenueCat simplifies management of apps that are available on multiple platforms, including iOS, Android, and the web. RevenueCat can be used by a meditation app to make sure that users who have subscribed on iOS will continue to receive premium content even if they switch to Android or the web.
RevenueCat’s subscription architecture is able to handle the complexity of cross-platform accessibility. This creates a seamless experience for users and reduces churn.
Product & Behaviour Analytics
10. Mixpanel
Mixpanel allows you to gain real-time insight into user behavior and conversions across all devices. Mixpanel’s integration with a customer-engagement platform allows you to create sophisticated audience segments for perfectly targeted communications.
Mixpanel allows product teams to analyze the behavior of users within their apps and websites. Mixpanel can be used by an ecommerce company to monitor how customers navigate their online store. It can also identify products that are often viewed, but never purchased and pinpoint drop-offs in the checkout process.
Mixpanel provides A/B Testing and Experimentation capabilities. Imagine a social network that wants to increase user engagement. Mixpanel’s A/B Testing feature allows them to create and test variations of their algorithm for the news feed. The platform can determine the most effective algorithm by analyzing user interaction and comparing performance between each variation. This will lead to increased engagement, longer sessions, and higher retention.
Mixpanel allows businesses to address user churn proactively by predicting who is at risk of leaving the platform. Mixpanel can be used by a subscription video streaming service to identify cancellation behaviors and analyze engagement patterns. With this information, the service could implement targeted strategies to retain subscribers, like offering personalized content suggestions or discounts.
11. Amplitude
Amplitude gives product teams and marketers the actionable insights they need to improve products, optimize conversion funnels and drive mobile app development. It gives detailed information on how users interact with mobile apps or websites.
Amplitude can be used by a mobile app to track the engagement of users with certain features in-game. They may find that certain features or game levels are less popular, and lead to user dropoff. These insights allow the company to prioritise feature improvements and refine game mechanics. This will ultimately improve the user experience and boost revenue. Amplitude can be used by e-commerce companies to optimize sales channels.
Imagine an online retailer who wants to improve the checkout process. Amplitude lets them create a funnel of conversions that tracks the user’s actions from browsing products to making a purchase. The retailer can identify pain points by analyzing the behavior of users and identifying the areas where they abandon the funnel. They can then implement changes such as reducing the number of form fields and optimizing the payment procedure.
Lastly, the features of user segmentation allow businesses to customize their marketing. Say a streaming subscription service wants to increase user retention and engagement. Amplitude allows them to segment users according to their viewing habits and behavior and then send targeted emails and personalized content recommendations to certain user groups.
12. UXCam
UXCam provides a powerful tool that helps app developers understand their users’ behavior, identify issues and optimize the user experience. UXCam’s heatmaps and analytics provide actionable insights that help teams create better-designed apps. They can also reduce friction and improve user satisfaction.
UXCam allows businesses to gain deep insight into how their users interact with mobile apps. UXCam can be used by a retail app to track the user’s journey from launch of the app to purchase. Then, they can make design improvements based on data to create an intuitive, smoother shopping experience that increases conversions and user satisfaction. UXCam can be used to identify and resolve errors or bugs in a mobile application.
Take a look at a financial app that crashes occasionally during transactions. UXCam’s session replay allows developers to view recordings of sessions where crashes occurred. The development team can diagnose and prioritize bugs by identifying the exact steps or interactions which trigger the error.
Continued user onboarding and new feature promotions are two of the most important factors in driving app adoption. UXCam allows product teams to see how users interact with tutorials for onboarding and what features they use the most. The development team can improve its onboarding process by analyzing user interactions and session recordings. They can also provide clearer instructions and guide users towards their first successful app experience.
Mobile Store Optimization
13. App Radar
App radar is an acclaimed tool for app store optimization and app marketing. It is useful to app marketing teams for their day-today operations as well as in key moments such a new market expansion.
App Radar can be used to conduct in-depth keyword analysis , and discover high-traffic keywords with low competition in order to improve the visibility of their app in search results. App Radar can be used by a fitness app to discover the most effective keywords in fitness and health. They can improve their app’s ranking in the app store by optimizing metadata such as app title, description and keyword field.
App Radar gives you valuable insight into the ASO strategies of your competitors: their keyword rankings and app store performance. It also shows real-time updates to their listings. Imagine a travel app that wants to be more successful than its competitors. App Radar allows them to analyze the keywords that their competitors are using and their ranking changes over time. They can then refine their ASO strategy and find opportunities to outrank their competitors.
App Radar provides comprehensive monitoring and reporting features. The tool provides information on app downloads, reviews by users, and keyword rankings in multiple countries and app stores. The app can compare download trends, user reviews, and keyword rankings to assess overall success. It then makes data-driven decisions in order to improve user acquisition strategies for specific regions.
14. Appfigures
Appfigures also plays a major role in app store analytics. It provides a comprehensive set of ASO tools to help you conduct keyword research, identify high-traffic and relevant keywords for your app category.
Appfigures can be used by a game developer to find trending keywords in gaming. can be improved by incorporating keywords in the title, description and metadata of their apps. Appfigures offers keyword tracking to help app owners stay on top their app’s discoverability.
Appfigure is a alternative that provides competitors’ performance metrics as well as app store rankings and user reviews. Say a productivity application wants to be better than its competitors. They can track the download trends of other apps in the category and their user ratings with Appfigures. Apps can keep up with the competition by analyzing feedback from users, identifying improvement areas, and tracking feature updates.
Appfigures users can track in app purchases, subscriptions and ad revenues, as well gain insight into demographics of users and sources of acquisition. Appfigures can be used by an ecommerce app to analyze revenue streams in order to optimize their monetization strategy. Appfigures can help an app identify the user segments that generate the most revenue, and then tailor marketing and offer strategies to maximize profits.
Mobile App Security
15. AppSamurai
AppSamurai is a platform for mobile app marketing and security. It offers robust security solutions to mobile app publishers and developers.
Apps can be protected from a variety of security threats such as data breaches and fraud. AppSamurai can be used by a fintech application to implement Multi-factor Authentication (MFA) as well as encryption mechanisms to safeguard sensitive data from users and financial transactions. AppSamurai’s real-time monitoring and threat detection tools can identify and mitigate security vulnerabilities to ensure the integrity of an app and protect user trust.
AppSamurai provides ad fraud protection tools to safeguard app marketing budgets against fraudulent activities, such as click fraud. AppSamurai fraud detection and prevention tools can be used by an e-commerce application to ensure its advertising budget is allocated efficiently and reaches real potential customers. AppSamurai’s fraud detection and prevention features help app marketers to reduce wasteful ad spending and increase their return on investment.
AppSamurai’s marketing tools help drive app downloads, engagement and more. AppSamurai can be used to manage ad campaigns for a gaming app. This allows it to target certain user segments according their demographics, preferences, and behaviors. ‘s A/B-testing capabilities and ad creative optimizing tools can help developers optimize their ad campaign for maximum conversion.
16. Apptica
Apptica provides app analytics and ad intelligence. Apptica provides insights into the mobile market, and turns advertising research into an effective hunt. Apptica provides valuable insight into the mobile marketing strategies of your competitors: their creatives, networks and campaign performance.
Apptica can be used by a mobile gaming firm to analyze the successful campaigns of their competitors and get inspiration for its own. They can also discover which ad network is most effective in acquiring users within their niche, and thus save money.
Apptica users can search a vast database of creative ads from different countries and app categories. You can discover trends, creative formats and messaging strategies by examining real-world examples of ads.
Apptica provides insights into mobile advertising, including trends in ad spending, top advertisers and popular ad format. App businesses can use Apptica’s data in order to better understand the market dynamics, identify emerging patterns, and allocate advertising budgets.
Reputation Management
17. AppFollow
AppFollow allows you to manage the reputation of your mobile app, remain competitive and drive growth for mobile apps through comprehensive tracking of reviews and analysis of user feedback. AppFollow collects reviews and ratings for app stores from multiple platforms including Apple App Store, Google Play Store and others, in a single dashboard.
AppFollow offers sentiment analysis that allows users to automatically categorize reviews into positive, neutral, and negative. This allows businesses to prioritize which reviews they should respond to, and address urgent issues.
This platform lets you compare your performance to that of your competitors based on user reviews and ratings. AppFollow can be used by a travel app to find out what features are most popular in rival apps and then use that information to inform their own app development. AppFollow’s competitor analysis tools can help businesses better understand the market, their customers, and how they can differentiate themselves.
AppFollow allows you to perform an in depth analysis of user feedback, and gain valuable insights. AppFollow can be used by a productivity app to analyze reviews and comments. They can improve the user experience by identifying user problems or feature requests.
Get Ready for 2024 with the Right Mobile App Growth Tools
When you are preparing for 2024, remember that selecting the right tools and prioritizing strategies is essential for your success. These solutions are leaders in their niches. By choosing them, you’re in good hands. These tools are the best in their class.
Want to build an email marketing strategy specifically for your mobile application? Sign-up for a Moosend free trial to create converting campaigns and communicate with your users consistently.
The post 17 Best tools to drive your mobile app growth in 2024 first appeared on Email Marketing Automation Platform For Thriving Businesses.
