- HoneyHat

We Select The Following Tools

Our team has tested all the tools on this list to give an honest description of their features and capabilities.

Our software selection methodology is explained in detail on a class=”c-link” data-sk=”tooltip_parent” data-stringify link=”https://moosend.com/blog/softwareselectionmethodology/” data wpel link=”internal”. Moosend’s Blog has more information on our software selection process.

Comparison Table of the Best Free Survey Tools and Form Builders (Features and Pricing)

You can create high-quality surveys that capture the true feelings of your customers, and then email them directly to their inboxes. Engage them with a suitable subject line.

We have done extensive research and found the best survey tools for free. These are the options we found for this list.

Let’s examine these solutions by their use cases to make it easier for you to select one.

Best Free Online Tools for Surveys by Use Case

Look at these form and survey builders with a fresh perspective:

Moosend Best free survey tool
HubSpot free online form builder — best Customer Relationship Management features.
SurveyMonkey – Best data-driven insights
SurveySparrow – Best for multi-type surveys
Typeform – Best User Experience and Personalized Surveys.
Google forms – Best survey tool for 100% free.
Zoho Survey – Best for its variety of questions types.
Qualtrics – Best for advanced analytics
SurveyPlanet – Best for questions with unlimited responses and question types.
FreeOnlineSurveys – Best for Artificial Intelligence (AI) capabilities.
SuperSurvey – Best for creating surveys quickly.
Jotform – Best for advanced customization tools
Sogolytics – Best for complex and detailed surveys
QuestionPro – Best survey tool for businesses
LimeSurvey – Best for anonymous features
Canva – Best for digital or printed surveys

Let’s explore them more in detail.

1. Moosend Subscription forms

The Moosend software is an easy-to-use, modern email marketing and automation tool that lets you create engaging surveys.

Moosend is not only able to assist you in your marketing efforts but also has a form that allows marketers to create surveys and collect information from visitors or customers.

Although not a survey tool per se, you can still get a feel for how customers feel by customizing the form to your needs. The form can be styled to your liking using advanced customization options. This includes custom fonts, colors and other elements that match your brand.

You can customize the appearance of your subscription form by adding modal popups, floating boxes, inline forms or floating bars.

Gamifying your forms with a spinning wheel will make the survey more engaging and encourage users to participate. This is a great way to make your website interactive.

Moosend also offers a wide range of forms that are ready-made for various purposes and industries. The forms are user-friendly and responsive, designed to work on mobile devices, desktops or operating systems. They will also adapt to any size screen so that the user can navigate easily.

Moosend has the tools to automate a process while you are on the move by creating automation workflows. You can use countdown timers for urgency, and email notifications to ensure that your respondents will fill out the form.

You can use subscription forms effectively to grow your list of email subscribers and gauge how your customers feel, while also ensuring that you capture their attention.

Moosend features

Pre-made subscription forms
List segmentation
A/B testing
Gamification features

Moosend Pricing

You can test all features of the platform for 30 days without charge. You get unlimited emails as well as access to the subscription form. Moosend subscription begins at $9 per 500 subscribers.

2. HubSpot Online Form Builder Free

HubSpot combines multiple features that will help you grow your content, sales and marketing strategy.

HubSpot’s free CRM includes a form builder that allows marketers to create leads and measure what clients think of their brand.

You can nurture your visitors with customized email campaigns by adding them to the database.

You can easily create and customize forms using the drag-and drop builder, without needing any technical expertise. You only need to add each element in its proper place, and make sure it meets your brand guidelines.

You can also style your form using dynamic fields, profiler progress, and different types of fields.

You can then add the pages to your site as drop-down or standalone banners.

HubSpot has also automated emails and notifications. It will automatically send an email to a respondent after they fill out the form.

Implementation is typically quick, since no data migration work or background work is required. The form creation process takes as long as you need to fill out the fields.

The tool has built-in reporting which automatically tracks submissions, views and conversion rates.

HubSpot features

Reporting and analytics
Drag-and drop builder
Integration with CRM databases
Automated notifications

HubSpot pricing

Sign up for the free plan to get access to their online form builder. You will need to pay $20/month for advanced features such as landing pages, live chat and more.

3. SurveyMonkey

SurveyMonkey allows you to create quizzes and questionnaires that will help you get valuable feedback from the audience.

The theme designer and tool make it simple to create high-quality forms and surveys in just a few seconds. Choose fonts, colors, logos and custom URLs to create a survey which speaks to and engages your target audience.

SurveyMonkey also allows you to use custom variables for embedding names or customizing questions. You can then make each question specific to each respondent and engage them further.

SurveyMonkey offers over 250 templates, ranging from multiple-choice questions to star ratings. You can also create your own questions, even though you already have hundreds of pre-designed questions.

SurveyMonkey allows you to collaborate seamlessly with your team. This means that all members can create, edit and review surveys on a single platform.

The provider uses artificial intelligence to create engaging surveys. SurveyMonkey’s 20+ years of experience and best practices will guide you through the entire creation process.

You can avoid biases and errors and get better data and responses. You will also get detailed customer feedback, which will help you improve your service in the future.

You’ll also save time, since you can get expert advice on how to formulate your questions for the best results. Check the survey’s score before sending it to make sure it is easy to complete.

SurveyMonkey features

AI-powered navigation
Multiple question types
Library of Templates
Reports built-in

SurveyMonkey pricing

SurveyMonkey offers a free version that allows you to create surveys with 10 questions or less. You also have access to 40 templates.

For more advanced features such as additional templates or questions you will need to subscribe to paid plans. These start at $39/month per individual and $25/user per month per team.

4. SurveySparrow

SurveySparrow helps marketers create conversational surveys for any type of purpose.

This tool allows you to create embedded surveys that seamlessly blend into any website.

This means that they are not intrusive and do not require redirections. You can keep the user on the same page while they respond, without them feeling that you are too persistent.

SurveySparrow provides pop-up cards which automatically trigger when a visitor navigates a page. They typically display one question per card. These cards can be customized by adding labels and adjusting the widget’s location.

You can also decide how long to display the message, for example, after a certain time.

The chatbot is an alternative to a survey, and it’s a more subtle approach. Chatbots allow users to provide feedback whenever they choose and feel more like a conversation rather than an interrogation.

SurveySparrow offers a variety of survey types, including smart, mobile-first or recurring surveys. You can create a recurring questionnaire once, and then schedule it and share it regularly. You can set the frequency and pace, whether it’s daily or weekly.

It also has automated features. You can send reminders to non-responders, or encourage those that started the survey but did not finish it.

It is also known for being easy to use. You can embed widgets by simply clicking and using an automatically generated code snippet. No technical knowledge is needed.

SurveySparrow features

Recurring surveys
Survey themes
Customer journey map
Conversational forms

SurveySparrow Pricing

You can create surveys for free and receive up to 100 responses per month.

The paid plan includes unlimited survey questions as well as additional responses. The starting price is $39/month, which includes 10,000 contacts as well as the option to schedule surveys.

5. Typeform

Typeform allows you to collect more information from your customers, like feedback or signups.

The online survey maker, and the form creator are two of the tools that this provider offers to help you get a deeper understanding of what your customers feel about your service.

You can create a survey using over 800 templates, including quizzes, polls, and survey templates. Choose a template that you like and begin to customize it.

It also offers a variety of forms and surveys, ranging from market research forms to lead generation forms. Typeform also has more than 20 types of questions to collect feedback.

Typeform has designed its forms so that you get better data by using 28 different question types, signup forms, feedback forms or order forms.

There are many customizable options that you can use to improve customer experience, and to invite people to express their opinions. For example, making your forms instantly identifiable to frequent users.

Brand kits allow you to easily embed logos, colors and styles into your forms. This is done without requiring any coding knowledge.

You can add a personal touch to forms and emails by addressing people by name and adapting follow-up questions based on the results of surveys. You can also sync your online survey responses with tools such as Zapier or Slack in order to better organize data.

Typeform features

Form Builder
Survey Templates
Quiz maker
Lead generation

Typeform pricing

Typeform is free to sign up for and includes 10 questions, unlimited typeforms and unlimited responses.

Basic Plan is available for $24/month and includes unlimited questions, 100 responses per month.

6. Google Forms

Google Forms allows you to create online surveys and forms.

This popular form builder has an intuitive user interface. No matter what your level of experience or skill, you will be able to quickly create a form for any use.

You can create a document as easily as you would a question. You can choose from a variety of question types and customize values by simply copying and pasting text.

You can also add videos and images to give context to your survey. Customize the fonts, colors, and images to match your brand.

Google Forms has skip logic functionality, which allows you to move seamlessly from one question to another based on previous responses. This helps you guide respondents in a structured manner through the survey.

You can also get the best results by not forcing users to answer questions that are irrelevant.

Google can also help you analyse data by providing automatic summaries. You can also see charts that are updated in real time. Google Sheets allows you to open raw data for advanced analytics.

Google Forms are 100% free and easy to use with your Google account. You can create as many surveys you want with 15 GB storage. You can edit surveys while on the move, and they will fit any screen size.

Google Forms

Analysis in depth
Add collaborators
On-the-go editing
Customization options

Google Forms pricing

You can use this tool for free and submit unlimited questions, forms and submissions.

7. Zoho Survey

Zoho Survey belongs to the Zoho Family and focuses on creating quick survey designs.

You must first choose one of 25 types of questions, such as multiple choice, rating scale or net promoter Score (NPS). The pre-made templates are suitable for a variety of industries.

Zoho Survey offers multiple customization options. You can style and add themes to the survey as you please. You can customize every element of the survey using their builder. For example, you can add your own logo and color to the navigation buttons and header.

You can use Google Forms’ skip logic and pipe features to design a employee feedback survey or client feedback survey tailored to your needs.

You can also easily share your survey with your audience via social media or customized email campaigns. SSL encryption ensures that your data and survey remain private.

Zoho Survey offers customizable reports to help you visualize responses and make better decisions. You can improve future services by analyzing client feedback.

The ability to create mobile survey for any screen size is another feature, since respondents can respond on any mobile device no matter where they may be.

Zoho Survey features

Multilingual surveys
Offline surveys
Drag-and-drop questions
You can download 200 templates

Zoho Survey pricing

Software has a free plan that includes unlimited surveys, but only with 10 questions per survey and 100 responses.

The plus subscription plan begins at $35 per month with unlimited questions.

8. Qualtrics

Qualtrics allows businesses to create, distribute and analyze surveys within minutes.

This is a great tool to collect feedback, understand how clients or employees are feeling, or gain insights into your brand. You can then use the information to take actions based upon this insight.

These surveys can be distributed through multiple channels including email so that you can engage respondents wherever they are.

Qualtrics gives you unlimited access to its features. This includes over 50 templates already created or 8 different question types. Sign up for a Qualtrics account and choose a template or create the survey yourself.

Qualtrics’ ExpertReview is a built-in expert who helps you to ask the right question every time.

You can be assured that their templates have been designed by experts in the industry to produce the best results. You can design surveys for any need and experience.

Customer satisfaction surveys are a great way to understand what people think about your company.

Qualtrics features

A/B Testing
Early Access Feedback
Customer satisfaction (CSAT) survey
NPS survey

Qualtrics pricing

Create a free account and use the survey features such as reporting or survey logic.

Your account will not expire. You get 500 responses for each survey, and you can choose from 7 different question types.

9. SurveyPlanet

SurveyPlanet provides a simple and easy-to-use online survey tool that allows unlimited questions and answers.

This solution provides a set of powerful free tools for designing your survey, sharing it on social media and viewing survey results.

SurveyPlanet offers custom themes to enhance the user experience. There are a variety of themes available to help you get creative when creating your survey.

If you feel inspired, you can also create your own custom survey using the tools and resources that SurveyPlanet provides.

All themes are responsive, which means they can be used on desktops, tablets, and mobile devices. You can preview the design before making a decision if you are unsure how it will appear to your audience.

There are multiple languages available for the survey planet. You can tailor your online survey to your customer base by choosing from more than 30 languages.

You can also use the online survey creator to access hundreds of questions already written.

SurveyPlanet features

Customized themes
Unlimited emails
Responsive layout
Pre-written questions

SurveyPlanet pricing

SurveyPlanet offers unlimited questions and answers in its free plan.

Upgrade to the Pro plan for $20/month or $180/year to get more advanced features such as the ability to export results or custom themes.

10. FreeOnlineSurveys

FreeOnlineSurveys allows you to create surveys, quizzes and polls online.

This tool can help you reduce abandonment rates in surveys by using a feature known as auto-scroll. This tool allows users to move on to the next question automatically after answering the previous question.

All of their surveys are responsive, which means that the questions will scale according to your respondents’ screen sizes.

You can also edit surveys on your tablet or mobile device, and access reports to review feedback.

FreeOnlineSurveys’ AI assistant helps you quickly create effective and simple surveys when you are in a rut.

As you type, the assistant analyses your question and suggests options for you to use. You can easily create surveys that produce the best results.

Add your brand to build trust and create strong relationships. Change fonts, add your logo and customize themes. You can also create personalized “thank you” pages for your respondents.

FreeOnlineSurveys features

Customized themes
Design AI Assistant
Responsive designs
Auto-scroll

FreeOnlineSurveys pricing

The survey tool offers a free plan that includes top features like all question types, 1,000 responses and normal length surveys.

You can choose the Basics plan for long-term surveys. This costs $20 per month and includes unlimited responses.

The Proplan is available for $25/month and includes features such as A/B testing, piping, and more.

11. SuperSurvey

SuperSurvey allows you to create online surveys for free.

The best part is that it allows you to create surveys very quickly.

First, choose from multiple choice, checkboxes or open-ended questions. Choose a theme and customize it or create one of your own. Once you’re done, click the “Share” button to send your finished posts to your subscribers.

SuperSurvey’s surveys can be run on any device, including tablets, desktops and mobiles.

This free survey tool has a similar AI-powered creator to the other tools on this list. It will create your survey for you.

SuperSurvey also harnesses ChatGPT to provide deeper insights into the minds of your customers, allowing you to discover hidden preferences and refine promotions.

This feature allows you to get more accurate results. It uses sentiment analysis as well to uncover new insights that go beyond quantitative metrics.

SuperSurvey features

Security and privacy
Custom Templates
Translator of language surveys
Analysis of Sentiment

SuperSurvey pricing

It is free to use for students and individuals. The platform offers 5 questions with 25 responses. You may want to consider the standard one plan for $19/month instead, as it has ads.

This plan includes 1,000 responses, Survey Maker branding and priority support. You will need to choose a more expensive subscription if you want white labeling and no branding.

12. Jotform

The Jotform online survey creator is free and allows you to get the information you need for improving your service.

Jotform’s drag-and drop survey builder allows you to create interactive online questionnaires.

Add your questions, create conditional logic and share the form with your audience.

Jotform is known for its vast array of templates. Over 800 free survey templates are available to choose from. You can customize them easily in the form builder. You can change the fonts and colors in order to make your survey your own. No coding is required.

Jotform offers two different layouts, depending on what you need: card forms and classic forms.

You can also use conditional logic to customize each survey for the user. This feature will help you increase completion rates, gather the answers you need and create an interactive experience.

Jotform features

Drag-and-drop survey maker
Conditional logic
Mobile-friendly
Card forms and classics

Jotform pricing

This tool offers a free plan that includes a limit of 5 forms, 100 submissions per month, and 100MB space.

You can remove the Jotform brand by upgrading to paid plan. This plan costs $39/month and includes 25 forms, 1GB of space, and 1,000 submissions per month.

13. Sogolytics, formerly SogoSurvey

Sogolytics (formerly SogoSurvey) is a survey tool that allows you to create engaging and relevant questions.

The interface is easy to use for beginners, but has advanced features that can increase response rates for experts.

You can, for example, customize a template in their library to add your own look and feel, while applying survey logic and branching.

Their professionally designed templates also include a variety of interactive elements and questions that will engage your audience, and help you to promote your brand. You can access the survey data and do all of this from your mobile app.

Sogolytics allows you to connect with your respondents via multi-channel distribution. You can monitor participation, see response patterns and set up reminders for more in-depth insights.

You can identify key drivers and trends with their powerful analytics and reporting capabilities. This will help you develop your future strategy.

Sogolytics features

Mobile app
Multi-channel distribution
Step-by-step wizards
Survey logic

Sogolytics Pricing

Free plan available only for students, academics, and non-profit licenses. It allows 100 responses and invitations per survey.

The cheapest plan starts at $25/month. Each plan offers a free 10-day trial which gives you access the features listed in each plan.

14. QuestionPro

QuestionPro survey software is designed for both beginners and businesses.

This tool allows you to create surveys that are engaging by adding different question types, branding and logic.

QuestionPro is a collaboration tool that brings teams together. As we mentioned before, it caters to enterprise needs.

QuestionPro’s reports make it easier to analyze data through dashboards in real-time, which you can then share with your team. You can make better decisions with this data.

This tool allows you to conduct surveys in more than 100 local languages, so that you can reach a wider audience.

You can give your surveys an extra personal touch by creating a ‘thank-you’ page. This will ensure that your respondents finish the survey with a positive feeling.

QuestionPro features

Real-time dashboards
Survey panel integration
Thank you page that can be customized
Multilingual surveys

QuestionPro pricing

You can use the Basics plan for free, but you will only have access to limited features. For example, 300 responses per survey or 30 question types.

You can either try the 10-day free trial or pay $99 a month for more advanced customization and 25K responses per annum.

15. LimeSurvey

LimeSurvey offers anonymous features in a simple survey tool.

LimeSurvey is a simple tool that allows you to create professional surveys, questionnaires and polls. It’s also suitable for universities and educational institutions, as it offers many research options.

It also features sophisticated logic that allows you to only ask the most important and relevant questions. The surveys are also available in over 80 languages and you can select from 28 different types questions to create the perfect survey.

You can send a reminder to your respondents if they don’t complete the survey or do not act on time.

This tool can also be easily integrated into your website. Visitors can take part in the survey while browsing without feeling pressured.

LimeSurvey features

Anonymous Surveys
Website Integration
Registration form
Simple file management

LimeSurvey pricing

Test LimeSurvey with their free plan. You can get unlimited surveys and questions types, as well as 25 responses per month.

Upgrade to Expertone for as little as $29/month and 10,000 responses per annum.

Tool #16: Canva

Canva allows users to design digitally anything they like, from brochures and surveys.

You can easily create surveys, whether digital or printed.

You can open Canva and choose a template for your survey. Add the questions you want to ask, then save, print, or share.

This free survey creator creates questions that are relevant, reveal actionable insights, and provide the data needed to grow your business.

You can choose from a variety of templates that don’t need any formatting or editing. You can also gussy up your template with free images and illustrations, or change the fonts or colors.

Canva features

Printing surveys
Stock images and illustrations for free
Different question formats
Data visualization

Canva pricing

The Free version includes a drag and drop editor, plus more than one million free images to help you design whatever you want.

Canva Pro is available for $14.99/month to individuals and designers looking to create professional surveys.

Are you looking for a free survey tool?

We’re now at the end of this article. Would you like to share your opinion?

We know that finding the perfect match can be time-consuming, but this shouldn’t deter you. This article has made it clearer what you need to do.

What do you think of Moosend, then?

You can create interesting surveys and collect data from clients using this free form builder. Multiple customization options is also a bonus.

Is it worth the risk?

The post 16 best free survey tools for 2024 [Features and Pricing] first appeared on Email Marketing Automation Platform For Thriving Business.

Author: Marilia Dimitriou

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