ngagement email examples to revitalise your subscriber list
You have a list with subscribers who are active and interact regularly with your emails. You want to reach out and gain new customers.
You neglect your existing audience in your search for new subscribers, and many of them opt out.
Sending them an email that is engaging will help you to keep them interested in your product or service.
We’ll look at some of the most effective reengagement email examples for getting back on track.
What is a Re-Engagement email?
Re-engagement emails are marketing emails sent to inactive users in order to remind them about the good old days and win them back.
This type of email is designed to encourage people to interact with you or your brand, or to buy your products or services again. This type of email allows you to:
- Display new products and features
- Tell your inactive customers you miss them
- Discounts or Free Items
You can show them why they signed up for your service or product in the first instance and stop them from cancelling or unsubscribing.
Re-engagement Campaigns Benefits
Why should you spend so much time regaining old subscribers? The benefits of winning-back emails include:
- Increases customer engagement: As you encourage people interact with your brand they are more inclined to purchase your product. This is especially true if you provide a discount or coupon.
- Re-engaging customers will reduce your churn (the rate of people who unsubscribe from email lists).
- Enhances client relationships. Like in real life communication is essential to building relationships. Customers are more likely to buy your products and services if they’re constantly informed about them.
Let’s take a look at some examples of re-engagement marketing.
Examples of Re-Engagement Emails
Here’s the million dollar question: Do you know how an effective reengagement email looks? We’ve got you covered if you don’t.
This section includes 15 examples to inspire you to encourage people to interact again with your brand.
We’ve included subject lines that will reactivate your account for each template.
1. Asana: Bring them up to Speed
It’s possible that your subscribers have stopped engaging with you and missed out on important updates.
You can also send them an email, such as Asana.
This email has a simple structure. Start by creating a subject line that highlights the message of your email, for example “Get up-to-speed with [Product]!”
You can also tell them what you have been working on since they last interacted with the email.
Use a CTA button to direct them to the product, so that they can test the new features for themselves.
This email’s ability to inspire action: People will be more likely to interact with your products if they are aware of any changes that you have made.
The new features are sure to make them want to use the software again, especially if they have used it before.
Subject Line Suggestions:
- Since You’ve been Gone…
- Here’s what we’ve been working on
- What You Have Missed: New [Product] Updates
2. Juvee: Offer a discount or reward
All of us like to get something for free, or at the very least at half price.
Subscribers will appreciate a special discount or offer on a product or service that they love, especially if their budget is not large enough to purchase your product.
Juvee Here is an example:
It’s pretty simple: If you are an Amazon Prime member you will receive 20% off on packs of Juvee Cherry Slushies.
Users who have previously purchased this product will be eager to give it another try and resubscribe for the discount.
The email also uses the fear of missing out (FOMO) to create an urgency by using the phrase “The Deal Ends Tonight” to make people rush to sign the agreement before it expires.
This email is inspiring action. Offering a discount on the next purchase will encourage clients to interact with your brand.
Subject Line Suggestions:
- Last chance before the offer expires
- Enjoy 15% off your favorite product
- Get 15% off on [Product]
3. Send an email to say we miss you in Duolingo
This is an excellent way to re-engage your subscribers.
It adds depth and humanity to your brand by showing that you missed someone. Plus, it gives your email a personal touch that will make people engage with your message.
Duolingo understands that everyone wants to be special.
Duolingo makes you feel guilty for abandoning the poor little owl. ).
The visuals make the message feel sincere. Not many people can resist those puppy-dog eyes. The words remind the reader of how important their presence is to Duolingo, and encourage them to get back to work soon.
This email will inspire action. It will make the recipient feel special.
Subject Line Suggestions:
- We miss you!
- Let’s begin again…
- It’s been a while since we last saw each other.
4. Parables – Appeal to the main pain point
Everybody has problems and is always looking for ways to solve them. Understanding your audience is knowing their pain points and providing a solution.
Let’s take a look at an example of a re-engagement message.
Stress is an emotional or mental state that many people experience every day. It can affect moods, cause burnout, brain fog, and anxiety.
Parable is aware of this, and offers participants a way to reduce stress and become more relaxed. It also assures readers that they are not alone.
This email is designed to inspire action. Providing relevant content will encourage inactive customers to take action. Combine it with personalization and you will have a recipe for success.
Subject Line Suggestions:
- Let’s Talk about [Problem]
- You’re struggling with [Problem]? You can find the solution to your problem
- Latest News from [Industry] on [Problem]
5. Funny Surreal: Make it surreal
People say that laughter is the best medicine. It’s true.
Relaxes your entire body by relieving stress and relaxing muscles. It triggers the release endorphins which make us feel good.
Why not add humor to your email, such as Surreal?
This example is the perfect combination of urgency and fun. Surreal uses FOMO in playful sentences to encourage users to grab “the breakfast bargain” of the century. Discounts are also offered to seal the deal.
This email is a great way to inspire action. By using humor, you can make your brand seem more authentic and appealing to your target audience.
Subject Line Suggestions:
- It’s Your Last Chance
- The end is near! Grab your [product] now.
- We need to talk!
6. Jetson – Celebrate meaningful dates
We all like to be congratulated and gifted by our friends on our special days.
It makes you feel special when it’s from your favorite brand. “Aww! They remembered!” And you will undoubtedly want keep engaging with a brand who cares about you.
Jetson Health is an example.
It’s the birthday of this brand. This brand is offering a $10 off their product when the user enters the code BDAY10 at checkout. The bottom of the page has a code for 20% discount.
Subscribers will be more inclined to purchase it, because who doesn’t love receiving gifts? They will look forward to their next anniversary.
This email is a call to action Personalized email campaigns will increase your open and conversion rates, and strengthen the relationship you have with existing customers. Create messages that are tailored to the needs of your customers to improve your re-engagement.
Subject Line Suggestions:
- Your Birthday Treat
- The Birthday Deal That Is Like No Other
- It’s Your Birthday. Celebrate your birthday in style with [Brand name].
7. Coterie – Celebrate holidays
Don’t limit yourself to celebrating birthdays and anniversaries. Use seasonal emails as part of your re-engagement plan.
You can use this to re-engage inactive clients by announcing “Ho ho ho” just like Coterie.
Coterie sells products for the home, so Christmas presents a great opportunity to reach out to subscribers and secure a sale.
During this holiday season, people will buy pillows to make their homes feel more cozy. Imagine yourself curled up with a pillow and hot cocoa by the fire, enjoying a cup of cocoa.
They also thank subscribers for their support in a heartfelt way, making them feel appreciated. The fast and free shipping are an added incentive. Who wouldn’t like to get their gift in time for Christmas.
This email’s ability to inspire action: Most customers are in a giving mood during the holidays, such as Christmas, Thanksgiving or Easter. They will likely buy products during these times.
Subject Line Suggestions:
- [First name]!
- Happy Holidays From [Brand name]
- Season’s greetings from [Brand name]
8. Google Reward Their Loyalty
Re-engagement emails don’t have to be sent out to inactive subscribers. They can focus on existing customers.
If you ignore them, they may move to pastures greener. Offer existing customers discounts, freebies or loyalty programs such as points, features or extras to re-engage them.
Take a look at the following example of a re-engagement message:
Google offers 100GB of cloud storage for YouTube Premium subscribers and expert support.
It rewards the people who have stuck with them so long.
Google communicates clearly the benefits of the service so that users understand and know what they are getting, making them more likely to use it in the future.
This email is a great example of how to inspire action. Not only does it encourage users to sign up, but also makes them repeat customers.
Subject Line Suggestions:
- You can now receive your gift from [Brand name]
- Do not forget to redeem your gift
- Brand Name Reward You for Loyalty
9. Salt & Stone – Offers personalized recommendations
Email marketing campaigns are not complete without personalization. Offering personalized recommendations is one way to achieve this.
You can reactivate inactive subscribers by adding personalization to your emails. This will allow you to recommend similar products based upon their past purchases or preferences.
Check out this example from Salt & Stone.
The email includes a section that displays similar products. It also promotes the Santal & Vetiver Deodorant, and explains how its ingredients provide 24-hour protection.
The best sellers may be more appealing than the deodorant. Salt & Stone encourages its readers to buy more products by recommending them.
Psst! Click on this link to see Moosend’s recipe for success.
This email will inspire action. Even the most loyal of customers may not know everything you have to offer. Emailing them recommendations based on what they’ve purchased can encourage them to take action.
Subject Line Suggestions:
- Find Similar Products to [Product name]!
- After you bought [Product name], here are five more things to try
- Have you tried our latest [Product name]?
Sign up for a Moosend free account to get started creating your reengagement campaigns today. You can create your own in minutes with a drag-and drop builder and responsive templates.
10. Withings introduces new product features and updates
This email newsletter is similar to the first (‘Bring Up to Speed’) in that it aims to engage customers through product updates.
Withings is the perfect example.
This brand uses engaging visuals to create a reengagement email that grabs your attention.
The app’s description lists all the improvements made to the app, including the new icon. The Withings version 5.15 is a performance-focused version with fewer bugs.
People who have given up on this app due to performance issues will be delighted to find that it now has a better look and is more functional. They may even return.
This email is a great way to inspire action. A re-engagement template like this will encourage people to download the app.
Subject Line Suggestions:
- Find out about the new features of [Product name] 2.0 today!
- The Version 2.0 of [Product name] is Here!
- Check out our brand new app!
11. Cuisinart: Ask if they want to hear back from you.
You may accidentally send your readers too many emails, and they will be put off.
They may prefer to unsubscribe rather than continue the relationship. They may have stopped reading your emails if the content was irrelevant.
Ask them what they need from you. Here’s an example of a re-engagement message from Cuisinart.
They noticed that someone was no longer interacting with emails, and they wanted to know their preferences. Cuisinart offers subscribers two options: customize communication and content or unsubscribe.
This also makes the reader feel at ease by letting him know that there will be no hard feelings if he decides to unsubscribe from the newsletter.
What this email inspires: The purpose of an email like this is to give the customer the choice to customize their communication preferences in order to improve the customer experience.
Subject Line Suggestions:
- I Have a Query for You
- Would you like to hear from us?
- Update your Communication Preferences
12. Avocode: Share customer success stories and case studies
Use real-life stories to highlight the importance of your product. Case studies, customer stories and spotlights on communities are all ways to show off its value.
If your subscribers are losing faith in your product and stop reading your emails, you can remind them of its greatness by including case studies or customer success stories.
Avocode highlights the benefits of its solution through concrete examples and cases studies. This will convince users that they have made the right choice and should continue to use the product.
This email has a standard structure: you just need to add a list of resources that the recipient can use to resolve their issue. In this case, it’s a free collection of e-books.
Don’t forget a short description of the resource, and a call to action to increase conversions.
This email is a great way to inspire action.
Subject Line Suggestions:
- Check out what people are saying about [Product]
- Save more time with [Brand name] (Case Study Inside).
- Want to know if [Brand name] is the right choice?
13. Wix – Promote a limited time offer or flash sales
Flash sale emails have one primary goal: To offer a limited time promotion or discount. The email takes advantage of the impulsiveness of shoppers by creating an urgency surrounding a time-sensitive deal.
These emails are also used by marketers to increase brand awareness and customer loyalty.
Wix is a great example of how an email can be simple.
This is a simple and easy-to-create tool that’s effective.
The user can see all the necessary information (such as what the offer is, which products are included in it and how long they have left before the offer expires).
The countdown creates an urgency that encourages users to purchase a subscription before it is too late.
This email will inspire action: Through FOMO, the user is more likely to purchase a product that they desire.
Subject Line Suggestions:
- Hurry! Offer ends soon!
- Enjoy 50% off our Products
- Limited Time Offer
14. Shopify – Ask for Help or Feedback
What do your customers think of your brand? You won’t understand why customers are unsubscribing to your emails if you don’t have any idea.
Emailing them is a good way to get feedback. Shopify has a great example of re-engagement emails.
Shopify uses this survey to gauge customer satisfaction. It also gives clients the opportunity to share their opinions.
They can improve their service for ecommerce companies by collecting feedback and creating better customer experiences. This will attract new customers or keep the existing ones.
As a brand you are always looking to satisfy your customers and please them. Clients will continue to return if you listen to their needs, and improve your service.
This also encourages loyalty. You can use these survey tools to create a questionnaire for your audience.
This email is a great way to inspire action. Asking customers for feedback can increase their interaction with your brand and allow you to improve your services.
Subject Line Suggestions:
- What if you were paid a penny for your thoughts?
- Please Help Us Improve Services
- Your feedback matters, [First name]
15. Share educational content with Buoy
Lastly, we will look at a way to promote educational content.
Internet is not only used to promote or sell products. People also use it to find out more information about certain topics.
Share valuable educational content like Buoy to revive your audience.
Buoy’s example teaches subscribers how to maintain gut health and how to maintain healthy gut flora.
The company sends out an email with interesting facts on gut health and how their product can help nurture it.
People will then feel more inclined to invest in your product.
This email is designed to inspire action. Educational content helps build credibility, trust, and establishes your brand as a subject matter expert.
Subject Line Suggestions:
- Want to know more about [topic]?
- Did you know that…
- Find out interesting facts about [topic]
Do you like our examples? We have selected the best examples so that you can better understand how important it is to re-engage your subscribers. How do you create them?
Continue reading to learn more about this topic.
Best Practices for Re-Engagement Email
Here are some tips for creating the perfect reengagement email to get subscribers to open your emails.
Let’s get practical!
List segmentation
Email segmentation and email tagging are important for every email campaign.
Segmenting your list of subscribers means categorizing your users based on similar characteristics such as education level, age or geographical location.
This will allow you to choose the right strategy for each person.
Some people may prefer humor in emails, while other people will respond better if you send them useful resources. You might find that some people prefer to contact you via social media.
If you are unsure of how to go about it, Moosend can break your list down into segments based on whatever criteria you select.
You can segment your emails using and send the correct email to the appropriate audience.
Email frequency and timing
What is the best time of day to send an email?
Moosend set out to discover the answer. They found that the best days to send emails are Tuesday and Thursday, as they had the highest rates of open.
Emails sent after 6pm are rarely opened.
We recommend that you consider your industry. The average open rate in the food industry was 18.68% while the pharmacy industry scored the lowest (6.13%).
B2C audiences are more difficult to target because they rely on buyer personas and email segmentation.
A time zone is another factor to take into consideration. While you may send your emails at the best time for US audiences, do not be surprised if Europeans don’t read them simultaneously.
Measuring the campaign performance
It is important to measure the performance of your campaign. It may seem like sending emails will suffice, but measuring the performance of your campaign is crucial for future campaigns and retaining users.
Emails are not complete without measuring metrics like click-through rate, Open Rate and Conversion Rates. You can then make changes based on what you’ve learned.
Most email marketing tools have analytics built in that you can use to monitor how your emails perform and improve engagement rates.
Moosend also offers comprehensive and precise reports to help you save time and make better business decisions.
This ultimate guide to email engagement will show you how to engage your customers.
Create an Email Campaign for Re-Engagement
It’s now time to write your own re-engagement emails! Get creative is the first step! You can use emojis, give incentives, or make your emails mobile friendly.
You can also use an email marketing program like Moosend.
It offers many useful features such as A/B Testing, Marketing Automation, and a Newsletter Editor.
email delivery is also excellent. You can send the correct messages at the appropriate time by enabling and configuring a sender-policy framework (SPF).
It will also improve your reputation as a sender over time.
Register now to try Moosend free of charge by .
The post 15 Reengagement Email Examples to Revive Your Subscribers List first appeared on Email marketing automation platform for Thriving businesses.
