- HoneyHat

1. How many people use Reddit?

You should know the number of Reddit members around the globe.

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DataReportal estimates that in 2022 there will be 50 million Reddit users who are active every day (DataReportal 2022). The number of daily active users has fallen by a mere 3.8 percent from 52 million a year earlier.

Since its launch in 2005, the number of Reddit subscribers has exploded. From 2015 to 2019 the number of Reddit Users logging in at least once per month increased by 258.33 percent.

Experts attribute the platform’s popularity to the relative anonymity that users enjoy when posting and navigating the platform. Reddit is unlike many other social networks in that it can be accessed with only a username or email address. Reddit is used by millions of people every day because of its strong niche communities, and the high standards of moderating.

2. How popular is Reddit?

Reddit is one of the most popular social networks, and it’s no surprise.

Reddit is the tenth-most popular social networking website in the United States, according to the latest statistics (DataReportal 2023). Reddit is used by 29,3% of US internet users.

When comparing Reddit to the most popular social media platforms in the US, it is still far behind Facebook and Instagram. There’s a long way to go until Reddit can catch up. 74,2 percent of US consumers are on Facebook and 60,5 percent are on Instagram.

Reddit is less popular as a platform for social media in general. Reddit was not included in a recent ranking of 15 social media platforms used worldwide. Snapchat and Instagram, which are competitors to Reddit, make the list.

These Reddit stats show that it remains extremely popular, particularly among men. Reddit statistics show that more than six in ten users (63,1 percent) are male.

3. Reddit users are a major source of desktop traffic

Now we know how many people access Reddit, and the popularity of it, let’s look at from where they are doing so.

Reddit’s latest statistics reveal that almost half (47,5%) of desktop traffic comes from the US. This is a clear indication of its popularity in this country. Reddit, in fact, is the 12th-most popular website in the US.

The United Kingdom, Canada and Australia are all close behind with each having around 7 percent.

These Reddit stats clearly show that Reddit is more popular with English-speaking communities. Germany is the only country that does not speak English to be ranked in the top five. It contributes 3.29 percent to Reddit desktop traffic.

4. How long do Reddit users spend on the site?

Reddit’s statistics show that social media users love it. How much time do they spend on Reddit?

Reddit is a site where users can spend hours browsing. From commenting and upvoting to reading and posting, Reddit offers so many options that it’s common to find people spending up to eight hours per visit. Reddit users, on average, spend less than eight minutes per visit. (Similarweb 2023). In this time, Reddit users visit just over six pages.

Reddit has a bounce rate of 41.22 per cent. Around four out of ten Reddit users leave the website after only visiting one page.

5. Reddit Demographics – Age

The question is: what are the demographics of Reddit and, specifically, how old are their users?

According to Reddit’s latest statistics, it is the most popular site among those aged 18-29 (Marketing Charts 2021). Reddit is used by 36 percent of US adult users in this age group, which is more than one third.

Reddit’s popularity is higher among young adults, as shown by the 22 percent of those aged 30 to 49. As the age of users increases, their usage begins to decline.

According to the same statistics, ten percent (10) of US adults aged 50-64 use Reddit. This figure drops further to only three percent (3%) for those 65 years and older.

6. Subreddits Number

To understand just how large Reddit is, we must first answer this question: what is a subreddit.

Reddit is made up primarily of subreddits (also known as communities), where users gather to discuss the various topics that correspond with the subreddit title. Analysts attribute Reddit’s popularity to these communities.

Since Reddit’s founding 16 years ago, the number of subreddits is consistently growing. There are currently more than 2.8 millions subreddits. (Reddit metrics, 2021). There are subreddits for almost every topic, from general topics such as tech and the environment to niches that are very specific.

Participate in subreddits and learn about your audience’s interests.

7. Reddit Stats: Active communities

Reddit considers a subreddit, or community, to be active when it receives a href=”https://nealschaffer.com/subreddit/#::text=Subreddits that%20post%20or%20receive,omitted%20from%20reddit’s%20community%20count. Reddit considers a subreddit, or community, to be active when it receives at least 5 comments per day.

According to Reddit’s latest statistics, the platform has more than 100,000 active community groups (Reddit 2023).

These active communities might seem like a great place to market, with their higher levels of activity, views and engagement. Here’s a warning: If you plan to leverage the traffic, proceed with caution.

Reddit users will flag content they consider to be spam if it is too promotional. Reddit users are most likely to engage in the community and participate, which is the best way to market. Alternatively, consider using Reddit ads.

8. Reddit Posting Time: Best Times to Post

You need to make sure your Reddit postings are seen by the maximum number of people. Reddit’s latest statistics indicate that you might need to work after normal office hours to be able to post at the optimal times.

According to a general rule, the weekends and Mondays tend to be the best times for posting on Reddit. (X-Cart 2020). You’ll want to post at times when most Reddit users will be online.

Reddit users tend to be most active in mornings, according to research. If you’re posting on Mondays, do it between 6am and 8am.

Reddit users are getting more sleep on the weekends, so posting hours have been pushed back. On Saturday, the best time to post to Reddit is between 7am and 9am and on Sundays from 8am to noon.

9. Reddit Stats: Ideal Post Length

This Reddit stat is important to remember if you are looking for upvotes.

A study of 30,000 posts from the top subreddit reveals that titles with less than 120 characters are the most popular (Foundation 2019). Titles between 60 and 80 character titles perform best and receive most upvotes.

You should not make it too short. We mean posts with less than 20 characters, as the number of upvotes falls as much as 1,200 for those in the bracket 60-80. The posts with fewer than 20 characters also have the lowest performance.

Too long titles can also be harmful. Titles with 120 characters and more are less likely to be upvoted (less than 8,000 ).).

When deciding on a title for a Reddit posting, adopt the Goldilocks mentality: neither too long nor too short.

10. Reddit Video Usage

Reddit content is no longer limited to text and images. Reddit launched its own native video feature in 2017 that allows users to upload videos (as long they are shorter than 15 minutes), instead of posting YouTube links.

Since then, this feature has become wildly popular. Reddit users now watch a staggering 1.4 billion native video clips on the platform each month (Reddit 2018). The company claims that videos are now a large part of the content shared on the website.

Reddit also works constantly to improve its features so that users can do more with video. Recently, they launched Image Gallery which allows users the option to post multiple images. Soon, it will also support videos.

Conclusion

These Reddit stats should have helped you better understand Reddit and its users. You should have all the information necessary to create a Reddit Marketing strategy.

If you remember the Reddit statistics and users, you will be able to successfully master Reddit marketing.

Summary: Reddit Statistics

Here is a summary for the Reddit stats you should know by 2024:

Reddit has 50 million active users daily.
Reddit ranks tenth in popularity among social networks in the US.
Nearly 50% of Reddit desktop traffic is from US users.
Reddit visitors spend an average of seven minutes and 59 second per visit.
Reddit is most popular with users between 18 and 29 years old. Reddit is used by over one third of US adults between 18 and 29.
Currently, there are more than 2.8 millions subreddits.
Reddit has more than 100,000 active communities.
Weekends and Mondays are the best times to post Reddit.
Reddit’s posts with titles between 20 and 80 characters in length perform best.
Reddit’s users watch 1.4 billion native video clips every month.

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Author: Ying Lin

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