30 AI marketing hacks that will help you do your job better //
According to the <a href="https://www.marketingaiinstitute.com/blog/2023-state-of-marketing-ai-report#:~:text=98%25%20of%20marketers%20use%20AI,AI%2Dfocused%20education%20or%20training. According to the "2023 State of Marketing AI" report by the Marketing Artificial Intelligence Institute 98% of marketers are already using AI. With more tools available and pressure to adopt them immediately, it is easy to get overwhelmed. What tools should you choose? How can you use them most effectively? What makes you work smarter and not harder?
You’re not the only one who has asked yourself these questions. The Marketing Artificial Intelligence Institute has reported that CMOs are less confident in their AI knowledge, usage and purchase than other C-suite executives. How can we, as marketers close this gap? We can use AI intelligently and strategically to build our marketing strategy.
30 AI marketing tips to make your life easier
You’ll find here a collection of tips and tricks to help you use AI for your everyday marketing. These tips and hacks will help you maximize your AI results. We know that they work, because we have tried them.
Finding your audience’s pain point is the first step.
You can spend hours combing through data, research, and studies to create marketing personas. AI can be used to research and uncover important insights that you might not have known about, especially when it comes the unique challenges faced by your audience.
Tip: Request that AI research and synthesizes the most important pain points of your target audience. Ask for external data and sources, even if you’re using your own data. You can find out more information quickly and save hours of research.
2) Segment your audience.
You can increase engagement and relevance by segmenting your audience. After you have done audience research and figured out who your audience is, you can refine it to create personas.
Use AI to segment audiences based on their demographics, behavior, needs, and interests.
3) Find out the latest trends.
In a world that is constantly changing, keeping up with the latest trends can be a challenge. AI is a great tool to help you stay on top of the latest trends and best practices.
Share the insights you get from AI with your team. Share the same insights via social media – a great way to fill your feed with rich content.
Analyze the top 10 competitors.
It is time-consuming to research your competitors, but AI can make it easier. AI identifies and extracts the most relevant data about them.
Tip: Asking AI to analyze your SEO competitors’ sites and determine their strengths and weakness in comparison to yours is a quick way to get some insight.
5) Update old blog posts.
Keep your website content updated to improve your ranking. One of the best methods to achieve this is by re-optimizing old, outdated content. AI can help you by helping to source new information or rewrite old content.
Tip: Use AI for new headlines, research, tips, etc.
6) Repurpose existing content.
Repurposing your content is one of our favorite ways to maximize the impact of your work on social media platforms. It takes more creativity to come up with creative ways of condensing or repackaging content.
Tip: Ask AI to repurpose a piece existing content across your favorite social platforms. It’s possible to tweak or refine these ideas depending on your audience and goals. But it’s an excellent starting point.
7) Optimize landing pages.
AI can help you create landing pages with strong conversions. It helps with everything from messaging to layout to design. It can improve your results whether you are building a brand new page or optimizing an existing one.
Use AI to create copy, headers and CTAs. Find the right mix of content for your audience.
8) Create a social strategy.
Social media is an essential component of any marketing strategy (especially now that SEO has become more competitive). AI can assist you in building a data-driven, smart strategy that will reach the right people while increasing engagement.
Tip: Ask AI to determine the best platforms and content for your audience. Also, ask how often to publish and what kind of content will get the most engagement.
Create Twitter threads.
The best way to deliver value to followers is to create Twitter threads. AI can make it easier to create them, whether you are sharing new insights, tips or data.
Ask AI to provide specific data, examples, or tips on the topic you are interested in. Use each response as a separate tweet in the thread.
Find influencers within your industry.
Influencers and micro-influencers can be powerful allies in helping you to expand your reach. This is particularly true if your company is entering a new marketplace and you need to increase brand awareness. Finding the most connected people can take a long time.
Tip: Ask AI to find the top influencers (on each social platform) in your niche. You will get a list of great people to engage and follow. Reposting the content of others is a good way to establish a relationship with them and create an interesting feed for your own channel.
Plan your calendars and project timelines.
Marketing is dominated by the tedious tasks. AI can create a social calendar or editorial calendar. It can even build a timeline for a project. This is particularly useful around the launch of new products and campaigns.
Jayant Padhi explains how to create an exact content calendar tailored for your goals.
Synthesize an article of content.
AI can review and synthesize information to deliver the highlights of an article, a deck or a long email.
Ask AI to read and summarize the text for you. This will ensure that you get a condensed, useful version.
Find gaps in the content.
It’s easy to miss ways that you can improve your buyer’s journey when you are so focused on content planning. AI can help identify these blind spots and produce content that will stand out on the market.
Tip: Have AI analyze the gap between you and top SEO competitors. You will gain insight on the types of content to create, and new topics to explore.
14) Find new tools.
As more AI-powered software is available, we are in the golden age for automation. When your inbox is flooded with the latest news and your schedule is packed, it’s difficult to compare tools to determine which one will best suit your needs.
Tip: Ask AI to provide you with pros and cons for the top five tools that you are considering. This can save you a lot of time in sales calls.
15 Create an AI agent.
AI-powered chatbots and agents can help you to better serve your customers and create more personalized experiences. They also save your team’s time by answering common questions.
Nick Dobos explains how to create an AI agent.
16) Create creative briefs.
You can spend hours as a content marketing professional creating briefs for each project. Let AI create a brief to be used in your next brainstorming session or for launching a new product.
Save time by using AI to create briefs from templates that you can repeat.
17) Create marketing decks and reports.
It is essential to regularly report on your progress and inform your team. However, even with templates it can take hours. AI can help you create reports, synthesize information, and proofread. This will save you time and effort.
Tip: You can ask AI to extract interesting insights from your analytics or you can feed it with a report template so that the AI can sort and present information in an effective manner.
Create a search bot powered by AI for your blog.
You probably have a good library of relevant articles if you’ve been doing content marketing for some time. Add an AI-powered bot to your content marketing strategy to make it more visible.
Tip: Create your search bot using the categories that you cover. Seth Godin’s blog is a great example of how he has used this tool.
19: Rewrite your website’s CTAs.
CTAs can be one of the most effective pieces of copy. However, due to the limited word count it is difficult to create a CTA that will really capture people’s attention.
Tip: Use AI to create CTAs that are tailored to your audience, tone, number of characters, etc.
20) Write stronger email subject lines.
Your subject line is the first thing that people will see when they open your email. In addition, it’s becoming increasingly difficult to stand out from the crowd in an inbox.
Tip: Customize your subject lines so that they speak to the unique needs, concerns, and interests of your audience. Create variations by varying emotions.
21) Personalize emails.
Writing full marketing emails is also a challenge. There are tools to help you create strong emails that appeal to your audience.
Ask AI to create a hook that grabs attention for your first sentence, and then ask for the body copy. Again, tell it to use the voice and tone that is appropriate for your audience.
22: Create email automation workflows.
AI-driven workflows for email automation nurture leads and guide customers through their journey. It can be a chore to set them up and create the emails that go along with them.
Tip Ask AI for personalized emails triggered by actions or behaviors of users.
23. Brainstorm drip campaigns.
Email marketing can be a great way to nurture leads. But you must provide your subscribers with engaging content on a regular basis. AI is a great tool for helping you create drip campaigns and retargeting campaigns to connect with the right people.
Tip: Ask AI for different ideas to appeal to different audiences, and to encourage them to take specific actions. You can then focus on the content that is most relevant and interesting for your goals.
24) Write stronger headlines.
It is important to create headlines that are attention-grabbing and keyword-rich. However, they are often the last thing written after you finish an article. AI helps you create headlines that are keyword-rich, attention-grabbing and engaging.
Tip: Have AI write headlines that are based on emotions such as surprise, fear or intrigue. Then, you can test which headlines are most popular with your audience.
Create a matrix of campaign messages.
AI can help you come up with great ideas for campaigns, but it can make your life easier by helping you create effective messages to connect better with people on different platforms.
Tip: Request that AI generate a complete messaging matrix including the target audience, key messaging, value propositions, tone, messaging on each channel and CTAs.
26: Write case studies
Case studies and testimonials can be a powerful way to build trust and demonstrate social proof, but you need to present them in an engaging narrative format.
Tip You can ask AI to create headlines that are results-driven and compelling.
Create catchy captions
The best practices for social media are always changing, and they change on all platforms. AI can help you write and refine your content faster to ensure that it engages with your audience.
Use AI to create captions, hashtags and CTAs. Adapted to each platform and audience.
Brainstorm ideas for interactive contests or games.
Content is a great way to engage your audience, particularly on social media platforms. Contests and interactive experiences can be great ways to engage and build community. They also allow you to showcase your brand’s personality.
Tip: Use AI for brainstorming fun contest ideas. Bonus points if you come up with a clever contest name. If you have already identified the content gaps in your business, you can ask AI to come up with interactive ideas for engaging people.
29) Improve lead qualification.
AI can qualify and score leads more accurately through the analysis of various data points. Spend your time and resources on the leads that are most likely to convert.
Bardeen’s Hacks for Lead-Prospecting Automations will save you time.
30 Use it for A/B Testing.
A/B testing can be your best friend, whether you’re testing out a new homepage, landing page layout, copy for an ad, or subject line. It can be exhausting to create two versions of the same content.
Tip: Give your current version of the ad to AI and ask it for an alternate version with a strong emotional appeal that will encourage your audience to perform a certain action. Then, you can test which elements result in higher conversions.
How to Make AI work for you
You will learn more and experiment as AI evolves and is integrated into your marketing operations. It is important to note that AI is not perfect. It still requires a critical mind to give it the correct prompts and review its generated content. There are several ways to improve your teamwork and results.
- Be specific. Your results will improve the more you provide AI with detail. Don’t ask, “What is the biggest problem in the tech space?” but rather, “What challenges do startup CMOs of SaaS companies face every day?”
- One question at a time. If you break up your questions, you’ll receive more detailed and specific answers. Instead of asking “What are your best tips for finding your audience, marketing your product, and maximizing revenue?” break each question into separate components.
- Regenerate responses. If you want more variety, try regenerating responses when asking for headlines, tips, takeaways or copy. If you are not receiving helpful answers, you should refine your questions.
If you’re looking for a partner who is knowledgeable about AI, then you should contact us. Learn more about our AI marketing team and contact us to learn how we can help you.
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