- HoneyHat

Why should you care about Black Friday?

First, you can benefit from increased traffic and sales by taking advantage of Black Friday. To help you understand why Black Friday is important for your business, let’s look at some key statistics:

(a data-wpel-link=”external” href=”https://www.sitecore.com/resources/index/interactive/2021 holiday trends report” rel=”noopener” target=”_blank>Sitecore/a>) 59% of consumers aged 18 to 44 want to shop online. (Sitecore)
83% of shoppers say they’ll avoid shopping in stores. (Sitecore)
Black Friday has the most email campaigns sent, with 116.5 millions. (Campaign Monitor)
Cart abandonment emails are opened 34% of the time and clicked 9% of the time during holidays. (Sleeknote)

Black Friday is important for eCommerce, as online holiday shopping is more popular than in-store purchases. It is therefore crucial to have a Black Friday strategy that targets your audience and offers the best incentives. Below, we will show you some of the most effective tactics to use for your Black Friday campaign.

Check out our Black-Friday marketing statistics for more information.

Let’s now see how to create the perfect holiday schedule for your business.

1. Plan Your Black Friday Email Schedule

Early deals and discounts will be sought by consumers. You can take advantage of the purchase intent by developing an effective mail schedule that targets them at the time they are most in need.

Divide the holiday into three mailings periods: pre Black Friday, Black Friday Day, and post Black Friday (Black Friday Weekend). You will then know exactly what to say to your audience, and you can add the information to your Email Marketing Calendar.

Pre Black Friday

Pre-Black Friday can begin as early as October. Teaser emails and early-bird discounts are great ways to get your audience excited about your company.

Clarks, for example, began their Black Friday campaign with a mailer sent in early October. It is important to encourage potential customers to order early to get the free shipping and discount.

This is how an email looks like:

Subject: Select styles are 40% off for a limited time

Sign up for a Moosend Account, download a Black Friday Email Template and boost your seasonal sales by using irresistible emails offers.

Try Moosend free of charge

Black Friday Day

We’ll show you how to create a design that will impress your recipients. Sending your emails at the right time will ensure that your list responds to your campaign.

Consideration of sending data can help you improve your open and engagement rates. According to the best sending times you can increase your open rate by delivering emails between 9 am and 11am.

Here is an example of Diesel delivering a message on Black Friday at 10:00am:

Subject: Today is Today. Up to 50% off.

Post-Black Friday Weekend

Sale shouldn’t end on Black Friday. You can instead plan a post Black Friday email campaign to target your weekend shoppers with last-minute deals!

Don’t send too many campaigns or use your best cards on the weekend. Black Friday follows on from the weekend, so you can prepare customers for even more deals.

Here is an example from The Body Shop.

We got you covered! We got you covered

2. Give Your Email List a Boost

You can spend some time before you begin emailing subscribers to increase your mailing list. This will help your email marketing strategy, but also increase the reach and profits of your seasonal sales.

You can use some list-building techniques, but you should dress them up for Black Friday. You can, for example, use the online form builder tool to create a popup that includes a Black Friday deal to increase your lead generation.

Here’s a simple Black Friday Popup Idea to attract your website visitors.

Source

You will need the following to make it work:

Your headline should highlight the benefits of subscribing to your newsletter.
Popups with high-quality graphics are more attractive.
Call-to-action that is clear and stands out.

You can also create an attractive landing page for Black Friday with a compelling offer to entice your website visitors to give you their emails. Don’t forget about giving your audience something of value with smart email copy and images that convert, as well as a newsletter subscription form that is easy to complete!

For businesses who want to increase their conversions and boost their signup rates, creating landing pages is essential. You can create your landing pages using a page builder such as Moosend, Instapage or Moosend.

3. Find out what your audience wants

Black Friday offers retailers the opportunity to move items that are still in their stock. Just because you keep these items in your stockroom doesn’t mean you should bombard your customers with them.

You need to know what your audience wants before you can plan your sales email. This can be done by:

Monitoring online consumer behavior patterns.
Creating email surveys for your email subscribers.
Examining the trends in holiday shopping.

Source

You can create Black Friday offers that will appeal to your customers by researching the products that are most popular during the holiday shopping season. You can use this information to create Black Friday email campaigns that will drive your customers back to your website or online store.

According to Sitecore’s holiday trends report 75% of consumers believe that other discount days offer better deals than Black Friday. For this to not happen, you should study your competitors’ emails and take into account the discounts that have already been offered.

Use the data to offer your audience an amazing Black Friday deal that will have them in awe!

4. Create a Beautiful Email Design

It’s now time to create your Black-Friday email design. You can either start creating your message from scratch or you can use a newsletter template that has already been created to save time.

You can add advanced elements to your campaign using template builders such as Moosend and Mailchimp. These include GIFs, countdown timers, product blocks, etc.

You can save time by using pre-made templates and customizing them to match your brand. Moosend, for example, will provide you with different Black-Friday newsletter templates so that you can get started.

Customize It Now!

No matter what you decide, keep in mind these best Black Friday Email Design Tips to nail your emails.

Images of high-quality products: Customers like to see pictures of the product you’re promoting. Add eye-catching visuals to entice them.
Holiday colors. Black-Friday emails using black and yellow color palettes. Add more colors to create stunning holiday emails. Red and green can be used to suggest that Christmas is near.
Clear Design: Create attractive and easy-to read layouts, or select a newsletter template. White space can increase the readability and clarity of your emails.
Font Size and Color: Test different combinations to find the right balance. Unlayer recommends Arial, Verdana and Georgia as the best fonts to use.
Email Template Size: Be sure to pay attention to the size of your emails to ensure they display correctly in your inbox. ideal dimensions for email is 600px wide by 1500px tall, with a size of 102KB>

You can create an email that looks like MVMT by considering the information above.

Need some inspiration for your email? Sign up for a Moosend free account and create your own Black-Friday email!

5. Make Your CTAs Valueable

Call-to-action button is the most important part of your Black Friday Email Marketing campaign! You need to take into consideration a few factors in order to make them work:

Color: Your CTA buttons should be bright enough so that they stand out. Use colors like red, yellow or blue to draw attention.
Placement : Position your CTAs above your fold to increase click-through rates. Use the inverted Pyramid model for your subscribers to take action once they realize the value of the email.
Copy Use actionable language for click promotion. Keep it between two and five short words.

Below you can see the most common CTA button used by online stores.

Chubbies has a CTA of two words to direct its audience to its website. The words “now” and “shop” are straightforward and urgent, even if they’re overused.

You can get inspired by these examples of call-to action copy from popular brands. You can see that the word “shop’ is in most of them.

Click to Shop Kate Spade
All Deals Shop (LG)
Today, get 50% off (EmailDrips).
Shop Black Friday Specials (Michael Kors)
Shop Black Friday Now for High Beauty

You can use puns such as Meowingtons to give your message a twist.

6. Use Advanced Elements

You should use your email tool if it allows you to include advanced elements.

A countdown timer, GIFs and dynamic content blocks can add an element of urgency to your campaign and make it more personal and interesting. See how these elements can help you create successful Black Friday emails!

Insert countdown counters

Some of the top email marketing services, like Moosend or Mailchimp, already allow you to add countdown timers into your campaigns. You can add urgency to emails if yours offers this functionality.

You can use this to boost your Black Friday campaigns, plan a limited-time sale, or countdown your Cyber Monday sales! Here’s a sample by Bellami hair.

Use copy that increases the Fear of Missing Out (FOMO), and encourages customers to act immediately, such as:

Deals for a limited time
Sale ends on X
Last chance to Grab X
Coupon expires after X

Add GIFs

GIFs can be a great way to personalize your Black Friday messages. Use animated graphics to show the word “Sales”, or GIFs that represent your products, and save space.

Here’s a Black Friday email example from Converse that uses a GIF product to highlight their classics in an interactive and colorful way:

Utilize Dynamic Content Blocks

Personalization is a great way to engage your audience. Targeting them with relevant content will be more effective than sending them irrelevant campaigns.

You can use conditional visibility blocks, in addition to personalizing the subject line and greeting of your emails, to attract your readers’ attention by displaying content that is based on online activity or custom fields.

If you have a segment of loyal customers, you can create a block which will only appear to those shoppers who made X purchases in the past month. This feature can be used to show discounts and coupons based on the behavior of your customers!

Moosend allows you to experiment with conditional visibility! It’s easy to get started. Just create a Moosend Account.

7. Create the Perfect Subject Line

Subject lines are also important for your Black Friday emails.

An interesting and unique headline will attract your potential customers and encourage them open your campaign. To ensure that you get the best results during the holiday season with your subject lines, pay special attention to them.

This example uses emojis in the message to emphasize that the offer within is better than those around it.

If you’re looking for more classic Black Friday subject lines, then you can use the tried-and-true examples like “X% off everything,” “Black Friday has arrived,” etc. Here are some examples of popular brands who nailed last year’s Black Friday email subject lines.

Last Chance to Save 35% on Classics (Converse).
Black Friday Deals at Walmart
Day 4 Deals: More styles at 30% off (Ray-Ban).
Black Friday is coming! (IKEA)
Our Black Friday Gift To You (Cellular Outfitter)
Black Friday is coming! …(Diesel
Here is our four-day sale. (Apple)

You can use an email test tool to see how well your subject lines will perform.

Refine, for example, is a free intelligent test that gives you valuable insight and provides you with useful suggestions.

8. Use Your Preview Text To Boost Sales

The preview text is what Robin is for Batman. You need to use the right copy in your Black Friday subject line to maximize their potential.

Here are some preheaders for last year.

Shop and Get 40% off + a Free Phone Grip at Cellular Outfitter
Free Shipping for Bellami Hair Extensions.
Walmart: The savings keep coming (Walmart).
Early access is granted. Shop Now (Converse).
All

You can see from the copy above that brands are aiming to offer extra value to their subscribers. Bellami Hair, for example, offers a ‘Free Shipping.’ This is a great way to attract potential customers.

Preheaders that are effective every time should be linked to the subject line and provide extra value for your subscribers. Make them interesting to boost engagement, and keep them brief.

Follow these tips to create some preheaders that will increase your open rate, improve conversions, and make customers happy!

9. Integrate Email Marketing And Social Media

You can boost the results of your Black Friday marketing by integrating it with other channels.

Your social media profile should be one of them! Why? Social media networks are a great way to increase brand awareness and visibility. Here are some statistics that will give you a good idea.

Instagram has a 84% engagement rate.
Pinterest is used by 55% of consumers to make purchases.
TikTok is becoming increasingly popular with teenagers.
Snapchat’s engagement rate is 80%.

Social media can help you boost your business’s engagement. Start with the social media buttons to use them in your email marketing strategy. They will allow your subscribers to connect to you via your social media profiles.

Here is an example of HappySocks.

You can also use user-generated content and create email campaigns dedicated to Black Friday giveaways. This will give your brand credibility!

You can also use other channels to motivate your subscribers to take action. You can also integrate SMS marketing, Influencer marketing, and Referral Marketing with your email.

10. Create Automated Workflows

Black Friday email creation does not have to be a difficult task. If you want to send personalized messages and offer tailored to the needs of Black Friday shoppers, then you should use marketing automation.

This feature allows you to create follow-ups that are delivered at the perfect time. You will need an email automation service that has a workflow builder and triggers.

You can also use the following sequences to boost your Black Friday strategy:

Website Engagement Messages: Offer a VIP offer to shoppers who have visited specific pages or products on your site.
Upsell/Cross sell sequences : You can offer additional Black Friday discounts to customers who have purchased from your online store. You can use this method to engage one-time customers and encourage them to purchase more.
Reminders for special offers: Create an email series that reminds your subscribers about your exclusive holiday deals to improve sales.
Abandoned Cart Emails: Create a dedicated cart abandoned email to recover your lost revenue. This will target your abandoners and offer them Black Friday discounts or free shipping.

Here is a clever Black Friday Special Offer reminder from .

Moosend’s workflow builder is a great place to start if you’re looking for a way to automate your Black Friday email campaign.

You can start by signing up for a Moosend Account, and then jump into the automated workflows Editor. The platform offers pre-made recipes if you need assistance.

11. Track Performance and A/B Test

Now that your campaign has been sent, you can track its performance using the reporting and analytics features of your platform.

You need to track key performance indicators to determine whether your content is performing as you expected.

Here are some of the most important email marketing metrics that you should keep in mind this holiday season.

Email Open Rate: A low open rate may indicate that the subject lines of your emails are not converting well enough. You can improve their performance by tweaking them.
Click throughs: Check if your copy and CTAs are achieving your goals. A high CTR indicates that your value propositions and CTAs resonate with your subscribers.
Bounce Rate: Track your soft and heavy bounces to find out why your campaigns aren’t reaching your audience. This metric will help you identify potential issues with email delivery.
Unsubscribe Rate: If your campaign has a high unsubscribe percentage, it means your campaigns may not be engaging enough for your audience or they might see them as spam.

After you have tracked the performance of your emails, you can then use this data to run tests. A/B testing is a great way to test different elements.

If your CTR is low you can run an A/B copy or CTA test to determine if the problem lies with your value proposition. You can also do this with your email subject line, visuals or colors.

Since Black Friday is also a holiday that occurs again, gaining valuable insights can help you to improve your strategy and nail the holiday!

12. Prepare for Cyber Monday

Cyber Monday is the last step in planning an effective Black Friday Email Strategy. Cyber Monday is the day after Black Friday. You need to make sure that your weekend sales will boost your online sales message.

Create Cyber Monday emails that target your customers with incredible deals. You can also tease the Cyber Sale in your Black Friday emails, to motivate your customers.

Cyber Monday is coming up, and here are 3 things you should know before it arrives:

Do not promote Black Friday deals.
For better results, extend your Cyber Monday sales to Cyber Monday week.
Create subject lines with a sense urgency.

Here’s a Cyber Monday email campaign from MeUndies that is sure to catch your eye.

Black-Friday Email Marketing Strategy that Works!

Black Friday is a busy time of year for eCommerce stores, retailers, and SaaS businesses!

You can make the most of your email marketing campaign by creating beautiful campaigns that will show your audience exactly why they should buy from you. You can do this by creating the best Black Friday email campaign that will help you achieve the conversions that you want.

Don’t forget the tools you’ll need to create those incredible messages that will impress deal-hunters. You can test Moosend for free to see what you can do before the holiday season starts!

Black Friday is fast approaching! It’s time to start!

FAQs

Here are some quick answers about Black Friday Email Marketing:

1. How to write an email for Black Friday sales?

To increase the open rate, you need a compelling subject line and preview text. You also need powerful copy that conveys a sense urgency.

2. When should I send Black-Friday emails?

Create an automated workflow using different emails that start a few days or weeks before the event, send them on the same date, and then follow up to increase engagement.

3. How can I create a Black Friday landingpage?

Use a landing page builder that has drag-and drop functionality, such as Moosend and Instapage.

4. How can you stop Black Friday emails going into spam?

Use an email testing tool and avoid using words that are considered spam.

The post Black Friday Email marketing: Strategy and Tips [2023] first appeared on Email Automation Platform for Thriving Business.

Author: Marilia Dimitriou

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