10 Best Email Marketing Tools for Startups in 2023

Your budget and needs will determine the best email marketing tool for your startup.

Consider your startup’s potential for growth. Will the software grow with your company as you add more customers? We can help you decide on the best solution for your business.

We’ll look at some of the best email marketing platforms for businesses.

Disclaimer This information is accurate on September 22, 2023.

We Select The Following Tools

Our team has tested all the tools on this list to give an honest description of their features and capabilities.

Our software selection methodology is explained in detail on a class=”c-link” data-sk=”tooltip_parent” data-stringify link=”https://moosend.com/blog/softwareselectionmethodology/” data wpel link=”internal”. Moosend’s Blog has more information on our software selection process.

How to Choose the Best Email Marketing Software for Your Startup

The right email marketing software can make a big difference to your business and your marketing efforts.

Before you start the selection process, here are some things to keep in mind:

• Set your email marketing goals
• Calculate the amount you can spend on software
• List the features and functions you need
• Assess the user-friendliness of each platform
• Request demos or free trials from any ESPs you have shortlisted.
• Deliverability rates and reputation of the sender can be assessed
• Check how well it integrates with the other tools that you use
• As your email list grows and your marketing needs increase, you should ensure that your email marketing software is scalable.
• Assess the customer service and training provided
• Check that the tool is compliant with data protection laws
• Check the pricing plan carefully for hidden costs

Keep in mind that your choice of email software should reflect your specific requirements and long-term objectives. Make sure you make a well-informed decision. The right software will contribute significantly to the success of the marketing efforts for your startup.

Let’s now look at the best email marketing software we found.

Best email platforms for startups: features & pricing

You should choose a software that is affordable to get the best out of it. It should also be easy to use and powerful.

Let’s take a look at the tools that we have selected for you.

Let’s look at a few use cases.

Top Startup Email Marketing Tools By Use Case

• Moosend is the best all-in one email marketing automation tool available for entrepreneurs.
• ActiveCampaign is the best for marketing automation and personalization.
• Constant Contact is the best for templates that can be customized and tools to manage events.
• Mailchimp is best for customer journeys that are complex and templates.
• Brevo (Ex Sendinblue ) – Best email and SMS marketing tool.
• GetResponse is the best for combining webinars with email.
• Drip is the best eCommerce platform for advanced functionality and tools.
• AWeber is the best for its ease of use, customer service and support.
• MailerLite is the best for landing pages and simple marketing automation.
• Campaign Monitor is best for autoresponders and customization.

Let’s begin.

1. Moosend

Pricing: Plans starting at $9/month with a 30-day free trial. ( Signup here )

Best feature: Intuitive drag-and-drop editor

Moosend allows you to automate and create your email marketing strategies. It is a cost-effective option that has a user-friendly, intuitive interface. This makes it an excellent choice for startups who have little experience with email software.

Moosend’s intuitive editor gives you advanced features such as countdown counters to create professional email campaigns. You can also save time by using the newsletter template.

This tool offers robust automation workflows that allow startups to create targeted and personalized email campaigns. You can create automated sequences or use pre-made recipe to engage and nurture customers.

Effective email marketing relies on the ability to send the right message at the right time. Moosend segmentation helps you target specific groups of customers based on their behaviors, demographics and interactions with emails.

You can monitor the performance of your email campaigns by using the reporting and analytics feature. You can improve your email marketing strategy by monitoring important email metrics.

You will need to do A/B tests in order to optimize your campaigns. Moosend allows you to test subject lines, copy and send times in order to find out what works best.

Startups can also use the email API for scaling their business, and to enhance and customize user experience.

Best features

• Email editor with user-friendly interface
• Premade email newsletter templates
• Segmentation and personalization of audience
• Sign up forms and landing Pages
• Excellent email deliverability
• Transactional email (SMTP server).
• Integrations with CRMs, eCommerces, social media etc.

Pricing

Moosend offers an affordable price, with plans starting at just $9/month and including unlimited emails for 500 subscribers. A custom enterprise plan is available. Contact sales for more information.

Create a free account to test the platform without requiring a credit card.

Try out Moosend

2. ActiveCampaign

Pricing: Paid plans starting at $49/month with a 14-day trial.

Best feature Advanced email workflows

ActiveCampaign is a more expensive and advanced marketing solution. If you are a beginner, it’s best to consider a beginner-friendly alternative.

This versatile email tool is a great choice for startups who want to automate and build their email campaigns. This tool offers many features to help you engage your audience effectively.

ActiveCampaign offers robust automation features to help you create complex email sequences based on behavior. This is especially useful for startups who want to automate campaigns such as lead nurturing, customer retention, and onboarding. drip campaign can be used to target new leads and build customer relationships.

You can also benefit from advanced segmentation, which allows you to create and target specific segments based upon criteria. Startups can personalize their emails using dynamic content, merge tags and tailored messages to individual subscribers.

ActiveCampaign has lead scoring capabilities that help you focus and prioritize your efforts. This is a great tool for startups who want to maximize their limited marketing resources.

Split testing can also be used to optimize your strategy and test your email campaigns based on data from your customers.

Best features

• HTML email builder
• Automated workflows
• Email templates that are pre-built
• Popups to generate leads
• Smart email list segmentation
• Integrate with Shopify, CRM tools and more

Pricing

ActiveCampaign provides a 14-day free trial for testing the platform. Paid Plans Start at $49/month (paid annually) for 1,000 contacts and include 3 members, email marketing, forms online, automation and more.

You will need to pay an extra fee for SMS marketing, transactional email (Postmark), ActiveCampaign’s CRM and custom reporting.

Note that ActiveCampaign’s pricing changes frequently. We recommend you to check the pricing page to get more accurate pricing information.

ActiveCampaign

3. Constant Contact

Pricing: Paid plans starting at $12/month with a 60-day trial.

Best feature Event Marketing Tools

ConstantContact is a well-known email marketing tool that has an excellent reputation for being reliable and easy to use. Is it the best email marketing tool for startups?

Platforms like Constant Contact can be a great option for companies looking for a one-stop solution to jumpstart their email marketing campaigns. Constant Contact may be the best fit for your startup, but it is important to assess your needs and budget.

The platform offers a drag and drop email builder, as well as a variety of templates. However, A/B testing is not available. is more specific. Compared to other competitors, Constant Contact only offers subject line split tests.

You can also use the analytics and reporting tools to track your email campaign performance, such as open rates, conversion rates and click-through rates. The platform integrates with various eCommerce platforms and CRMs as well as third-party tools in order to make your email marketing more accessible.

Constant Contact also includes event marketing features, which are useful for startups who host webinars or events and want to promote them by email.

Best features

• Email newsletter templates for free
• Manage your contact list with this tool
• Autoresponders
• Drip campaigns
• Dynamic content
• Surveys and polls

Pricing

Constant Contact offers 3 paid subscriptions, starting at $12/month (Lite), $35/month (Standard), and $80/month ($500) for Premium.

Sign up for a 60-day free trial to try the platform out before purchasing.

Read the Constant Contact Review

4. Mailchimp

Pricing: Paid plans starting at $20/month with a limited free plan

Best feature: Multi-step customer journeys

Mailchimpis a popular tool for email marketing that is often recommended to startups and small business. It has a variety of features that can help you to grow your email marketing.

Mailchimp offers a variety of responsive templates that can be customized to fit your brand style and message. If needed, you can create your own custom templates to use immediately.

You can also use the Customer Journey tool, Mailchimp’s marketing automation feature. This allows you to map dynamic, automatic marketing paths for your audience. You can create them easily, and they are great for your blog or online business.

The package also includes A/B Testing. This feature allows you to test different aspects of your email, including subject lines, content and send times. Multivariate testing, a more advanced tool for split testing, is available on higher-tiered packages.

Mailchimp can be expensive, even though it is one of the best email marketing tools available. It’s also worth mentioning that Mailchimp will charge for duplicate contacts or unsubscribes. So keep this in mind before you buy.

Best features

• Responsive email templates
• Automated workflows
• Multivariate Testing Feature
• Powerful list segmentation
• Push Notifications
• Retargeting Ads

Pricing

Mailchimp offers four pricing plans. Standard pricing starts at $20/month and includes 500 subscribers with 6K monthly messages, while Premium costs $350/month and includes the same number and 150K messages.

There is a free plan, but it has some limitations. It’s still a good idea to try out the platform first before you commit to a subscription. You can also check out some competitors if Mailchimp is too expensive for you.

Read Our Mailchimp Review

5. Brevo (formerly Sendinblue

Pricing: Paid plans starting at $25/month with a limited free plan

Best featureSMS and Email Marketing

Brevo is a user-friendly interface that makes it easy for new businesses to design and send emails, even without requiring extensive technical knowledge.

You can choose from a variety of mobile-friendly templates and customize them to fit your brand. You can create emails that look professional without needing design skills. This is a valuable tool for digital marketing strategies as it allows you to minimize costs.

Brevo’s Marketing Automation will also allow you to automate drip campaigns that nurture leads and convert them into loyal customers.

Brevo’s API makes it easy to integrate with other tools such as eCommerce platforms, like Shopify, CRMs and content management systems. Your email marketing campaigns will be seamlessly integrated with your business processes.

Startups also need to email transactional emails, such as receipts, order confirmations and password resets. Brevo provides you with an SMTP Server to send these emails along with your marketing campaigns.

This email marketing software allows you to reach out to customer service via a variety of channels, such as email or chat.

Best features

• Marketing via SMS and email
• Popups, landing pages and pop-ups
• List segmentation
• A/B Testing Tool
• Reporting and Analytics
• Great customer support

Pricing

Brevo pricing begins at $25/month for the Starter plan with unlimited contacts. This email marketing software is recommended for marketing managers and eCommerce professionals. The Business plan costs $65/month, and offers more email marketing features.

BrevoPlus offers a free plan as well as a custom pricing option.

Read our full Brevo Review

6. GetResponse

Pricing: Paid plans starting at $19/month with 30-day trial

AI-generated campaigns are the best feature of

GetResponse can be used to enhance your email marketing strategies. See why below.

GetResponse is a great option for those who are just starting out and don’t have a lot of design or technical knowledge. It offers an easy-to-use interface that allows you to drag-and drop emails. GetResponse is the best choice for your team if you value ease of use, and want to manage and create email campaigns quickly.

GetResponse also offers robust automation features, which allow you to create automated workflows and automatic responders. This feature is very useful if your startup wants to engage customers and nurture leads through automated email series.

GetResponse offers advanced segmentation tools to help you tailor your messages for specific groups of subscribers.

GetResponse’s AI Email Generator powered by GPT-3.5 will help you create subject lines and emails that are optimized for your marketing campaign.

Best features

• AI-generated campaigns
• Reporting in detail
• Conversion funnels
• AI recommendations
• Integration of Ecommerce
• Web Push Notifications

Pricing

GetResponse paid plans start at $19/month with the Email Marketing Plan. You need to upgrade your plan to access more features such as marketing automation.

GetResponse does not offer a free trial, but you can test it for 30 days to see if the service is right for you. If pricing seems intimidating and you want something that will give you all the tools in a single plan, you should consider one of its best alternatives.

Go back to GetResponse

7. Drip

Pricing: Paid plans starting at $39/month with a 14-day trial.

Best Feature: Convenient user tagging

Drip allows you to engage and connect with your audience through marketing campaigns. The software can provide useful information about subscribers who open links in your emails, view products or interact with content. You can then assign a score to each lead and segment your audience in order to better target them.

You can save time and automate your efforts, whether you’re using simple shipping confirmations, or drip campaigns. Choose from a variety of templates and customize them using the drag-and drop editor.

Drip also offers conditional format. You can now add an “if clause” to your email campaign. If a customer is not subscribed to certain lists, you can include a link that says “subscribe”.

Drip can be easily integrated into many popular tools to enhance your overall strategy. You can then make more informed decisions to grow your business over the long-term.

Best features

• Visual workflow builder
• Conditional formatting
• Advanced Segmentation Options
• Details of analytics
• 150+ Integrations with eCommerce CRM CMS and more

Pricing

Drip offers a simple price structure, with only one paid plan. The platform includes all features and starts at $39/month.

The software does not offer a free plan. However, if you want to try it out for 14 days you are free to use the full features.

Check it out Drip

8. AWeber

Pricing: Paid plans starting at $15/month; free plan

Powerful landing page creator: Best feature

Aweber offers a powerful email marketing tool that is perfect for a new business. The service is easy to use and has an friendly interface.

The drag-and-drop campaign builder allows even beginners to create stunning marketing campaigns. The email templates are professional and, although they’re not extensive, can still cover the needs of any startup business.

You can use behavior-triggered emails , autoresponders, or advanced behavior trigger emails for email automation to nurture leads and convert them to customers. The platform also allows for effective segmentation to deliver content that resonates with your audience.

AWeber is not known for its analytics. The analytics aren’t as detailed as other alternatives but they do give you a good idea of how your campaigns performed. AWeber is compatible with a variety of CRM, eCommerce, and marketing tools.

Best features

• List segmentation and management options
• Email testing across devices
• Autoresponders & drip campaigns
• Split testing A/B
• Integrating to increase productivity

Pricing

AWeber paid pricing begins at $15/month and gives you access to the platform’s most basic features. You’ll need to upgrade your plan if you want advanced features.

This tool offers a free option for up to 500 subscribers, and 3,000 emails per month.

Check out AWeber

9. MailerLite

Pricing: Paid Plans start at $10/month. Free Plan

Best Feature: Sell digital products

MailerLite offers a powerful email marketing tool for startups. Its simple UI, advanced features and affordable price make it a great solution. Drag-and-drop email builders make it easy to create stunning emails. MailerLite templates allow you to save time while still creating cool email newsletters.

is also very powerful in terms of automation . Visual workflow builder allows you to easily create welcome series, abandoned-cart emails, and follow up sequences for nurturing subscribers automatically.

MailerLite provides you with landing pages and newsletter signup forms to help boost your lead generation. What’s most interesting is that the tool allows you to sell digital products. This could be a game-changer for many businesses.

You can build blogs and websites without having to buy another tool.

Best features

• A/B Testing Options
• Dynamic Emails
• Facebook Integration
• Sell digital products
• Unsubscribe Page Builder

Pricing

MailerLite’s plans begin at $10/month, for 500 subscribers with unlimited emails. You can also benefit from the free plan for up to 1,000 monthly subscribers.

Read Our MailerLite Review

10. Campaign Monitor

Pricing: Paid plans starting at $9/month; free plan (for testing only)

Best feature:Strong analytics and reporting tools

Campaign Monitor closes our list of the best email marketing software for startups. The software, despite being at the bottom of the list is still a good service that offers a variety of useful features to help startups grow.

The platform offers over 80 beautifully designed email templates in addition to its modern email editor. The Journey Builder will allow both beginners and advanced users to create automated sequences, regardless of their complexity. You can personalize content by inserting dynamic content based upon subscriber data to increase engagement and convert.

Campaign Monitor’s reporting and analytics are also great features. The tool provides detailed metrics such as click-through rates and conversion rates. You’ll be surprised that Campaign Monitor allows you to schedule emails to be sent out at specific times, or optimize send time based on the subscriber’s local time zone. Overall, this is a good package for an inexpensive email marketing solution.

Best features

• A large library of responsive designs
• Previews of your Inbox
• Time zone sending
• Reporting and Analytics Tools
• Spam testing

Pricing

Paid Pricing for Campaign Monitor begins at $9/month. This plan offers the platform’s main features as well as the ability to send 2,500 emails. You need to upgrade your plan if you want more features.

You can send a trial campaign to five subscribers for free to see if you like the platform.

Campaign Monitor

How To Choose The Best Software for Your Startup

Consider your startup’s requirements before making a final decision. These include budget restrictions, the complexity and size of your email strategy, as well as the need for other integrations.

Take advantage of free trials and free plans to test these tools to determine which aligns with the goals and objectives of your startup.

If you think Moosend is the right choice for your email marketing, sign up for a free account to start using a service which evolves with your business.

The post Top 10 Email Marketing Software for Startups in 2023 first appeared on Email Marketing Automation Platform For Thriving Businesses.

Author: John Desyllas