- HoneyHat

What is an email footer?

A footer in an email is the final block of text in a newsletter that contains important information about a company. The footer also contains links to allow subscribers take various actions such as unsubscribing from the newsletter or managing their preferences.

Here is a simple example of an email footer by Moosend.

You can use footers in any type of email message, whether it is promotional or transactional. You can write them as HTML or plain text to make them interactive.

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Why email footers are valuable to businesses

Here are the main reasons why you should always include a footer at the end of your emails:

You can build trust with your customers and increase brand awareness.
You can share information that is valuable about your business.
If used wisely, they can boost your Lead generation efforts
You can use them to maximize conversions by including calls to action
Subscribers can manage their email preferences and unsubscribe.

These amazing benefits make footers an essential part of your email marketing strategy. Before we get to the main elements of email footers let’s dispel a common myth about them.

Some people confuse email footers and professional signatures, or sign-offs. even though they share some parts, they usually don’t serve the same purpose.

The email signature adds a personal touch to an email by providing information about the sender. Sometimes they include links to marketing materials and company information, but not always.

Source

Email footers, on the other hand share more information about the brand. They can include more than just the logo of the company or a link to its website.

Usually, you can create both email signatures as well as footers using the same method. You can create both in Gmail and Microsoft Outlook’s email signature sections. You can also use email signature generators like Newoldstamp and WiseStamp.

How to make your email footer work

Find out what makes a successful email footer – , including your company’s name and logo and.

1. Subscribe link

We know it can be difficult to let people go from your list. To maintain compliance it is important to give them the option to opt out if they so wish. Take a look at the email footer of Wonder Valley.

will also be able to establish credibility as an sender. If you don’t give people the option to opt out, they will become annoyed. You can stop them from continuing with the right copy. This is an example of a unsubscribe link:

We don’t want you to go, but you can Click Here to Unsubscribe.

You can add a short questionnaire to better understand the reasons why people unsubscribe and then use this information to improve future email marketing campaigns.

2. Preference center

allows readers to control their email preferences. See the example to understand.

Add a “Manage preferences” button in your email to avoid unsubscribes. This will also protect the reputation of you as a sender. Let them choose the frequency or type of emails that they receive from you.

3. Contact Information

What happens if your subscribers want to get in touch with you? They can respond to you through your business email but they may want to have additional contact information such as your company address or phone number.

Take a look at how TripAdvisor does it:

It is especially important if you own a physical shop instead of eCommerce, so that people can find your location easily. You don’t need to include your email address when it is the same as that of the sender.

4. Social media buttons

You want to promote a omnichannel marketing experience and stay in touch through additional channels with your subscribers? Add links to your social media profiles and continue nurturing readers through various methods.

Enjoy the way Brooks running has displayed their social media icons:

Add buttons to your favorite social media channels and keep them updated with new content whenever possible.

5. Legal Information

In your email footer, you should include any important legal information, such as anti-spam, privacy, copyright and other terms. It’s important to comply with all required legislation, such as the CANSPAM Act or GDPR rules, before sending those campaigns to customers.

You can reduce the risk of damaging your brand and sender reputation in the future by implementing this strategy.

Additions to the email footer

There are a few optional components to add:

7. Brand values and mission

Include your statements in the footer of your emails to inform your readers and show them who you are. Avoid confusing your readers by following the style of your email.

Here’s an example of a footer by You Go. They have also shared their slogan.

8. Calls to Action

Use your email footer as a way to highlight your most recent work in order to increase conversions and sales. This is especially useful for marketing emails.

Why not share your most recent product launch or blog post? Or the webinar that you are preparing? Choose what to include based on the goals of your business and make sure that CTAs stand out.

9. A “Green Statement”

Do you want to demonstrate your environmental and sustainable attitude to your readers? You can include a “green” note at the end your email.

You can, for example, remind them of their environmental responsibility before they print your email in order to encourage a more sustainable lifestyle.

10. FAQs or Help Centre

can be used to create a FAQ section that answers the most frequently asked questions by consumers about your brand, your products or services. You can create a Help Center in your footer, like Captionsdid.

You can also share the contact information for customer service. You decide what to display to get the best results.

11. Referrals or social proof

The email footer is also important if you are looking to attract new customers. You can, for example, include testimonials from existing customers to show your new subscribers how much they value your brand.

You can also include a button that says “Refer A Friend” and offer incentives to those who refer new customers through word of mouth marketing.

Examples and Tips for Email Footers

We’re always here to help you if you need some inspiration for your email footer. We’ll show you some best practices for email footer design.

Now, let’s get started on our inspiration session for email footer designs!

1. Add space to make different sections standout

Blurb is a good way to include the most information possible in your email footer. There’s everything, from referral incentives to social media links.

To distinguish between the different parts, used a lot of space. The “Download” button is a great way to increase conversions and sign-ups.

2. Add more links by using drop-down menus

Here’s a way to include a lot of information within your email. Zwift has added three dropdown menus that help readers quickly find the information they are looking for. There are also other elements like the Privacy Policy and social media buttons.

The design is also very effective, as the orange stands out against the black background and grabs the attention of the subscribers. You can do something similar if you love the minimal but fancy styling of a campaign.

3. Copywriting for email footers: Be aware of the style

It’s important that you keep your writing style the same and make any necessary changes.

Some businesses, like Typeform include their slogan as well, because it is easier for readers to remember.

4. Mention the customer’s email address

Modern Mammals added the email address for customer support to those who needed help, and some other assets that didn’t steal the show. They can show their customers that they are available at any time.

Many brands opt for a simpler footer because they want to focus on the content of their email. It’s important to see what works best for your brand.

5. Shopping made easier by adding product categories

Marketers in e-commerce want to make the shopping experience for their subscribers as easy as possible. They encourage readers to contact them and go straight to the checkout by adding their website links and contact information.

This email footer by BASTA is a good example of how to do it. The font is very clear and the sections are easy to distinguish.

6. Mobile devices are responsible

Remember that your subscribers may open your emails on their mobile devices and tablets. You need to make sure that your emails are flawless.

MacPaw, for example, has met all technical requirements. The footer was kept short and contained all the necessary information. Top email services, like Moosend, offer responsive email templates that can help you overcome the barrier.

How to Create an email footer with Moosend

Do you want to know how to create email footers and campaigns that convert? Say no more! Moosend has everything you need to streamline all your email marketing campaigns.

Create a Moosend account and begin exploring our features. When you are ready to create a new email, click “New campaign” to fill out the necessary information. You can then move to the “Design section”.

You can easily design your email footer with our drag-and drop editor by selecting the elements you need from the dedicated section.

You can then save the campaign and use it in future campaigns, or edit it as needed. It’s that simple. You’re now ready to schedule and track your new campaign.

Email footers are the icing on the cake

You can see that email footers are a great way to improve your newsletter and marketing communications. Think about what you should add depending on the purpose of each email, and how your business is performing at that moment.

Insert these elements into your email marketing tool in an elegant, clear and concise manner.

You are not a Moosend Member yet? It’s your chance! Create emails that convert using our drag-and drop editor. You can also choose from our pre-made templates and save time. Good luck!

Email Footer FAQs

We’ve collected the most frequently asked questions about email footers.

1. Why should I include a footer in my email newsletter?

You can share important legal information such as disclaimers, policies and other assets such as contact and social information to increase brand awareness.

2. How can you add a footer to an email?

Follow the instructions in your email client, or select a template with a dedicated section from your email service.

3. How can I add a footer to Outlook?

It can only be added as an email signature. Go to “Settings”, choose “Compose & Reply” and type the signature in the email signature section.

4. How do I add a footer to my email in Gmail?

You can use Outlook to create a signature. Go to the “All Settings” tab, find the “Signatures” section, and then follow the instructions before saving it.

The post Create Effective Email Footers [Tips and Examples] first appeared on Email Automation Platform for Thriving Business.

Author: Alexandra Marinaki

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