Table of Contents

to Use Snapchat for Business (Beginner’s Guide)

Snapchat for Business gives brands the opportunity to engage with their audience. Many brands neglect to incorporate it into their social media strategy, mostly because it is perceived as a platform for user-to-user communication.

Snapchat, despite its ups-and-downs, is still popular among younger audiences. It boasts an impressive 397 millions daily active users around the world.

This guide provides you with the tools and tips that will help you use Snapchat for Business effectively and maximize your return on investments!


What is Snapchat?

Snapchat was founded in 2011. It is a social network that allows users to share short videos, images, and chats. These disappear after a certain amount of time, usually seconds. Snapchat has interactive features such as Stories that stay on your profile 24 hours. Snap Maps lets you see the location of your friends. Bitmoji avatars are also available.

You can edit and shoot all of your content within the app. Editing features like selfie lenses, stickers, text and text can be added to your photos to give them a little extra flair.

This is an example of how Primeark uses Snapchat Business!


Use Snapchat for Business

Snapchat for Business: 3 Reasons to add it to your social media strategy


1. Reach out to a younger audience

Snapchat is the best place to go if your target audience is younger than 35. Snapchat data shows that it reaches more than 75% of millennials, Gen Z and Twitter (now X) users.

Snapchat is used by young people for an average of 30 mins per day. It’s therefore a good idea to promote your brand.


2. Easy ways to promote your brand

Snapchat allows you to show content that only your audience has access. Use Snapchat to tease new products or services. This will make people curious.

You can satisfy their desire for original content, and they will keep coming back to see more. A behind-the scenes photo or video can be the ultimate form of transparency in many industries. Keep your ads fun and short.


3. Show the human side of your brand

Snapchat’s ability to show the human side of brands is what makes it so popular. It’s great for exclusive content and adding value to your business.

Here is a Snap of Cisco. This is one of the best examples of how a brand has used Snapchat for Business in order to show its human side.


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How to Set up Snapchat for Business

You must first create an account to use Snapchat for business. You can do this either on the web or a mobile device.

Enter your full name, phone number, and birthdate. Choose a username which reflects your brand.

You’ll then need to go to the Ads manager and start advertising your company. You’ll be able to Create a Business Account. Enter your business name, email address, name, currency, and country.

Your Snapchat Business Account has been created. You can now create a Public Profile, which is similar to a landing page for your business on Snapchat.

This page will be displayed once you click the Create ads button at the top of the screen.

If you’re a Snapchat Ad Manager newbie, Instant createis the best option to get started.

You can now start designing your ad once you have selected Instant Create!


Types and types of advertisements

You can advertise your brand in 4 different ways on Snapchat. Let’s dig a little deeper, shall we.


1. Advertisements for Collection

This is an advertising format that looks like a product catalog. It’s designed for commerce. This format allows you to display up to four images of products. Users can click on the images to see more details. The links will open within Snapchat.

Snapchat reports that “online retailer Wish.com achieved a 17 percent greater engagement rate using Shoppable Snap Ads than standard Snap Ads with the same product”. eBay had a five-fold engagement rate and Guess had a 4.1-fold engagement rate.


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2. Story Ads

You can use this type of ad to feature 3-20 snaps that tell your story. is what makes it different from other ads. It only appears on the Discover feed.

Snapchat shows your stories in its content section, along with popular content that is tailored to the needs of your audience.

Users can view your story with just one click. What’s the best part? You can also attach an attachment to allow users to swipe up, and explore your products even further. This allows them navigate outside of Snapchat.


3. Sponsored AR Lenses

These lenses are popular, fun and easy to make. AR lenses can be used to overlay anything from bunny ear to sunglasses on a photo. You can also create your own lenses that are relevant to your company.

You can start by creating a lens or frame. Then, choose a topic and begin. AR Lenses allow users to create unique memories by using special lenses that are relevant to their business. It’s a fantastic way to reach millennials.

Who wouldn’t like to see their face transformed into a taco, or a Starbucks Cup?

Who knows? Your Lenses might go viral on other social media platforms!


4. Commercials

Commercial ads are another advanced advertising option. They are a great way to increase brand awareness and engagement because they cannot be skipped in the first six seconds. This type of ad can only last three minutes.

As Snapchat is targeted at young audiences, you should make your ads more playful to increase engagement.


Snapchat for Business: Tips and Strategies to Use

You need to be able to hit the right notes in order to become King of Snaps. Take notes!


1. Be original

Snapchat is different from Facebook or Instagram. Snapchat is not about a perfectly edited highlight from your business or day. The exact opposite is true. Snapchat is popular because it allows users to see the other side of a camera, you.

Never post the same content on social media platforms.

Snapchat isn’t like that. Don’t worry about getting the perfect “snap.”

Post raw, real photos and videos to give your fans an alternative view of your company so that they will follow you and not miss a Snap.


2. Be Friendly

You are not the only one who feels this way. Your audience is vital to your business, and you need their attention in order for them to continue following you. You don’t want to see ad after advertisement that is only about your product.

Snapchat is no different. It’s all about giving and taking.

If a follower messages you, should reply. shows that you care about your clients and gives a human face for your brand.


3. Find out

Snapchat is a great app, but without a search feature, it’s hard to grow a following. You must therefore promote your Snapchat presence via other channels.

You can use Facebook, Instagram and email to your advantage.

Change your avatar in social media to your Snapcode Image and post it periodically on your newsfeed. Spread the word by sending a fun email that invites subscribers to join Snapchat.

You get the idea. Make sure you’re creative to grab your followers’ interest and maximize your social media platforms. Snapchat is all about cross-promotion!


5 Key Snapchat Metrics for Business To Track

Snapchat used to only offer its users screenshots and views. Snapchat now lets you view insights to help you create the perfect social media campaign.

Here are the top five Snapchat metrics that you should track.


1. Unique views

How many people have opened the first frame of your Snapchat story for at least a second? You can check the number of times people have opened the first frame of your story in the last 24 hours.

It is still very accurate and you can get valuable insights.


2. View Time

This metric allows you to see the length of time users spent watching your story. You can also view the information for the entire year and in terms of weeks and months.

This is an important metric that you should keep track of, as it will help you understand whether your content is engaging and when to make changes.


3. Completion Rate

You can now measure the percentage users who watched your entire story. You can now see your completion rate in your “Story View” page, without having to do any math.


4. Screenshots

The screenshot metric is a godsend. This tells you the number of users who have taken a screenshot.

Check the number that appears next to the triangle at the bottom left of your story.

Oops! I have zero screenshots. Oh well.


5. Fallout Rate

Divide the difference between the first and second snaps by 100 to determine when people stopped viewing your story.

This formula will allow you to gather more useful data, and produce better content for your audience.


Snapping It Up

You’re done! Snapchat for Business will be worth it if your audience is teens and young people.

This platform is irreverent and fun, and it can be a great way to reach your marketing goals. There are many ways to achieve this without spending any money.

For the best results on social media, be original and creative, and share new content that you haven’t shared before.

If you really want to go all out, use the Snapchat ads that the platform provides.

Enjoy your snapping, everyone!




The post How to Use Snapchat for Business (Beginner Guide) first appeared on Email marketing automation platform for Thriving Business.

Sophie Krokida
Author: Sophie Krokida

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