- HoneyHat

1. How many people use Instagram?

Instagram is being used by 1 in 3 social media users according to the most recent estimates (eMarketer 2022).

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Instagram allows you to edit and share photos as well as videos . Instagram, once a platform primarily used by teenagers and young millennials is now one of the world’s most popular social media sites.

Instagram users increased by 383 millions between 2019 and 2021. In 2020, Instagram’s popular photo-sharing platform crossed the 1 billion-mark for the first time, a feat that experts expected to happen in 2024. In fact, Instagram’s user base grew by 22.9% in the same year. Analysts credit a large part of the massive growth to a coronavirus outbreak, which drove many users to sign up on Instagram.

The number of Instagram users is a good indicator if you are wondering whether or not your brand should invest time and money in Instagram. To help you better understand Instagram’s many nuances, our team has created a guide on how to set up an Instagram store.

2. Instagram Hashtags Usage

Since the concept of hashtags was created in 2007 by Twitter (now known as X), their usage has exploded. They are now considered a fundamental element of social media.

Instagram is no exception. Hashtags are widely used on Instagram by everyone from companies to Instagram influencers and even the average Joe.

The latest Instagram statistics reveal that an average Instagram posting contains up to 10.7 hashtags.

Think again if you are thinking about going all-out on hashtags in order to reach new users and expand your audience. Instagram hashtags aren’t as effective when you use more. Engagement actually decreases when you use six hashtags or more, so keep it to five.

If you’re looking to be strategic, it may interest you to know that #love has been used more than 2 million times. While it might give your viewers a warm and fuzzy feeling, your post may be drowned by the other 2 million posts that use the same hashtag.

The next four most popular hashtags on Instagram are #photography #instagood #fashion #art

3. Young Adults Love Instagram

70% of the 1.3 billion monthly users of Instagram are under 35 years old (Statista 2022). This statistic shows the global distribution of Instagram users as of April 20, 2022. The most popular age group is 25-34 (31.7%) followed by 18-24 (30.2%). Do you target this age group?

Understanding the demographics of social media will allow you to determine which platforms are most appropriate for your brand. You’ll avoid wasting time on platforms where your target audience is not present.

Instagram is the place to be if your target audience consists of young adults. You can then start embracing the latest Instagram trends, and create the type of content that will appeal to your audience’s interests and needs.

4. How much time do people spend on Instagram daily on average?

Instagram may have the most users but new statistics reveal that US consumers are spending more time on Instagram. Instagram users will spend 30.6 minutes a day on average on the platform in 2023 (eMarketer 2023), compared with 30.2 minutes a day on Facebook.

Instagram time is important because, the longer people stay on the app, they will see more ads and have more chances to notice your brand. Instagram revealed that Instagram Stories is the main reason people use the app. Not only the amount of time users spend on Instagram, but also when they are most active is important. You’ll be able to determine the best time for you to post to Instagram.

5. Instagram is a great tool for businesses

Instagram is a platform that has become increasingly popular. It’s not surprising to see over 200 millions businesses advertising their products (Instagram 2022).

Instagram claims that 70% of consumers use Instagram to get inspiration for their next purchases. Instagram is a great platform for marketing, and brands can use a variety of tools to do so.

Instagram is a great way to measure your success. All businesses should be monitoring the engagement rate. Recent data shows that Instagram users engage most with carousel post, at a rate 0.77%. Comparatively, the average engagement rate across all Instagram posts stands at 0.66%.

Instagram has a large audience, and reaching them does not cost a lot of money. These Instagram post ideas will help you come up with creative ways to advertise your brand on Instagram.

6. Instagram’s growth in sponsored content

Influencers continue to publish sponsored content on Instagram. This trend is not slowing down. In the period from February 2018 to the following February 2019, the number Instagram influencers who used the #ad hash tag grew by 133%. (Socialbakers 2019).

In the first quarter, nearly 25,000 Instagram profiles were published using the hashtag #ad.

Influencers with larger audiences are expected to be more in demand for influencer campaigns.

The number of times that these influencers with high profile have used the hashtag #ad is indicative. In their posts, more than one quarter (26%) influencers have over a hundred thousand followers use the hashtag #ad. Comparatively, fewer that one fifth of influencers who have fewer than a million followers do this and only around 2% micro-influencers (with fewer 10,000) do.

Influencers’ sponsored posts are not the only ones that have grown in popularity. The use of #ad in all Instagram posts during this period increased by 120%.

7. Instagram Stories Reach

In August 2016 Instagram introduced Instagram Storiesspan size=”font weight: 400 ;”>. This revolutionary feature allows users the ability to capture photos and videos that disappear after 24 hour. Since the launch of this feature, users have been sharing more content and spending more time using Instagram.

Instagram Stories has now reached 996 millions people in the world (Hootsuite 2023). The main feed of the platform has a reach of 1.32 billion.

Instagram Stories was a great way to share your everyday moments. Before Instagram stories, you shared important moments in your profile, but not necessarily on a regular basis. Instagram Stories has given people an easier way to share their daily moments, without having to post them on their profiles.

It is also an excellent opportunity for businesses and brands to boost their visibility. You may be considering or already using Stories as part of your social media strategy. Here’s a statistic to consider: The most active brands on Instagram publish an average 17 Stories per month.

8. Buyers research brands on Instagram

DataReport, 2023) shows that 62.2% Instagram users research and follow brands and products. Instagram offers businesses a fantastic opportunity to expand their reach. Instagram can help you grow your business, whether you are a local brand with a global audience or if you have primarily a local target market.

Instagram Business profiles allows brands to add additional contact information. This option is not available on personal profiles. This includes both a business number and an address.

Instagram Business gives you access Instagram analytics which provides you with valuable information about the performance of your content. You can also get key demographic information, in addition to impressions and reach. You can use this information to determine what kind of content is most popular with your audience. You can then better understand how to get people to follow your Instagram brand, regardless of whether you are interested in food, clothing, or any other niche.

9. Instagram’s Engagement Matters

Brands are increasingly engaging with Instagram. Socialbakers (2018) reported that it increased by 29% from October 2017 to May 2018. It means that brands are able to generate 4x the interactions on Instagram as compared to Facebook.

Instagram engagement is important to brands. But what is it and how is it measured? Instagram engagement is how much your followers engage with your Instagram content. This can be expressed through likes, shares, or comments. Instagram is a platform that is heavily focused on visual content, which is why its engagement is so high. Instagram offers a variety of platforms for content creation, including photos, videos and live videos. It also has the IGTV application. It increases creativity by giving you many options for content. Instagram has the potential to increase interactions for brands and businesses. Here are some tips to help you improve your Instagram engagement.

10. Instagram’s impact on shopping journeys

Let’s go a little further. We’ve already discussed the impact Instagram has on brands. Instagram is used by 80% of Instagrammers to decide if they want to purchase a service or product (Facebook 2019). Instagram users have reported making a purchasing decision based upon something they saw on the app. Influencer marketing also plays a big role in these purchases, so if you don’t use Instagram as part your social media strategy, then you are missing out on an opportunity. Particularly if you’re targeting millennials.

You can use a variety of tactics to influence buyers’ decisions when using Instagram. If you’re doing it right, everything can be important, whether it is Instagram ads, engaging with users through creative stories or using the relevant Instagram hashtags in order to become more discoverable. Visit our blog for more Instagram tips.

Conclusion

Instagram has been a very effective marketing tool over the years for businesses looking to increase their visibility. These 10 Instagram stats for 2023 should have given you a better understanding of why your brand needs to invest in Instagram, and some ideas on what to do next.

Summary of Instagram Statistics

Here is a summary of Instagram stats for 2023.

In 2022, there will be 1.3 billion Instagram users in the world.
On average, Instagram posts contain 10.7 hashtags.
70% of Instagram users are younger than 35 years old.
US adults spend 30.6 minutes on average per day on Instagram.
Instagram has over 200,000,000 businesses.
From February 2018 to January 2019, the use of #ad hashtags on Instagram has increased by 133%.
Instagram Stories can reach up to 996 millions people.
Instagram is used by 62.2% users to research and follow brands and products.
Instagram generates over 4x the interactions on Instagram as compared to Facebook.
Instagram is responsible for 80% of Instagram’s users purchasing a product or a service.

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Author: Maryam Mohsin

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