Halloween email subject lines to frighten sales [2023]

You need some subject lines for Halloween emails to use in your email marketing campaign? You’re in good hands! Your audience will begin searching for Halloween deals as October approaches. Email marketers must align their content marketing strategies with holidays in order to increase conversions.

Your brand will get the boost it needs by converting your Halloween email marketing campaign. Your audience must first open your email to see your special offers!

We’ll show you 26 examples of subject lines that work and analyse them to help you understand why.

Want to create your Halloween email campaign early? Use Moosend’s email editor to create the spookiest Halloween messages for your company!

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Best Halloween Subject Lines

Check out some of the best subject lines to use for Halloween emails, both pre-Halloween and Halloween, as well as post-Halloween:

How to nail your Halloween email subject lines

You need to remember a few important things when creating subject lines that will make your audience scream.

• Unique Copy : Create copy using puns and wordplays that will intrigue subscribers
• Length : Your subject line should be between 20-40 character.
• Emojis : Use spooky emoticons to increase open rates.
• Avoid spam words to avoid the spam folder
• Preview Text: Make your list look seamless by using your preview text.

Even when you are meticulous, it can be difficult to create the perfect email subject line. Here’s where free tools like Refine come into play to ensure your subject line stands out in an inbox full of emails.

Let’s look at the following example and see what Refine says about it.

Subject: Looking for a simple Halloween outfit?

Refine analysis:

The tool will let you know how well your subject lines for Halloween emails will perform depending on the industry in which you work and the number subscribers to your email list. It will also give you valuable suggestions for how to improve them! Refine, for example, might suggest adding an emoji or personalizing your message to increase open rates.

You decide!

We’ll look at some more examples so you can see how the tips above are put into action. Let’s start the Halloween party!

1. MAC Cosmetics

Subject line: Are you a clown? Get this spooky Halloween look!

Why does it work? If you are creative, you can come up with a Halloween subject line which will impress your audience. Mac uses its brand to entice its subscribers, provide solutions and promote its products.

2. AirBnB

Subject line: Trick-or-treat! Try a spooky getaway

Why this works By keeping the subject line of its Halloween email simple and straight to the point Airbnb has created an excellent Halloween email with no surprises. It will attract people who are interested in booking on their website.

3. MasterClass

Subject line : Halloween Spirit on MasterClass!

Why this works: The Masterclass has a simple subject line for Halloween with the classic phrase “get into the holiday spirit” This is a great way to get your subscribers excited, since the subject line suggests something that can help them feel spooky! This example is a simple way to show your audience what your email will look like.

4. Rogue + Wolf

Subject line The treats keep on coming!

Why this works: The subject of Rogue + Wolf is Halloween-themed, but not overly so. This way the recipient can understand what the email is about. Combine that with an email campaign full of screams and your audience will be back for more.

5. Bellami Hair

The subject line: Don’t be ghosted Last day to get 15% off hair extensions

Why does it work? Bellami hair uses “ghosted”, along with the corresponding “emoji,” to encourage seasonal shoppers to buy their “Halloween Treats.” Of course, they are also seeing the immediate discount (15%) right in front of them!

6. Topshop

Subject: BOO Take 20% off all products!

Why this works: Your Halloween email subject line doesn’t have to be long or filled with emojis in order to get noticed. Topshop conveys its message beautifully and concisely, with a spooky greeting (BOO!) To get recipients in the Halloween mood, and to promote your flash sale!

7. EM Cosmetics

Subject line Halloween is coming!

Why Halloween Email Marketing Works: You need to know what your customers want, and when. Some customers will want Halloween costumes, hot deals, or gifts earlier than they expected. Create a subject line, similar to EM Cosmetics that addresses their concerns using actionable words, emojis, and emojis.

8. A Beautiful Mess

Subject: Halloween Tour and ghosts from Halloweens gone by!

Why does it work:Here is a Halloween subject by the A Beautiful Messblog. This example uses the first person so that the readers feel as though this is a message from the blogger. Choose the right template for your blog email newsletter in order to promote engagement and present your content!

9. MeUndies

Subject: Halloween Prints: Last Chance to Save 35%

Why does it work? Urgency can be a powerful tool to encourage your email list members to interact with content. You can use words such as “Last Chance”, from MeUndies, to encourage your customers who are indecisive to act sooner. Showing the immediate benefit (35%) will also boost your Halloween email subject lines!

10. Walmart

Subject line: Ellen DeGeneres’s faves for Halloween!

Why does it work? Walmart is using a celebrity to get attention. It’s simple: Walmart wants to highlight its collaboration with Ellen DeGeneres, and at the same, it uses the celebrity as a powerful tool for social proof in order to encourage subscribers to engage with the campaign. Clever, right?

11. Julie Blanner

Subject: Tricks and TREAT

Why this works: The ultimate sophistication is simplicity, and Julie Blanner’s example illustrates that. You can use this example to show your subscribers what your campaign is all about, instead of creating complex subject lines. You can do this by using the “Trick and Treat’ line. You want to know what resonates best with your audience. Create a Moosend account and test your audience with the A/B testing feature.

12. LARQ

Subject: Happy Halloween! 15% off ends TODAY!

Why does it work? LARQ uses a traditional Halloween subject line, wishing the audience “Happy Halloween”, and then explains what their email campaign entails. The brand uses an emoji of a heart and ghost to get their attention.

13. Jack Daniel’s

Subject: Halloween drinks so good you’ll scream!

Why It Works Jack Daniel’s created a beautiful example of a subject line that combined their product and the holiday spirit. The copy promises something too good to believe. They only have to open the email to find out what’s inside!

14. Sanshee

Subject: Our sale is approaching its end!

Why this works: Subject lines can become repetitive after a while. This is especially true if you have multiple newsletters. Sanshee uses a unique approach to stand out from the standard “Sales end soon” subject line.

15. BareMinerals

Are you planning a Halloween cat-eye?

Why does it work? BareMinerals makes its Halloween message more direct by using this question form subject line. It is used to highlight the most common subscriber pain points in the holiday season, so that recipients will click the link and find the solution.

16. Zillow

Five ways your house could be haunting You

Why this works: Halloween isn’t just for eCommerce stores anymore. It’s also for bloggers, real estate agents, and agencies! You can create some spooktacular subject line to increase engagement, like zillow. You can easily create a Halloween-themed newsletter using a beautiful template.

17. Death Wish Coffee

The mug that is too good to be true

Why does it work? This subject line for a Halloween email newsletter gives your audience the information they require to open it. Death Wish Coffee uses its brand name in an intriguing wordplay to intrigue their audience during Halloween.

18. Lush

Subject: Do you need to calm down after a sugar rush?

Why It Works This subject line from Lush is more than just a Halloween celebration and offers. This clever wordplay suggests a bath that will calm down a child’s sugar rush after trick-or treating.

19. Home Chef

Subject line Enter if you dare to see your mystery sales

Why does it work?This example uses a simple, actionable language that encourages subscribers to engage with the campaign. The jack-o’-lantern emoji is what stands out. Use emojis such as HomeChef to add a playful element to your subject lines and to connect them with the Halloween theme.

20. ModCloth

Subject line Don’t let Halloween sneak on you!

Why this works: This email subject line by Modcloth is one of the most effective because it’s obvious: Buy your Halloween outfit early! This is all you need in order to get your subscribers’ attention. You can make your email stand out by adding an emoji.

21. Fortnum & Mason

Subject: Is Fortnum’s haunted

Why does it work? Fortnum & Mason is one of London’s oldest department stores and could be haunted. The title is intriguing and makes the recipient think about an answer. But the ghost emoji really steals the show. Using questions in your subject line can also make it more direct and interesting!

22. WeTransfer

Subject line: Le freak? C’est chic!”

Why this works: The use of one of the biggest songs from the late 1970s is an effective move. Due to its popularity, this is one of best email subject lines for Halloween. Oh, and that there are freaks on the streets during Halloween! Smart move, WeTransfer!

23. EmailUplers

Subject line : Enter the castle at your own Risk…

Why this works: This is another Halloween email subject that is both haunting and direct at the same. This subject line is both spooky and enticing. EmailUplers‘s newsletter design is the perfect combination to attract subscribers.

24. Etsy

Subject line You still can be a unicorn

Why this works:This subject line of an email by Etsy uses a good email-marketing tip, time-sensitivity. It’s not a coincidence that the word “still”, which is used to encourage a last-minute purchase for Halloween, has been chosen.

25. Kat Von D Beauty

Subject line: Halloween makeup inspo: Mystic Mermaid

Kat Von D Halloween Email Subject Line: Elegant and simple, Kat Von D ‘s email subject line states what the email is about. You need inspiration for your DIY costume or makeup? Open this email and you are good to go. The cute mermaid emoticon speaks for itself.

26. Vimeo

Subject line Enjoy these new features

Why this works: When your inbox is flooded with Halloween puns and jokes, simple and minimal can be the best option. This subject line is a great way to make Vimeo’s Campaign stand out.

Halloween Email Campaign Tips

Email marketing should engage users using different techniques. You will need to know to create an email mailing list in order to run your holiday email campaign.

How can you get your subscribers to take the next step in your marketing funnel by enticing them? Let’s see:

Dos

This is too generic. The best answer would be to create an email that screams “Happy Halloween.” You’ll need a little extra help to win:

• GIFs that will capture your reader’s attention
• Halloween-themed videos
• Landing Pages to host your Halloween Deals (or Free Gifts)
• Segmentation is a powerful tool to ensure that the right message is sent to the right person.
• The drag and drop email editor is similar to Moosend’s automation tools

You can create your Halloween campaign by signing up for a Moosend free account. Then, jump into the editor to work your magic.

It doesn’t matter what you do if the subject line of your Halloween email isn’t the most creative one that your audience has ever seen. You should remember that your audience receives a lot of emails each day. Emails with Halloween ideas will not be any different.

We’ll show you how to create subject lines without causing your email to be sent to the spam folder by using tools for email testing.

Don’ts

The “Don’ts”, however, are a bit more complex. While the “Dos” are fairly straightforward, “Don’ts”, of perfect email subject lines can be a little confusing. Here’s what not to do:

• It’s easy to forget about your goals. However, it is important that you do not forget your KPIs.
• Personalization is not necessary: Emails that are personalized will attract more attention and more opens because they appear more friendly.
• You should forget your branding. Email subject lines should be consistent with the brand tone of your email and its content.

Convert Halloween email subject lines

The subject line of a Halloween email is crucial to a successful email. Create cringeworthy puns and interesting Halloween content. Don’t be afraid to use subject lines like “Scary discounts for bewitching decorations” to boost your open rates.

Before you do anything else, Create your free Moosend Account and make your boo-tiful dreams of email marketing come true!

You can then start creating a email template with a Halloween theme, and add some spooky graphics. Then you can offer them some frightfully great offers and spooktacular discounts that will ensure the success of your Halloween promotion or sales!

The post 80+ Email Subject Lines for Halloween [2023] first appeared on Email Automation Platform for Thriving Business.

Author: Tea Liarokapi